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BRANDING OF NATIONS

             SUBMITTED BY:


             UNMESH
            KETAKI BHAGAT (071121)
            MANIS...
OVERVIEW OF TOPIC

    DEFINITION BRANDING OF NATIONS
n
    NEED TO BRAND A NATION
n
    FACTORS INFLUENCING NATIONS AS
n
...
DEFINITIONS:

    BRANDING :
n
    Branding is the way in which an organization
    communicates, di fferentiates and symb...
NEED TO BR AND A NATION

    Foreign Dir ect Investment (FDI ) :
n
    China is a model country for nations to emulate gro...
BRANDING OF NATIONS - FACTORS

    GOVERNMENT INVOLVEMENT & REGULATIONS:
n
    Well framed policies act as an incentive fo...
BRANDING OF NATIONS - FACTORS

    PROXIMITY TO T ARGET MARKETS:
n
    Closer the organization to the target market better...
METHODS OF BR ANDING NATIONS

    REDEFINING POLICIES/ GOVERNANCE :
n
    China made rapid progress since 1970s when it op...
METHODS OF BR ANDING NATIONS
(Contd..)
    PERSONALITIES:
n
    Nelson Mandela, a famous figure for his fight for aparthei...
STAKEHOLDERS
     GOVERNM ENT:
 n
     Formulation of policies, addressing law and order problems and
     ascertaining ge...
EXAMPLES   NATIONAL BRANDING
EXAMPLES   NATIONAL BRANDING
BRAND INDIA

                  Every century had a
              n
                  leader with 19 th Century
           ...
SWOT-PEST ANALYSIS:

                      India's Brand Image
                      India's Brand Equity
  S   Strengths
...
BRANDING INDI A - FACTORS

                      REDEFINING POLICIES
                  n
                      In July 199...
BRANDING INDI A - FACTORS

                      HISTORICAL ASPECTS
                  n

                      ¨  Cradle o...
BRANDING INDIA - FACTORS

                   LITERATURE:
               n


                   ¨ Most ancient and most vas...
BRANDING INDI A - FACTORS

                      SPIRITUALITY
                  n


                      ¨ Religions flou...
BRANDING INDI A - FACTORS
    INDIA INC. & Personalities:
n
BRANDING INDI A - FACTORS
                      MERGERS &
                  n
                      ACQUISITIONS:
        ...
BRANDING INDIA - FACTORS

                   LOCATIONAL
               n
                   ADVANTAGE:
                   ...
BRANDING INDIA - FACTORS
                   BOLLYWOOD
               n


                   ¨ Indian films are acclaimed
 ...
BRANDING INDIA - FACTORS
                   SPORTS EVENTS &
               n
                   PERSONALITIES:
           ...
BRANDING INDIA - FACTORS

                   HEALTH TOURISM
               n
                   & AYURVEDA:
              ...
BRANDING INDIA - FACTORS

                   TOURISM:
               n
                   ¨ Indian tourism sector is
     ...
BRANDING INDIA - FACTORS

                  NRI
              n
                   ¨  Play an important role
             ...
BRANDING INDIA - FACTORS
                   OTHERS:
               n
                   ¨ SEZs     New branding
          ...
INDIA   Success Story & Future
INDIA           Success Story & Future
    According to an estimate, India's KPO market wi ll grow
n
    to US$ 12 billion...
INDIA           Success Story & Future
    India s reserves have gro wn exponentially f rom a mere
n
    US$ 1 billion to ...
INDIA   Success Story & Future
INDIA   Success Story & Future
INDIA          Success Story & Future
    Six Indian companies have been listed in the Fortune
n
    Global 500 list for t...
INDIA               Success Story & Future
                                     2006*            Growth
Regions/countries ...
QUOTES

    quot;India has a fantastic pool of software professionals. T he
n
    world needs to benef it from this. - Bil...
CONCLUSION   INDIA : BRAND TO RECKON
BIBILOGR APHY:

  www.google.com (images)
n
n www.indiastat.com
n www.nationbrandindex.com
n www.ibef.org/brandindia/
THANK YOU!!!
  JAI HIND
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branding of nations

