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Display Ad Landscape : Evolution, Terminology, Technologies and Players

  1. Contextual targeting
  2. Vertical targeting
  3. Behavioral targeting
  4. On site
  5. Network
  6. Intent targeting
  7. Text
  8. In-text or inline
  9. Blog
  10. RSS
  11. Email
  12. 468x60 pixels
  13. Appeared on HotWired
  14. Sprint, MCI, Volvo, ZIMA and Club Med soon followed
  15. Possible implications are greater shift of brand dollars online
  16. TV ad spending is 31% compared to Internet at 12%
  17. Only 5% brand dollars have moved online
  18. Facebook
  19. MySpace
  20. Video Ads
  21. FourSpots
  22. AdMob
  23. Adfonic
  24. Jumptap
  25. Millennial Media
  26. Mojiva
  27. Velti
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