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Yield OptimizersSell side optimization (for publishers)Help publishers maximize CPM by determining in real time which ad network or exchange will yield highest CPM for every impressionRubicon, Pubmatic, AdMeldBuy side optimization (for advertisers)Variety of different strategies – dynamic ad optimization, landing page optimization, efficient media buy etc.Ad creative optimization: Tumri, Teracent, Aggregate KnowledgeLanding page optimization: Optimost, Offermatica (Omniture), AdChemyMedia buy optimization: Media Math, Invite MediaCampaign optimization: Rocketfuel (auto learning to determine the best place(s) to serve impressions)8Velocita Inc. All Rights Reserved (www.velocitainc.com)

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  • Comprehansive informative presentation for complete display ad landscape including display ad evolution.... thanks Jai
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