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branding of nations

  1. 1. BRANDING OF NATIONS SUBMITTED BY: UNMESH KETAKI BHAGAT (071121) MANISH MAROO (07112 2) MANISH RANJAN (071 123) MANTHAN DESAI (0711 24) MAYANK KAUSHIK (071126)
  2. 2. OVERVIEW OF TOPIC DEFINITION BRANDING OF NATIONS n NEED TO BRAND A NATION n FACTORS INFLUENCING NATIONS AS n BRAND METHODOLOGY FOR BRANDING NATIONS n STAKEHOLDERS n FOCUS: BR AND INDIA n
  3. 3. DEFINITIONS: BRANDING : n Branding is the way in which an organization communicates, di fferentiates and symbolizes itself to all of its audiences. BRANDING OF NATI ONS: n Establishment of an image (internally and externally) f or a country based on positive and relevant values and perceptions. Emphasizing the image when promoting trade, tourism and inward investments
  4. 4. NEED TO BR AND A NATION Foreign Dir ect Investment (FDI ) : n China is a model country for nations to emulate growth by FDI. Global Image and P artnership : n Invitation of India in G-5 submit, Formation of BRICS alliance, etc. Revenue Gener ation : n Nation as a brand is the trigger for people to identify brands. Made in Japan - depicts quality, etc. Tourism : n Tourism requires branding of nations and is becoming revenue generator. eg: Malaysia- Truly Asia .
  5. 5. BRANDING OF NATIONS - FACTORS GOVERNMENT INVOLVEMENT & REGULATIONS: n Well framed policies act as an incentive for the investment. LEGAL ISSUES: n Legal framework acts as a defining factor for the nations inviting FDI. AVAILABILITY OF SKILLED LABOR FORCE: n Rate and Quality of labor directly affects the bottom-line of the organization.
  6. 6. BRANDING OF NATIONS - FACTORS PROXIMITY TO T ARGET MARKETS: n Closer the organization to the target market better is their growth. COUNTRY INFRASTRUCTURE: n Better Infrastructure helps both investors and the tourists to make the most of the facilities available. POLITICAL RISK: n Security issues have made several investors alert. Incidents like 9/11 and 7/11 have brought this factor at the third spot in terms of the most influential factors affecting investment.
  7. 7. METHODS OF BR ANDING NATIONS REDEFINING POLICIES/ GOVERNANCE : n China made rapid progress since 1970s when it opened it s economy and allowed FDI. HOSTING OF SPORTS EVENTS: n Olympics were held in Tokyo in 1964 which helped Japan to hoist itself into league of major nations and leaders in Asia. INNOVATION, TECHNOLOGY: n US is known for it s technological development and innovation. Hence, its products are widely acclaimed.
  8. 8. METHODS OF BR ANDING NATIONS (Contd..) PERSONALITIES: n Nelson Mandela, a famous figure for his fight for aparthei d, helped in branding South Afric a. MILLITARY MIGHT: n Since ages military might has been used to mark et nations and its products. IMMIGRANTS : Jews in U.S. have played a very si gnificant role in branding n of Israel. HISTORY AND CULTURE : n Egypt has used its ancient pyramids to showcase itself as a brand.
  9. 9. STAKEHOLDERS GOVERNM ENT: n Formulation of policies, addressing law and order problems and ascertaining general economic well-being. CORPOR ATE WORLD: n It has a major stock associated, it s image and hence marketability depends on brand value of it s country. Similarly, corporate perf ormance too forms a nation s brand. PEOPLE: n The people and their skill-set determine the way nation performs. INVESTORS: n The investors require a harmonic situation to invest in the country.
  10. 10. EXAMPLES NATIONAL BRANDING
  11. 11. EXAMPLES NATIONAL BRANDING
  12. 12. BRAND INDIA Every century had a n leader with 19 th Century belonging to British due to their military might, 20 th Century to Americans due to their innovativeness and R&D but the future holds for us The Brand India .
  13. 13. SWOT-PEST ANALYSIS: India's Brand Image India's Brand Equity S Strengths Technologies Cost structures W Weaknesses Infrastructure Distribution Channels O Opportunities Value Chain Natural Resources T Threats Focus Country markets WTO P Political Trade Blocks Tarriff & Non-Tarriff Bariers E Economic Environmental Laws IPRs / Trade Marks/ Patents S Social Labour Laws Global R&D Initiatives T Technology
  14. 14. BRANDING INDI A - FACTORS REDEFINING POLICIES n In July 1991, the new Government under the guidance of Dr. Manmohan Singh as the Finance Minister had initiated structural reforms popularly known as Liberalization .
  15. 15. BRANDING INDI A - FACTORS HISTORICAL ASPECTS n ¨ Cradle of Education . E.g. Nalanda University, Decimal System, etc. ¨ India had trade links since ancient age with countries like Cambodia, Iran, Egypt, Europe, etc. ¨ Known as Golden Bird in 16th century.
  16. 16. BRANDING INDIA - FACTORS LITERATURE: n ¨ Most ancient and most vast literature. ¨ Significant contribution to literature. ¨ Indian laureates are respected throughout the world.
