Desafio faber castell jaime penuela

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This is the answer to the Desafio Vestibular FGV.

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Desafio faber castell jaime penuela

  1. 1. Desafio<br />Presented by <br />Jaime Peñuela<br />to<br />Marta Aymard<br />Gerente de Marketing Faber-Castell<br />
  2. 2.
  3. 3. THE QUESTION<br />
  4. 4. Whatto do toincreasetheinterest in Faber-Castell’sproducts in aworldthatisincreasinglydigital.<br />
  5. 5. THE ANSWER<br />
  6. 6.
  7. 7.
  8. 8. Increasingtheprescense of <br />Faber-castell in the digital world<br />
  9. 9.
  10. 10. Itisnot a single solution. It has tobe a multipleplatformsolution!<br />
  11. 11. The idea istoengagetheCustomerortheuser of theproducts in manywayswith a brandthat has a lot of experience, thebestquality, coolproductsandat thesame time isyoung and fun!<br />
  12. 12. SOME OF THE STRATEGIES*<br />* Details could be given if I get the 3 months apprenticeship in Sao Paulo<br />
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  25. 25.
  26. 26.
  27. 27.
  28. 28. TOO CORPORATE. <br />It does not look like a company that help me inspire!*<br />* This could be the site of an insurance company!<br />
  29. 29. THIS COULD BE THE FIRST DIGITAL CONTACT WITH<br />THE BRAND – THE WEBSITE. <br />This can not happen after 20 years of the massification<br />of Internet!*<br />* Print screen from August 14, 2011<br />
  30. 30. THIS COULD BE THE FIRST DIGITAL CONTACT WITH<br />THE BRAND – THE WEBSITE. <br />This can not happen after 20 years of the massification<br />of Internet!*<br />* Print screen from August 14, 2011<br />
  31. 31.
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  33. 33. * Yes, It does not exist but it can be done!<br />
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  36. 36.
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  38. 38. Education<br />
  39. 39.
  40. 40. Second largest search engine after Google<br />
  41. 41. IF THE BRAND WANTS TO GO DIGITAL, IT HAS TO BE VIDEO A KEY COMPONENT IN A WORLD THAT LOOKS FOR MORE INFORMATION IN SHORTER PERIODS OF TIME.<br />
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  48. 48. Workingon new Techonolgies<br />
  49. 49. What about a Faber-Castell stylus?<br />
  50. 50.
  51. 51. If you think that it is out of your business focus, what about having your name in just the stylus?<br />
  52. 52. I will buy it right away because you are the experts in “pencils” and “writing products”!<br />
  53. 53.
  54. 54.
  55. 55. These stylus can be made of recyclable materials. It will go with your <br />Policy.<br />
  56. 56. TO SUM UP<br />
  57. 57. There is a huge opportunity for Faber-Castellto continue leading for another 250 years.<br />Brasil must be the leader of that digital transformation based on the fact that 40% of the sales of the company are made in Latinamerica.*<br />The fact that the company start making products like the stylus, can be a huge brand complement to continue having the brand as leader in writing instruments.<br />* http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/<br />
  58. 58. 4. The website has to be the focus, followed by the video strategy.<br />
  59. 59. THANK YOU FOR THE OPPORTUNITY AND HOPE TO MEET YOU SOON.<br />Jaime Peñuela<br />

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