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Brandequitymumbai 090426214621-phpapp01

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Brandequitymumbai 090426214621-phpapp01

  1. 1. Brand Equity 2009 - MumbaiQuestions from Brand Equity 2009, Mumbai Edition.Compiled for your viewing by March Ahead
  2. 2. Brand Equity 2009 - Mumbai Prelims
  3. 3. Question 1• Mr. Foster of Crompton and Greaves was the first person in India to own a _______
  4. 4. Question 2• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________
  5. 5. Question 3• Sila Petit was India‟s First Lady Pilot. Who was her famous brother
  6. 6. Question 4• Which type of companies try to qualify for the „Geneva‟ seal?
  7. 7. Question 5• Melinda Gates recently said “There are very few things banned in our house like _______ and ________a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones
  8. 8. Question 6• If 16 annas = 1 Rupee then Rs. 15 =a. 1 Mohurb. 1 Cowryc. 1 Cent
  9. 9. Question 7• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?
  10. 10. Question 8• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions
  11. 11. Question 9• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?
  12. 12. Question 10• 13 Billion ___________ bags are handed to British shoppers every year
  13. 13. Question 11• Dharavi : Mumbai• Bronx : New York• Faveks : ??
  14. 14. Question 12• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________a. Innovationb. Ideationc. Segmentation
  15. 15. Question 13• Monopsony is a situation where there is only onea. Bankerb. Buyerc. Sellerd. Agent
  16. 16. Question 14• Which city‟s name appears below the brand name Haldiram
  17. 17. Question 15• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions
  18. 18. Question 16• Correction Corporation of America is the largest operator of _______ in the USA
  19. 19. Question 17• Grey Goose is one of the best brands of _______
  20. 20. Question 18• Which of these companies had to buy the rights to their name from a hotel chain?a. Wiprob. Googlec. Inteld. Dell
  21. 21. Question 19• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983
  22. 22. Question 20• The copyrights on which Indian‟s work expired on 1st January 2009
  23. 23. Question 21• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?
  24. 24. Question 22• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe
  25. 25. Question 23• What appears between the words Wal and Mart in their logo (specific answer)
  26. 26. Question 24• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?
  27. 27. Question 25• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?
  28. 28. Brand Equity 2009 - Mumbai Prelims Answers
  29. 29. Question 26-30• Pictures of • Mr. Hiranandani • Vadilal Ice Cream Commercial • Logo of Deccan Chargers • Picture of Raj Kumar Santoshi • De Beers Commercial
  30. 30. Question 1• Mr. Foster of Crompton and Greaves was the first person in India to own a _______Ans. Car
  31. 31. Question 2• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________Ans. 360 Degrees Feedback
  32. 32. Question 3• Sila Petit was India‟s First Lady Pilot. Who was her famous brotherAns. JRD Tata
  33. 33. Question 4• Which type of companies try to qualify for the „Geneva‟ seal?Ans. Watch Making
  34. 34. Question 5• Melinda Gates recently said “There are very few things banned in our house like _______ and ________a. Mills and Boonb. Fish and Chipsc. Ipods and IphonesAns. C
  35. 35. Question 6• If 16 annas = 1 Rupee then Rs. 15 =a. 1 Mohurb. 1 Cowryc. 1 CentAns. A
  36. 36. Question 7• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?Ans. Anchor
  37. 37. Question 8• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortionsAns. Euthanasia
  38. 38. Question 9• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?Ans. GoaDerek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state.
  39. 39. Question 10• 13 Billion ___________ bags are handed to British shoppers every yearAns. Plastic
  40. 40. Question 11• Dharavi : Mumbai• Bronx : New York• Faveks : ??Ans. Rio de Janeiro
  41. 41. Question 12• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________a. Innovationb. Ideationc. SegmentationAns A
  42. 42. Question 13• Monopsony is a situation where there is only onea. Bankerb. Buyerc. Sellerd. AgentAns. A
  43. 43. Question 14• Which city‟s name appears below the brand name HaldiramAns. Nagpur
  44. 44. Question 15• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questionsAns. The $ 64,000 question
  45. 45. Question 16• Correction Corporation of America is the largest operator of _______ in the USAAns. Prisons
  46. 46. Question 17• Grey Goose is one of the best brands of _______Ans. Vodka
  47. 47. Question 18• Which of these companies had to buy the rights to their name from a hotel chain?a. Wiprob. Googlec. Inteld. DellAns. C
  48. 48. Question 19• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983Ans. Advocate
  49. 49. Question 20• The copyrights on which Indian‟s work expired on 1st January 2009Ans. Mohandas Karamchand Gandhi
  50. 50. Question 21• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?Ans. Woodstock
  51. 51. Question 22• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServeAns. Zinedine Zidane
  52. 52. Question 23• What appears between the words Wal and Mart in their logo (specific answer)Ans. 5 pointed star!
  53. 53. Question 24• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?Ans. Ramalingam Raju
