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Logic Study
Sacramento Bee
NELP
October 9, 2009
Nehemiah Emerging Leaders Program Fellow
Wm. Jahmal Miller, MHA
INTRODUCTION
MISSION STATEMENT
“To be the region’s leading media
company, providing a trusted and valued
source of news and information...
OrganizationAL Chart
Publisher
News
Editorial News
Online
Editorial /
News
Production/
Circulation/D
istribution
Advertisi...
Leadership Structure
I. The McClatchy Company
II. Sacramento Bee
A. Community Service
B. Business Ethics
C. Responsibility...
Decision-making processes
 Theme: Entrepreneurial Spirit
 Executive v. Staff / Employees
 Investment in Human Capital
Challenges & Opportunities
 Finance
 Making $ using multimedia
 Establishing appropriate price point
 Converting Adver...
Challenges & Opportunities
 People
 Organizational structure may limit effectiveness
of communication
 Diversity: Inter...
Challenges & Opportunities
 Growth
 Paper Subscriptions
 Diverse populations
 Demographic reach opportunities
 Voice ...
Challenges & Opportunities
 Service
 Multiple databases and interface
 Status Quo vs. Future/Progress
 Databases Enhan...
Challenges & Opportunities
 Quality
 Balance from getting news out quickly vs quality
 Making stories current and relev...
Challenges & Opportunities
 Strategy
 “Regional Paper” has limitations; sustainability
 Getting local stories out of na...
Recommendations
 Outreach  Community Dialogue
 Find Competitive Advantages Today
 Revisit Traditional Structure
 Crea...
Q & A
Nehemiah Emerging Leaders Program
Class of 2009-2010
 Mark Adams
 Naomi Amaha
 Jose Bodipo-Memba
 Anthony Daye
 Kiyan...
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Sac Bee Logic Study (Nelp)

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Collaborative team effort by the inaugural class of 2009/2010 Nehemiah Emerging Leaders to compose this logic study.

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Sac Bee Logic Study (Nelp)

  1. 1. Logic Study Sacramento Bee NELP October 9, 2009 Nehemiah Emerging Leaders Program Fellow Wm. Jahmal Miller, MHA
  2. 2. INTRODUCTION
  3. 3. MISSION STATEMENT “To be the region’s leading media company, providing a trusted and valued source of news and information to the communities we serve.”  Respect for employees  Focus on customers  Success through collaboration and open communication
  4. 4. OrganizationAL Chart Publisher News Editorial News Online Editorial / News Production/ Circulation/D istribution Advertising Support Human Resources IT Finance
  5. 5. Leadership Structure I. The McClatchy Company II. Sacramento Bee A. Community Service B. Business Ethics C. Responsibility / Integrity D. Social Responsibility v. For-profit
  6. 6. Decision-making processes  Theme: Entrepreneurial Spirit  Executive v. Staff / Employees  Investment in Human Capital
  7. 7. Challenges & Opportunities  Finance  Making $ using multimedia  Establishing appropriate price point  Converting Advertisers from print to online  Didn’t anticipate change/shift (i.e. Craig’s List)  Value of newspaper – charge vs free subscription  Downward spiral of Subscriptions  ROI on Printing (Costs)
  8. 8. Challenges & Opportunities  People  Organizational structure may limit effectiveness of communication  Diversity: Internal/External  Job-shifting/Internal training re: New Technologies, Products, etc.  Turf Wars re: Silos, Employee Groups
  9. 9. Challenges & Opportunities  Growth  Paper Subscriptions  Diverse populations  Demographic reach opportunities  Voice for the Voiceless
  10. 10. Challenges & Opportunities  Service  Multiple databases and interface  Status Quo vs. Future/Progress  Databases Enhancement – Multiple/Interfacing
  11. 11. Challenges & Opportunities  Quality  Balance from getting news out quickly vs quality  Making stories current and relevant
  12. 12. Challenges & Opportunities  Strategy  “Regional Paper” has limitations; sustainability  Getting local stories out of national issues  Competition  Clearly identifying the market
  13. 13. Recommendations  Outreach  Community Dialogue  Find Competitive Advantages Today  Revisit Traditional Structure  Create a Task Force to Identify Tomorrow’s Opportunities
  14. 14. Q & A
  15. 15. Nehemiah Emerging Leaders Program Class of 2009-2010  Mark Adams  Naomi Amaha  Jose Bodipo-Memba  Anthony Daye  Kiyana Davis  Courtney Frieh  Parrish Geary  Nicole Howard  Lourdes Jimenez-Price  Christopher Johnson  Jahmal Miller  Stephen Kyle Nichols  Amos Nugent  Rhonda Staley-Brooks  Melissa M. Tanner

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