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© Jaitto Emmanuel, 2011A study base on the MTV Network Youth Engagement Discuss
Entrepreneur ship, Independent Thinking, a Do It Yourself approach to   projects Brands & Brand Manager can engage  the y...
Though not about adults. Youth will try new things, and believe they will     make lots of money in life though often lack...
Youth speak out, though they are usually not grouporiented.They will often volunteer.  Engage them in meaningful discussi...
Most youth have faith though not in formal groups. They are ethical.
Authenticity — Youth want truth without distortion. They will question everyone. Brands message should be direct and simp...
Identity — Willing to try on new identities. May make radical shifts if shownhow and why.                                 ...
Youth priority - Fun. Learn. Socialized.Youths are multi-channel in nature, very impatient with medium that does not bring...
© Jaitto Emmanuel, 2011
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Core values youth hold

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Core values youth hold

  1. 1. © Jaitto Emmanuel, 2011A study base on the MTV Network Youth Engagement Discuss
  2. 2. Entrepreneur ship, Independent Thinking, a Do It Yourself approach to projects Brands & Brand Manager can engage the youth on platforms that enables them to take action independently Brands can create a project that allows the youths to come up with their own adverts, brand song, art creative and style that align with brand
  3. 3. Though not about adults. Youth will try new things, and believe they will make lots of money in life though often lacking a concrete plan for doing so. Projects that encourages youth to try new adventure that will fetch them a monetary reward should be used to bring them together, never engage them without rewarding them.
  4. 4. Youth speak out, though they are usually not grouporiented.They will often volunteer.  Engage them in meaningful discussions (topic that catches their interest most)  When connecting on social network, keep the three youth priority acts in mind:  Fun  Learn  Socialized  Use Multi-channels mix to reach them
  5. 5. Most youth have faith though not in formal groups. They are ethical.
  6. 6. Authenticity — Youth want truth without distortion. They will question everyone. Brands message should be direct and simple as possible to avoid distortion Creative, projects, activations that want to engage the youth need to be realistic as possible. They are more expose, so brand project must meet their thinking and believability is important in reaching them.
  7. 7. Identity — Willing to try on new identities. May make radical shifts if shownhow and why.  Brand can make this group of individuals create a new style especially the style that suite the time.  They create the style and name it after your brand once it is adopted. Imagine naming the dreadlock – ―Nike Dread‖, ―Levi’s Sagging‖
  8. 8. Youth priority - Fun. Learn. Socialized.Youths are multi-channel in nature, very impatient with medium that does not bringself-satisfaction to them.Major youth influencers:Religion (Spiritualism), entertainment, business, arts, government, media and familyQuest for knowledge influences most of their decisionsIn creating content that sticks: Excite Engage Endear
  9. 9. © Jaitto Emmanuel, 2011

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