  54. 54. Question 25• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?Ans. Ferozabad. This district is famous for the manufacture of bangles.
  55. 55. Brand Equity 2009 - Mumbai Finals
  56. 56. Brand Equity 2009 - Mumbai Round I Multiple Choice
  57. 57. Question 1.1• M.N. Srinivas, in a book titled “Caste – Its 20th Century Avatar” coined which of the terms belowa. Late Swingb. Vote Bankc. Cash for VotesAns. B
  58. 58. Question 1.2• 6 __________ have won 5 Golds in Olympics using Yamaha productsa. Pole Vaultersb. Archersc. ShootersAns. B
  59. 59. Question 1.3• Which of the following is a trip to the Maldives on a sail boat of the given namea. Dhoni Cruise Holidaysb. Yuvraj Cruise Holidaysc. Gayle Cruise HolidaysAns. A
  60. 60. Question 1.4• Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following productsa. Wallpaperb. Cocktailsc. ParathasAns. B
  61. 61. Question 1.5• The shorter Oxford Directory removed 65,000 of these before printing its 6th Editiona. Commasb. Capitalsc. HyphensAns. C
  62. 62. Question 1.6• What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc.a. Jugadb. Muftc. SanchayAns. A
  63. 63. Brand Equity 2009 - Mumbai Round II
  64. 64. Question 2.1• In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use?Ans. Global Positioning System
  65. 65. Question 2.2• What is the „Wife Acceptance Factor‟Ans. The addition of certain „aesthetic‟ or design features to hi technology items to make it more appealing to the wife.
  66. 66. Question 2.3• General Insurance paid Rs. 50 Cr.• ICICI Lombard paid Rs. 1.50 Cr.• LIC paid Rs. 55 Lakhs• What was the „incident‟ that led to these paymentsAns. The 26th November Terrorist attack
  67. 67. Question 2.4• What is Poorism?Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc.
  68. 68. Question 2.5• This institution will not associate with practitioners of : • „Bioethical violations such as birth control • ``Morally dubious experiments such as stem cell research • Drug abuse • Polluting the environment • Contributing to widening divide between rich and poor • Excessive wealth • Creating povertyAns. The Vatican. The abover are known as “The Seven Social Sins”
  69. 69. Question 2.6• The ____________ __________ costume is the only „non Service‟ uniform to have been granted a patent in the USAns. The Playboy Bunny
  70. 70. Brand Equity 2009 - Mumbai Round III Visuals
  71. 71. Question 3.1• Identify this bookAns. Imagining India by Nandan Nilekani
  72. 72. Question 3.2• Identify this animalAns. Beluga Whale which gives Caviare
  73. 73. Question 3.3• Identify this duoAns. Packard and Hewlett of HP
  74. 74. Question 3.4• Identify the product being advertisedAns. Brylcreem. The only product Kishore Kumar advertised
  75. 75. Question 3.3• What is this product?Ans. Microsoft Money
  76. 76. Question 3.6• Identify the person*Ans. Dheeraj Gupta of Jumbo King* Picture not the same as shown in the quiz
  77. 77. Brand Equity 2009 - Mumbai Round IV
  78. 78. Question 4.1• Since 2005, what is unique about power bills from Reliance Energy?Ans. From March 2005, Reliance Energy have been issuing Braille Bills
  79. 79. Question 4.2• The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use todayAns. Funny Little YELLOW NOTES. This is a reference to Post Its from 3M
  80. 80. Question 4.3• In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji‟s request, this was scrapped and replaced with what condition?Ans. They had to buy Khadi
  81. 81. Question 4.4• In medieval times, rhino horns were very popular for drinking. Why?Ans. The Rhino horns were useful for detecting poisons (they changed colour).
  82. 82. Question 4.5• In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why?Ans. The Tsunami in December 2004
  83. 83. Question 4.6• What is calculated by • Income Method • Output Method • Expenditure MethodAns. The Gross Domestic Product (GDP) of a country
  84. 84. Brand Equity 2009 - Mumbai Round V Audio Visual (Not Possible to Reproduce)
  85. 85. Question 5.x• Indentify person in video (Bernie Madhoff)• Who is singer of a song where Lambhorgini is mentioned (Acorn)• Identify the message of the brand being shown in video (You drink, we drive… for safe driving in Mumbai)• Audio – Identify the Movie (Aa Dekhe Zara)• Video showing theme song of Love Story (instrumental)• Audio – Identify Singer (Fergie)
  86. 86. Brand Equity 2009 - Mumbai Round VI Knock Out
  87. 87. Question 6.1• What is ISRO equivalent of Google EarthAns. BhuvanDeutsche Bank Eliminated
  88. 88. Question 6.2• Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import?Ans. CoronaJM Financial Eliminated
  89. 89. Question 6.3• You have heard of Y Class and J Class fares while travelling by air. What is X class ?Ans. Tickets given to employeesPinstorm Eliminated
  90. 90. Question 6.4• Who is the CEO of Air Voice Mobile CompanyAns. Sanjay Singhania in the movie GhajjiniAxis Bank Eliminated
  91. 91. Question 6.5• Kookabura, the world‟s leading manufacturer of cricket balls proposed an innovation to the game of cricket with a highly visible pink cricket ball. What was the objective in coloring the ball pink?Ans. Born out of Kookaburra‟s desire to support a local charity highlighting breast cancer
  92. 92. Question 6.6• If a person is going to caldarium(hot room), then moves on tepidarium(warm room ) and then moves to soğukluk ...what is he doingAns. Turkish Bath, a variant of sauna baths

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