Crisis Management At Bausch & Lomb
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Presentation on the Case: Crisis Management at Bausch and Lomb concering the product Renu MositurLoc complaints of eye infection leading to blindnedd, keratitis
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Crisis Management At Bausch & Lomb
- 1. Crisis Management at Bausch & Lomb: The ‘ReNu Mositureloc’ Controversy Sarvesh Gupta (318) Aliasgar Navagharwala (425) Jai Awatramani (402) MBA(Tech.), Marketing, Class of 2004-09, NMIMS University
- 6. The Start 2. 1. 3. 4. 5.
- 8. What keratitis looks like..
- 24. Financial Crisis
- 32. Messages Corporation Constituent’s Response Constituencies Corporate Communication Strategy Framework
- 36. Bausch and Lomb Press Releases March 31, 2006
- 37. Bausch and Lomb Press Releases April 7, 2006
- 38. Bausch and Lomb Press Releases April 10: Bausch & Lomb stopped shipping product to U.S. stores but said stores could continue to sell existing product until supplies ran out. "There's no indication there is a formula problem here," CEO Zarrella said.
- 39. Bausch and Lomb Press Releases April 10, 2006
- 40. Bausch and Lomb Press Releases April 10, 2006
- 41. Bausch and Lomb Press Releases April 11, 2006
- 42. Bausch and Lomb Press Releases April 12, 2006 Singapore: 36 more cases of fusarium keratitis reported since the last update in late February (then 39 cases). In total, 75 cases of fungal corneal infection with a history of contact lens use have been reported.
- 43. Bausch and Lomb Press Releases April 13, 2006
- 44. Bausch and Lomb Press Releases April 20, 2006 Bausch Lomb class action lawsuits likely in multiple states.
- 45. Bausch and Lomb Press Releases May 15, 2006
- 46. Bausch and Lomb Press Releases May 16, 2006
- 47. Bausch and Lomb Responses