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Créez une action marketing à petit budget avec Alain Leduc

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Présentation de l'Atelier J'ai besoin de com. com (1er semestre 2014)

« WAKE UP » est une stimulation à la créativité unique en son genre et inédite en Belgique. C’est une expérience qui change la façon de voir et de faire les choses.



« WAKE UP » bouscule, surprend et réveille les esprits afin de libérer le potentiel créatif inhérent aux campagnes Marketing et Communication.



Croissance et succès sont aujourd’hui liés à l’abandon des méthodes standard et à la conception de recettes originales. La stabilité et la vitesse de croisière ne sont plus d’actualité, il faut désormais être en mouvement perpétuel.



La créativité ne peut pas être simplement « décrétée » par l’entreprise. Il faut aussi savoir comment l’organiser et la structurer. Une approche créative doit suivre un processus et respecter des conditions.



« WAKE UP » vous offre les moyens d’activer et de stimuler la créativité dans votre projet ou votre entreprise.





Formateur : Alain Leduc

« WAKE UP » est animé par Alain Leduc, Creativity Energizer & Public Speaker, certifié par l’Université de Psychologie Paris Descartes diplômé de l’école pratique HEC Bruxelles.

Passionné de créativité depuis 15 ans, Alain conduit des missions créatives et anime des séminaires sur la créativité et l’innovation partout en Europe. Son approche combine originalité et pertinence.

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Créez une action marketing à petit budget avec Alain Leduc

  1. 1. Créezuneaction marketingàpetit budget parAlainLeduc Atelierdonnéen2014 J’aibesoindecom.com accompagnelesindépendants,TPEetPMEduHainaut etduBrabantwallondansledéveloppementdeleurcommunication.
  2. 2. 22 avril 2014 Mons
  3. 3. Comment sortir ?
  4. 4. Transgression
  5. 5. Comment transgresser ?
  6. 6. Impulsion différente
  7. 7. Nice to meet You !
  8. 8. Définir la créativité en 1 mot ?
  9. 9. Mouvement Corps et/ou esprit Changer de perception Nouvelles idées Créer de la valeur
  10. 10. La créativité n’est PAS une activité excentrique !
  11. 11. Processus 3 étapes : chronologie
  12. 12. Le cadre
  13. 13. 1. Exploration
  14. 14. Voir autrement Panorama
  15. 15. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  16. 16. Originalité & Pertinence
  17. 17. Original & pertinent
  18. 18. Original & pertinent
  19. 19. Questions
  20. 20. Action !
  21. 21. Comment créer une action marketing à petit budget ?
  22. 22. Reality 1.  Exploration Imagination
  23. 23. Reality 1.  Exploration 2. Divergence Imagination
  24. 24. Conditions
  25. 25. No Judgement Why not contest
  26. 26. Break
  27. 27. Techniques
  28. 28. Impulsion différente
  29. 29. Trash ideas
  30. 30. Putpocket
  31. 31. Trash ideas
  32. 32. Superstars
  33. 33. La cellule (Becquemin & Sagot)
  34. 34. Buffet volant
  35. 35. Buffet volant
  36. 36. Buffet volant
  37. 37. Buffet volant
  38. 38. City Inspiration
  39. 39. Colors
  40. 40. xx ideas
  41. 41. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  42. 42. Selection Evaluation A B C Construction Convergence
  43. 43. A. Selection
  44. 44. B. Evaluation
  45. 45. C. Construction
  46. 46. « PPCO » Plus Potentiels Craintes Options
  47. 47. Vidéo avec des femmes nues
  48. 48. Plus Potentiels Craintes Options •  Attirer attention •  Montrer la marque d’une façon différente •  Surprise •  Buzz Internet •  Couverture Média •  Se souvenir de la marque •  CFP éviter le sexe ? •  CFP éviter de montrer seulement des filles nues ? •  CFP rendre l’action compréhensible ? •  Cacher le sexe •  Plus d’hommes nus que de femmes nues •  Humour •  Bonne cause
  49. 49. Clothing drive
  50. 50. Plus Potentiels Craintes Options • Forces • Avantages • Bénéfices • Points positifs • Projection dans le temps • Conséquences positives • Avantages à CT, MT, LT • Implications futures • Retombées • Faiblesses • Problèmes • Failles • Éléments à améliorer • Questions en suspens (Attention : rédiger sous forme de question « Comment Faire Pour …? ») • Parades • Solutions • Réponses aux craintes (Lien avec la colonne des craintes) Construction : PPCO
  51. 51. Let’s sum up
  52. 52. La créativité n’est PAS une activité excentrique !
  53. 53. Processus 3 étapes : chronologie
  54. 54. 1. Exploration Panorama
  55. 55. Reality 1.  Exploration 2. Divergence Imagination
  56. 56. No Judgement Why not contest
  57. 57. Techniques
  58. 58. Impulsion différente
  59. 59. Trash ideas
  60. 60. Superstars
  61. 61. City Inspiration
  62. 62. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  63. 63. Selection Evaluation A B C Construction Convergence
  64. 64. Plus Potentiels Craintes Options • Forces • Avantages • Bénéfices • Points positifs • Projection dans le temps • Conséquences positives • Avantages à CT, MT, LT • Implications futures • Retombées • Faiblesses • Problèmes • Failles • Éléments à améliorer • Questions en suspens (Attention : rédiger sous forme de question « Comment Faire Pour …? ») • Parades • Solutions • Réponses aux craintes (Lien avec la colonne des craintes) Construction : PPCO
  65. 65. Originalité & Pertinence
  66. 66. Keep AUDACITY high until activation
  67. 67. Bottle machine
  68. 68. Merci pour votre participation ! www.creativores.com alain@creativores.com +32 (0) 475 732 228 Blog : creativores.com/blog
  69. 69. Ensavoirplussur J’aibesoindecom.com ? www.jaibesoindecom.com facebook.com/jaibesoindecom twitter.com/jaibesoindecom info@jaibesoindecom.com Tél:071/585315Tél:071/585315 J’aibesoindecom.com accompagnelesindépendants,TPEetPMEduHainaut etduBrabantwallondansledéveloppementdeleurcommunication.

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