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Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Display Ad Landscape : Evolution, Terminology, Technologies and Players

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1 of 26

Display Ad Landscape : Evolution, Terminology, Technologies and Players

Aug. 14, 2009••
Download to read offline
Technology
Business

This presentation contains an overview of display ad landscape. It covers the following topics: - display ad evolution - display ad terminology - display ad technologies - display ad players - display ad market trends - display ad stats This will be very useful for both industry knowledgeable and newbies

Jai Rawat
Founder & CEO at ShopSocially
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Display Ad Landscape : Evolution, Terminology, Technologies and Players

  3. Contextual targeting
  4. Vertical targeting
  5. Behavioral targeting
  6. On site
  7. Network
  8. Intent targeting
  10. Text
  11. In-text or inline
  12. Blog
  13. RSS
  14. Email
  18. 468x60 pixels
  19. Appeared on HotWired
  20. Sprint, MCI, Volvo, ZIMA and Club Med soon followed
  29. Possible implications are greater shift of brand dollars online
  33. TV ad spending is 31% compared to Internet at 12%
  34. Only 5% brand dollars have moved online
  41. Facebook
  42. MySpace
  43. Video Ads
  44. FourSpots
  47. AdMob
  48. Adfonic
  49. Jumptap
  50. Millennial Media
  51. Mojiva
  52. Velti
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