Marketing ServicesIn Meditep we specialise in medical marketing. We understand marketing in an inclusive way,integrating different disciplines and expertise. This is especially important in the competitive andcomplex environment of the health sector, particularly in the pharmaceutical field. In Meditep weadd value to marketing strategies and initiatives. We provide the solid scientific knowledge thatequips communication with clear and robust arguments. Our experience allows our customersmessages and actions to successfully differentiate themselves from the competence. All of thiswith innovation and efficiency as our motto.
“In Meditep, we add scientific value to your commercial activity” … + advantages? What else would you like to get from Meditep?In Meditep we know that we are living ina constantly changing environment, To present innovative solutions,where better results with a more efficient Meditep has a wide and experiencedmanagement are demanded. We help vision. We get involved with theturning this demand into a competitive customer to offer a personalisedadvantage. To do so, we offer new service. What do you need? We canapproaches and innovative perspectives, get it!giving your projects an integral andprofessional management.
The marketing services portfolio has been specially designed for health care manufacturingcompanies: pharmaceutical, biotechnologies, para-pharmacy, medical devices… Meditep contributesto the added value in the orientation focused on medical marketing, integrating commercial, scientificand clinical aspects.1. STRATEGIC MARKETINGIncluding services related to the objective market study, positioning and health care product launching.1.1. Scientific analysis of own and competition products1.2. Strategic market research (see Business Intelligence)1.3. Approach and assessment of specific groups of interest1.4. Access to markets, pricing and reimbursements (see Business Intelligence)1.5. Preparation of support materials to negotiate with health authorities1.6. Competitive Intelligence (see Business Intelligence)1.7. Scientific and clinical support of the launch plan and positioning1.8. Training of the companys personnel in scientific and clinical aspects1.9. Scientific training from a commercial perspective (emotional intelligence, motivationalcycle…)1.10. Brand and product image development
2. SCIENTIFIC-COMMERCIAL ACTIVITIESMeditep designs and adapts a series of high value activities, both scientific and clinical, to reachcommercial goals. A commercial activity can generate scientific value, and a scientific activity cancontribute commercial value, if emanating from an inclusive vision and when developed by experts.2.1. Study of the commercially relevant aspects of a pathology2.2. Clinical research to assess therapeutic attitudes and the resources employed2.3. Review of the scientific knowledge in key points relevant to strategic marketing2.4. Scientific and clinical assessment of similar products from the competence2.5. Post-authorisation and use product studies2.6. Publication plan and scientific dissemination in line with the commercial strategy2.7. Communication and dissemination of scientific material in population groups of interest2.8. Organisation and coordination of consensus and experts recommendations2.9. Educational programmes for patients, their relatives and social groups2.10. Audiovisual and multimedia materials for scientific dissemination
3. MARKETING ACTIONSDesign, organisation, management or support of marketing actions. We integrate evidence andscientific knowledge with actions of great commercial value. Among the many possible services,we just mention the following:3.1. Organising groups of experts (advisory boards)3.2. Assessment of marketing strategies in the objective targeting of customers3.3. In-person or online training of commercial teams in pathology and products3.4. Organisation of events (see Events) for internal and external customers3.5. Emotional marketing strategies adapted to the scientific and health careenvironment3.6. Scientific and clinical support of marketing materials3.7. Marketing 2.0 addressed to objective customers or groups of interest3.8. Initiatives to raise social awareness about pathologies or specifically affectedgroups3.9. Audiovisual productions in different formats for groups of interest3.10. Online platforms for the communication and dissemination of scientific content.