JDNs Paratha

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JDNs Paratha

  1. 2. JDN’s Paratha Taste aisa jo har mann ko bhaye….
  2. 3. Key purchase Criteria Relative Importance Weightage (a) Performance Rating Rating difference Weighted Rating difference (b) JDN’s Paratha (c) Others Paratha 1.Product Criteria Ingredients Used 0.2 7.9 7.5 0.4 0.08 Shape 0.1 8.2 8.1 0.1 0.01 Taste 0.2 7.7 5.2 2.5 0.5 Weight 0.05 6.8 6.5 0.3 0.015 Freshness 0.1 8.3 7.6 0.7 0.07 2.Service Criteria Availability 0.15 7.3 6.2 1.1 0.165 Brand Image 0.15 7.8 6.7 1.1 0.165 Packaging 0.05 8.1 6.9 1.2 0.06 Sum of Weight 1 7.7625 6.8375 0.925 0.925
  3. 6. <ul><li>Types of Paratha </li></ul><ul><li>Plain paratha (chapati with added ghee) </li></ul><ul><li>Gobi paratha (stuffed with flavored cauliflower and vegetables) </li></ul><ul><li>Aloo (pronounced Aalu) paratha (stuffed with flavored potato and onions) </li></ul><ul><li>Tomato paratha (stuffed with tomatoes) </li></ul><ul><li>Channa Dal paratha (stuffed with channa dal) </li></ul><ul><li>Paneer paratha (stuffed with cottage cheese) </li></ul><ul><li>Dal paratha (stuffed with boiled and mashed dal) </li></ul><ul><li>Sattu paratha (stuffed with spiced sattu - roasted gram flour popular in Bihar) </li></ul><ul><li>Kerala paratha (popular version pronounced &quot;porotta&quot;) </li></ul><ul><li>Roti paratha (Singapore & Malaysia - highly variable) </li></ul><ul><li>Lachha paratha - Tandoori (Punjabi in origin. Round in shape with multiple layers traditionally prepared in a tandoor.) </li></ul>
  4. 7. Assumed Features Expected Features Delighting Features + ve - ve Insufficient Features (Low Quantity) Sufficient Features (HighQuantity)
  5. 8. Assumed Features <ul><li>Fully Fried </li></ul><ul><li>Hot </li></ul><ul><li>Tasty </li></ul><ul><li>Basic ingredients like Zeera, Methi,Dhaniya etc.. </li></ul><ul><li>Good rounded Shape </li></ul><ul><li>Satisfy the hunger </li></ul>
  6. 9. Expected Features <ul><li>Freshly prepared </li></ul><ul><li>Good Quality Ingredients </li></ul><ul><li>Served with Curd,Chatni, etc.. </li></ul><ul><li>Softness and Easy to eat </li></ul><ul><li>Well stuffed </li></ul>
  7. 10. Delighting Features <ul><li>Well Garnished </li></ul><ul><li>Availability in number of shapes </li></ul><ul><li>Availability of number of verities </li></ul><ul><li>Usage of Ghee </li></ul><ul><li>Free Mouth freshener (Soaf) </li></ul><ul><li>Additional Cold Drinks (100 ml) </li></ul>
  8. 11. BRAND KNOWLEDGE :- BRAND AWARE : Highly aware by a large customer group because:  Brand recognition -Good marketing, good advertising, sponsor of many program me Brand recall :-Short name easy to recall & memorized (life is good) B ra nd image =creation of brand image by 4 associated features Types of brand association- ------  Favorability of brand association =best economy & performance Strength of brand image =large market share ,hi-tech brand Uniqueness of brand =technology used ,sound ,flat screen ,stylish product Attributes =related qualities of LG golden eye television Attitudes = more useful & affordable for every class Benefits =there are some more benefits which makes it a brand product Product related =1.Form variants=cover less area, flat TV ,less weight 2.Property=Golden eye tech , XD technology 3.size=nominal(20”,21”), portable , mega size 4.Style=royal looking , flat screen , modern designing Non product 1.Price=affordable for middle class family 2.User imaginary=mostly people view family channel 5-6 hours a day 3.Usage imaginary=there is no/less harmful impact on eyes <ul><li>Functional = </li></ul><ul><li>Golden eye function </li></ul><ul><li>220 channels </li></ul><ul><li>Resolution of picture </li></ul>Experiential =feeling of delight, makes everything you watch alive Symbolic = Paratha
  9. 12. R2 R2 R2 R1 R1 R1 R1 R1 R1 R1 R1 R1 R2 Family Pack Rs.200/- only Rs.50 off Awareness / Familiarity Information regarding F/A benefit Formation of Image personality about brand Feelings associated with brand Formation of Linkages with experts / Peers and group norms. Healthy incentives promotion to excite customers into buying product Purchase Behavior
  10. 13. <ul><li>Line Extension </li></ul><ul><li>JDN’s Paratha </li></ul><ul><li>JDN’s Aalu Paratha </li></ul><ul><li>JDN’s Paneer Paratha </li></ul><ul><li>JDN’s Tomato Paratha </li></ul><ul><li>JDN’s Gobi Paratha </li></ul><ul><li>Brand Extension </li></ul><ul><li>JDN’s Paratha </li></ul><ul><li>JDN’s Vada Pav </li></ul><ul><li>JDN’s Pani Poodi </li></ul><ul><li>JDN’s Chaat </li></ul><ul><li>JDN’s Pav Bhaji </li></ul><ul><li>Multi Branding </li></ul><ul><li>JDN’s Paratha </li></ul><ul><li>Chandan Paratha </li></ul><ul><li>Arvind Paratha </li></ul><ul><li>New-Unique branding strategy </li></ul><ul><li>JDN’s Paratha </li></ul><ul><li>Lucky Bands </li></ul><ul><li>Bhandhan Rhakiya </li></ul>
  11. 14. Thank You * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

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