Clinical MarketingMeditep has developed this new concept so your clinical and scientific activity yields a higherperformance. We have a team of professionals with long experience in research, clinical practice, andstrategic and operative marketing. Working with an inclusive concept, we offer efficient marketing thatallows the differentiation of your activities from those of the competence, when approaching yourtarget groups, being patients, doctors or the scientific community. We help you to develop yourposition in the market, creating a strategic plan and designing the necessary actions to securesuccess.
“In Meditep, you get more innovation and creativity” … + advantages? What else would you like to get from Meditep?In Meditep we have professionals withexperience in clinical and research In Meditep we want that your clinical andactivities, marketing and Business scientific activity helps you to grow andIntelligence. Also, our partners specialise improve your results. Tells us what yourin research funding, digital marketing, objectives are and we will present you anaudiovisual production, etc. All our individualised plan to reach them.professionals are dedicated to yourproject, offering a personalised attentionand efficient management.
The services portfolio that Meditep defines as Clinical Marketing includes:1. STRATEGIC MARKETING FOR CLINICAL ACTIVITY AND RESEARCHThis area includes services dedicated to the establishment of a customer adapted strategy. This customercan be a professional, a group, a public body or a healthcare company. Starting from the customers goals,and adapting to available resources, we offer, among other, the following services:1.1. Business Intelligence focused on the health care sector (see section 3)1.2. R+D+I strategy: 1.2.1. Competitive diagnosis 1.2.2. R+D+I strategic plan 1.2.3. R+D+I project conceptualisation1.3. Funding R+D+I 1.3.1. Public and private fundraising, national and international 1.3.2. Tax deductions by R+D+I, environmental or assignment of patents 1.3.3. Submission of proposals 1.3.4. Lobbying with funding organisations 1.3.5. Corrections and assessment tracking in competitive bidding1.4. R+D+I management 1.4.1. Support and coordination during proposal or project presentation 1.4.2. Resource and budget estimate
1.4.3. Management of consortium and bilateral agreements between partners 1.4.4. Communication and negotiation with funding organisations 1.4.5. Partnership coordination 1.4.6. Communication with funding body 1.4.7. Report preparation and follow-up, reviews and financial accountability 1.4.8. Certification systems for R+D+I management2. ACTIVITY DISSEMINATION WITHIN THE HEALTH CARE FIELDThrough these services, our customers clinical, scientific and research activities are better known andvalued by the groups of interest. In turn, new cooperation and support opportunities are generated withother organisations, associations, colleagues…2.1. Presentation of the activity individually to CROs, pharmaceutical companies, scientificsocieties, research teams…2.2. Dissemination of the customers activity in specialised events2.3. Management and selection of collaborative projects adapted to the customer2.4. Organisation of meetings, seminars and events with groups of interest2.5. Brand creation or reinforcement (Branding) within the health care community2.6. Social media and professional network management (Research Gate, DocCheck…)2.7. Own network of clinical researchers and promoters (Meditenet)2.8. Profile inclusion and management as expert consultants2.9. Dissemination of the activity among colleagues according to areas of interest,geography…2.10. Communication of clinical trials to the health care community
3. COMMUNICATION WITH SPECIFIC GROUPS OR THE GENERAL PUBLICThese services give to our customers clinical, scientific and research activity the appropriaterecognition and value among population groups (by pathology, geographical areas…) or by thegeneral public.3.1. Market studies on the general public or on specific population groups3.2. Creation of professional brands (Naming and Branding)3.3. Brand image development and corporate identity manuals3.4. Personalised and adapted 2.0 communication strategy3.5. Social media and professional profile management3.6. Specific eBusiness, eCommerce, eWork designs3.7. Preparation of audiovisual and multimedia marketing materials3.8. Dissemination and communication of clinical trials among social groups of interest