Marketiing Proposal to Verizon Wireless


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This is an example of a marketing proposal presented to Verizon Wireless. They soon joined the Chamber and we worked with them on their Latino Small Business marketing campaign

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Marketiing Proposal to Verizon Wireless

  1. 1. . . . . South Gate . . Chamber of Commerce . . 3350 Tweedy Blvd . . South Gate CA 90280 “Bridging Commerce and Community” . . . . . . . . . . Event Marketing and Partnership Proposal Your Unique Opportunity to Market your Product and Service to South Gate Businesses and Residents .
  2. 2. . . . . . . . . . . Marketing Plan Your Unique Opportunity to Market your Product and Service to South Gate Businesses and Residents. Introduction The South Gate Chamber of Commerce, established in 1945, has grown with the city of South Gate, with the mission to reach its business community and be a resource of information and knowledge for local businesses. It is during its recent past that it has established a conscious effort to rejuvenate its membership and culture by exploring innovative and new opportunities to better serve its members and the community as a whole. It is the Chambers’ intent to partner with reputable organizations to provide quality education for our members, while allowing and giving marketing opportunities to those organizations for mutual success. The Events – South Gate . . . . . . . . The South Gate Chamber of Commerce has several events where organizations can partner with the Chamber to reach a broad audience. While the marketing opportunities vary in their . . scale and target audience, the idea of providing a venue for marketing success is of key importance for the Chamber, as its success is reflective upon the organization and the Chamber itself. Some of the events are as follows: • South Gate Childrens’ Christmas Lane Parade in December • Azalea Classic Car Show in March • Miss South Gate Pageant and Golf Tournament in September/October • South Gate Chamber of Commerce Installation in July • Mayor’s State of the City Address in July • Chamber Golf Tourney in March • Azalea Queen and Grand Marshall in March Other events being planned but not confirmed • Area Job Fair • Hollydale Park Childrens’ Safety and Wellness Fair in September/October Smaller Scale Events throughout the year and sponsored by the Chamber include: • Loan Modification and Foreclosure Workshop • Educational Business Workshops • Networking Breakfast and Luncheons • Ribbon Cuttings and Open Houses
  3. 3. . . . . . . . . . . The Chamber welcomes all new ideas for events as they may not necessarily fall in line with some of the events above. Any new ideas for events are welcomed and can be discussed further. In many cases the Chamber has partnered with different organizations to create a bigger impact on the event and assist using the strengths of the organizations involved. Some of the organizations that the Chamber has partnered with include: • Los Angeles Unified School District • Verizon Wireless Latino Small Business Marketing Campaign 09 • Operation Hope – for financial literacy • County of Los Angeles Public Libraries • St Francis Foundation • Tweedy Mile Association • Master Card Hispanic Financial Literacy Campaign 09 We are currently speaking with other organizations for partnership opportunities and welcome the opportunity to discuss any current events further with you as allowed, or to discuss any new concepts . Community Profile – South Gate Incorporated on January 20, 1923, South Gate is the sixteenth largest city in Los Angeles County and encompasses 7.5 square miles. South Gate is located just 12 miles southeast of downtown Los Angeles. According to the State of California the population estimate is over 102,000, with 92% of Hispanic or Latino origin according to US Census. For demographics and further information, please visit their web site. Housing There are a total of 24,269 housing units in South Gate. The median housing value is $460,000. The median gross monthly rental rate is $797. Housing units - owner occupied: 10,879 (46.9%); renter occupied: 12,334 (53.1%). Vacancy rate is 2%. Schools Schools located in South Gate include: 16 public (12 elementary, 2 high school and 2 middle high school) and two parochial schools. Adult Education classes are conducted at both the junior and senior high schools. The City is also served by 3 community colleges (Compton, Cerritos and East Los Angeles--main campus and South Gate satellite) and 3 California State Universities (Dominguez Hills, Long Beach and Los Angeles.) Location South Gate is located in the heart of the Southeast Los Angeles areas, with proximity to Huntington Park, Cudahy, Maywood, Bell, Bell Gardens, Lynwood, Downey, Paramount, Compton and the unincorporated areas of Walnut Park and Florence Firestone. Its proximity to freeways also make it an ideal hub with easy access to the 710 and 105, and minutes from Los Angeles Downtown and other surrounding areas. 2
