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Ad ExchangesBidded system for buying and selling inventoryInventory contributors:Publishers (remnant)Ad Networks (remnant)Inventory buyers:AdvertisersAd NetworksMonetizationBuy and sell side commission (10-15%)ExamplesRight Media RMX (Yahoo)Double Click AdEx(Google)AdECN (Microsoft)6Velocita Inc. All Rights Reserved (www.velocitainc.com)

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  • Comprehansive informative presentation for complete display ad landscape including display ad evolution.... thanks Jai
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