DrivenTide Service Overview


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DrivenTide speeds online growth through optimization & monetization of Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Multichannel Analytics

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DrivenTide Service Overview

  1. 1. Driving Online Performance Through Optimized & Monetization Strategies• Search Engine Optimization• Search Engine Marketing• Social Media Marketing• Multichannel Analytics
  2. 2. About DrivenTide DrivenTide speeds online growth through optimization & monetization of Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Multichannel Analytics ©DrivenTide Proprietary and Confidential 2
  3. 3. DrivenTide: Who We Are Deeply • As in-house • We move beyond experts, we Experienced the single channel optimize and and integrate your aggregate • We have direct online and offline experience from relationships with programs into a thousands of paid all major search true 360 degree and non-paid engines, social view of the market campaigns by media portals and and where providing strategy working opportunity is that will maximize experience with available for you your ROI. most major competitive Performance analysis tools Multi-channel Centric ©DrivenTide Proprietary and Confidential 3
  4. 4. Client Experience DrivenTide’s principles have lead integrated marketing and monetization campaigns for some of the world’s largest brands. ©DrivenTide Proprietary and Confidential 4
  5. 5. DrivenTide: Our Approach We believe success is a direct result of crafting the right approach at the outset. Before building a marketing or branding strategy, we first uncover the relationships between a client’s objectives and their online challenges through research. What are your online marketing goals? Why is the current strategy not performing? Where are the areas of opportunity and improvement? How is this affecting your business both on and offline? We begin with a series of comprehensive audits that allows us to uncover the challenges preventing our customers from achieving their online marketing objectives. From our audit findings, we build an integrated strategy that not only addresses existing pain-points, but takes advantage of untapped opportunities like geo-targeting, Facebook, content development and targeted paid advertising. ©DrivenTide Proprietary and Confidential 5
  6. 6. DrivenTide: Our Approach Following strategy formulation, we implement a series of cross-channel programs designed to drive performance across each of our customer’s marketing objectives in order to work in conjunction to augment and compound overall success. Our programs are proven to: • Increase sales / conversion goals • Improve website page rankings and organic search results • Amplify search marketing performance • Drive quality organic and paid traffic • Enhance social search presence • Identify opportunities in social media advertising • Reduce paid advertising marketing costs ©DrivenTide Proprietary and Confidential 6
  7. 7. DrivenTide: Our Services DrivenTide focuses on four core offerings: SEO, SEM, SMM, and Multi-channel Analytics to drive Social Media business goals and uncover untapped Marketing opportunity such as: Leverage social content to target and drive socially relevant visitors Consumer Acquisition Multi-channel Search Engine Analytics Segmentation Marketing Cost effectively target and Integrates and reports on all capture searchers looking for digital data to identify the what you offer best use of marketing Consumer Retention resources Search Engine Custom Targeting Optimization Organically grow long term traffic and optimize the traffic Personalization you already receive ©DrivenTide Proprietary and Confidential 7
  8. 8. Search Engine Optimization (SEO) Search Engine Optimization (SEO) organically grows traffic and optimizes the conversion rates from traffic your sites already receive. It ensures your properties are properly searched, listed and displayed to maximize their ROI. With proprietary tools and an in-house staff of experts, DrivenTide is able to determine how best to maximize your • Structure & Meta tag optimizations website’s offerings through keyword • Site audit research, architecture development and external listing resources. • Competitive analysis • Meta tag authoring SEO is more than just having the right • Keyword analysis content on one’s site, it involves content, content format, content • SEO strategy placement, alt tags, URL terms, page • Transition planning titles, meta tag authoring, keyword • Natural language linking targeting, and competitive analysis to understand the landscape. ©DrivenTide Proprietary and Confidential 8
  9. 9. Search Engine Marketing (SEM) Search Engine Marketing (SEM) provides effective targeting and capture of those interested in your products and services. Used properly, search enables you to capture consumers at their end-of-funnel decision point. Due to our deep experience, we know how best to find where your cost to • Listing and linking performance ratios meet efficiently. campaigns In combination with SEO and • Pre-launch optimization conversion tracking, we determine the • Keyword list generation right mix of keywords and bid rates to maximize your budget. • Campaign management • Landing page With experience across all major optimization search engines, contextual networks, • Detailed Reporting and tracking companies we are able to • Integrating SEM & SEO preform pre-launch optimization, performance improve ROI, and build brand awareness. ©DrivenTide Proprietary and Confidential 9
  10. 10. Social Media Marketing (SMM) Consumers are actively talking about your products, services, and brands on sites such as Facebook and Twitter, and social platform marketing can target your passive audience and convert them to customers. Facebook, Twitter, and LinkedIn offer companies a number of channels to develop and target • Social media optimization their prospects at highly cost- competitive rates. • Pre-launch optimization • Targeting generation Through careful targeting and • Campaign management profile based optimization, social media advertising can be • Landing page optimization an effective means to build awareness, drive traffic, and • Reporting reach a new audience. • Local business listings ©DrivenTide Proprietary and Confidential 10
  11. 11. Multi-Channel Analytics We move beyond a single channel and integrate your other online, offline and website trends into a comprehensive view of your audience and how they interact with your properties. Multi-channel analytics moves you beyond measuring click- through to measuring consumer behavior. Implementing multichannel analytics tools allows optimal allocation of • Cost per conversion by marketing budgets across offline channel / keyword and online. We analyze where, how, • Display to rich media and who is influencing your traffic segmentation to uncover opportunities and • Multi ad exposure influence by conversion reduce unnecessary spend. • Traffic identification and Identifying key patterns of behavior, monetization traffic, and advertising creates • Offline influence on opportunities to expand customer conversions and traffic acquisition and convert tire kickers into customers. ©DrivenTide Proprietary and Confidential 11
  12. 12. Typical Investment Levels As a result of DrivenTide’s experience and pre-campaign audits, we offer our client’s package rates with detailed deliverables and timelines and costs. Program Component Investment* Search Engine Optimization $5K - $15K Search Engine Marketing (monthly) 15% of media spend up to $50K Social Media Marketing $5K - $15K Analytics and Reporting (per month) $8K setup, $1K per month As us how we can exceed your online goals and provide the right kind of strategy to ensure it can be done meeting your budgets, timelines and goals. *These estimates reflect typical projects and can vary depending on the size and complexity of the project. ©DrivenTide Proprietary and Confidential 12
  13. 13. Contact Us For additional information, please contact: Jai Decker at or call (415) 999-4834 ©DrivenTide Proprietary and Confidential 13