  4. 4. Business Profile – South Gate A snapshot of the business environment in the City of South Gate, including major industries and employers. # Industries Employee s Agriculture, Forestry and Fisheries 318 Mining 54 Construction 1,953 Non-Durable Goods 4,659 Manufacturing Durable Goods 77,754 Transportation 1,894 Communication and Other Public Utilities 499 Wholesale Trade 2,541 Retail Trade 5,190 Finance, Insurance, and Real Estate Services 1,369 Business and Repair 2,212 Services Services Personal Services 1,273 Entertainment and 353 Recreation Health Services 1,614 Professional Education Services 1,375 and Related Other Professional 1,013 Services Services Public Administration 517 City of South Gate Industry Profile 3
  5. 5. . . . . . . . . . . The following table details the major employers in the City of South Gate and number of employees associated with each employer. Number of Employer Product or Service Employees Koo's Manufacturing Denim Jeans 900 HUDD Transportation Trucking/Distribution 654 Services J.B. Hunt Transport, Trucking 523 Inc. World Oil Co. Fuel Distribution 450 Hon Industries, Inc. Office Furniture 340 International Window Windows/Doors 250 Shultz Steel Metal Forging 232 Company, Inc. Armstrong World Floor Tiles 231 Industries Pan Pacific Asphalt Felts 230 Petroleum Wholesale/Retail General Sam's Club 200 Merchandise Major Employers (Source: City of South Gate) 4
  6. 6. Business Development – South Gate The City of South Gate will soon have one of the largest new shopping centers in Los Angeles County. A $175 million outdoor mall called “El Portal” is planned for the vacant site north of the intersection of Atlantic and Firestone Boulevards. The Gateway will have 2 or 3 large retail stores as well as several sit-down restaurants and retail outlets. The design of the center will feature large plazas and intimate outdoor dining alcoves, oversized signs, projected images, and water features. The center will be colorful, busy and modern - unlike anything currently found in the U.S. To find something similar, you will have to travel to Europe or Asia. City officials are still working with the developers to determine what outlets will occupy the site with decisions expected shortly. Once the project is complete, it will generate both much- needed additional revenue to the City and shopping opportunities. Other projects include, the revitalization of “El Paseo” outdoor mall, a $3.5 million dollar state of the art Soccer facility at South Gate Park, Atlantic Park Plaza, Hollydale Plaza and others. With so many opportunities in South Gate, it is truly a city in motion. Advertising and PR An aggressive advertising strategy can be followed, with a focus on getting as much press as possible, in terms of press releases, live interviews on radio etc. The following channels have been selected according to suitable target audience as possible media sponsors for applicable events: • Radio – W690, Super Estrella, KLOVE, others as we see fit and able to partner with • Print – The Wave, The Vista, Press Telegram • Websites – Chamber of Commerce, City of South Gate • Email Campaign – using emailing lists from our data base, and that of other organizations, and city departments. • Grass Roots and Guerilla Marketing – City Banners across streets, and flyers at schools, etc 5
  7. 7. . . . . . . . . . . Sponsorship In many cases sponsorship of the event could be in-kind product or service or a monetary investment. In either case, we hope to make any time or money invested, to be used in a manner in which to receive the best ROI. Any questions regarding sponsorships or current or new events can be discussed further in a case by case basis. While some sponsorship fees have already been set, there is room to negotiate certain items. Please contact the Chamber for more information. Summary The South Gate Chamber of Commerce offers a unique opportunity to market your product or service with the mission of providing mutual success for all parties involved and ensuring a positive and successful event targeted to the core audience. Whether your service is Business Planning or your product is cell phones, the Chamber can offer an opportunity to market your organization and its services or products in existing events as they may apply or can partner with you to bring new and innovative concepts to fill your needs. Chamber of Commerce Contact Jaime Garcia – Executive Director South Gate Chamber of Commerce, 3350 Tweedy Blvd, South Gate CA 90280 323-536-5545 Ph 323-567-1204 F 626-536-5545 M Email: or Website 6