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Burberry

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Burberry

  1. 1. By: Jaimie Karg
  2. 2. Company Background
  3. 3. The Big Idea
  4. 4. The Campaign
  5. 5. Target Audience • Male and Female College Students ages 20-23 • Looking for internships or full time jobs
  6. 6. Reaching the audience
  7. 7. Measuring Success     Retweets and favorites on Twitter Google Analytics Likes on Instagram pictures Sales from Burberry Brit line
  8. 8. Budget      Planning - $40,000 Google AdWords Pay per click - $50,000 Twitter Campaign - $37,500 Discount on outfits - $192,000 Airfare and hotel for representatives $40,000  Total = $359,500
  9. 9. Summary • Instagram contest • Discount on business attire • Create brand awareness
  10. 10. References      http://us.burberry.com/ https://twitter.com/Burberry https://www.facebook.com/burberry http://en.wikipedia.org/wiki/Burberry http://ehowmuchdoesitcost.org/promoted-tweets-cost/

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