  17. 17. BRANDING INDI A - FACTORS SPIRITUALITY n ¨ Religions flourished like Hinduism, Jainism, Buddhism; which is still followed in many countries. ¨ People from all over the World come here seeking Nirvana. ¨ Globalization of spirituality removing barriers of religion.
  18. 18. BRANDING INDI A - FACTORS INDIA INC. & Personalities: n
  19. 19. BRANDING INDI A - FACTORS MERGERS & n ACQUISITIONS: ¨ Arcelor - Mittal ($ 33 bn) ¨ TATA Corus ($ 12.1 bn) ¨ HINDALCO Novelis ($ 6 bn) ¨ Wipro Unza ($ 250 mn) ¨ United Breweries Whyte Makay (Rs 4300 crore)
  20. 20. BRANDING INDIA - FACTORS LOCATIONAL n ADVANTAGE: ¨ Big sea-coast ¨ Demographic advantage ¨ Strategically located Middle East, South East Asia, Af rica, etc.
  21. 21. BRANDING INDIA - FACTORS BOLLYWOOD n ¨ Indian films are acclaimed across the globe, second largest film industry. ¨ India is positioning itself as an alternative to Hollywood. ¨ They depict Indian culture, enhancing brand.
  22. 22. BRANDING INDIA - FACTORS SPORTS EVENTS & n PERSONALITIES: ¨ Organizing sports events in order to showcase the nation. ¨ Indian sports-persons are brand ambassadors of India and represent the country.
  23. 23. BRANDING INDIA - FACTORS HEALTH TOURISM n & AYURVEDA: ¨ The three body, mind and soul are like a tripod, the world stand by their combination; in them everything abides ¨ Less expensive treatment in India. ¨ Authentic as it has been practiced since 6000 years.
  24. 24. BRANDING INDIA - FACTORS TOURISM: n ¨ Indian tourism sector is gathering momentum and is set to have not only large numbers of foreign tourists but also make a big share in the country s GDP. ¨ Current contribution:6% ¨ Amount : $1,780Mn ¨ Several historical monuments and Scenic beauty are the USP.
  25. 25. BRANDING INDIA - FACTORS NRI n ¨ Play an important role in lobbying for India. ¨ Helps in bringing foreign policies. R&D n Now, INDIA is becoming a global hub of research and development.
  26. 26. BRANDING INDIA - FACTORS OTHERS: n ¨ SEZs New branding tool to draw interest. ¨ Legal framework India has most reasonable law. ¨ Vast demographic advantage in context of English speaking, Tech-savvy youth population
  27. 27. INDIA Success Story & Future
  28. 28. INDIA Success Story & Future According to an estimate, India's KPO market wi ll grow n to US$ 12 billion by f iscal 2010 from the existing US$ 720 million. According to a CII -McKinsey report, manuf acturing n exports from India are likely to grow to US$ 300 billion in 2015. quot;FDI will continue to be encouraged and actively sought, n particularly in the areas of infrastructure, high technology and exports.quot; -P. Chidambaram, Finance Minister, Government of India
  29. 29. INDIA Success Story & Future India s reserves have gro wn exponentially f rom a mere n US$ 1 billion to US$ 219 billion. The Global Competitiveness Report, 2006 -07 brought n out by the World Economic Forum ranks India at 43 out of 125 countries. India s share of international trade in goods has n increased f rom 0.6 per cent in 1980 to 1.1 per cent in 2005. GDP in 2006 (US$ 922.7 bn; market exchange rate) n
  30. 30. INDIA Success Story & Future
  31. 31. INDIA Success Story & Future
  32. 32. INDIA Success Story & Future Six Indian companies have been listed in the Fortune n Global 500 list for the year 2006 They are: Rank 153 - Indian Oil Corporation Ltd. n Rank 342 - Reliance Industries Ltd. n Rank 368 - Bharat Petroleum Corporation Ltd. n Rank 378 - Hindustan Petroleum Corporation Ltd. n Rank 402 - Oil and Natural Gas Corporation Ltd. n Rank 498 - State Bank Of India Ltd. n
  33. 33. INDIA Success Story & Future 2006* Growth Regions/countries 2004 2005 (pre estimate) rate% World 34.3 710.8 916.31 230.4 South, East and 13.1 138.0 165.1 186.7 South-east Asia China 3.3 60.6 72.4 70.0 Hong Kong 15.4 34 35.9 41.4 44.4 India 5.5 6.6 9.5 Indonesia -62.9 1.9 5.3 2.0 Malaysia -1.6 4.6 4.0 3.9 Singapore 58.8 14.8 20.1 31.9 Thailand 114.7 1.4 3.7 7.9
  34. 34. QUOTES quot;India has a fantastic pool of software professionals. T he n world needs to benef it from this. - Bill Gates, Chairman, Microsoft quot;India has evolved into one of the world's leading n technology centres. - Craig Barrett, Chairman, Intel Corporation Max Mueller, German scholar : If I were asked under n what sky the human mi nd has most f ully developed some of its choicest gi fts, has most deeply pondered on the greatest problems of life, and has found solutions, I should point to India.
  35. 35. CONCLUSION INDIA : BRAND TO RECKON
  36. 36. BIBILOGR APHY: www.google.com (images) n n www.indiastat.com n www.nationbrandindex.com n www.ibef.org/brandindia/
  37. 37. THANK YOU!!! JAI HIND

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