Editor's Notes

1. In the case of medical tourism related travel, there is sufficient evidence from past studies which indicates that perceptions of destinations and the value of medical solutions are positively correlated. Hence organizations must consider all these three factors before developing brand strategies.
2. Sorry if you find my next few slide theoratical, but I need to explain basic marketing tools.
3. There are several cornerstone concepts to remember when treating a Muslim or Arab patient. The material which I am going to present is for the information of all who are concerned with the medical, social and welfare needs of Muslims.However being non-muslim and with limited understanding about Islam, I do not in any was state that all information mentioned in my presentation is absolute relevant to Islamic beliefs. I strongly recommend further study & understanding for all providers.
4. Though government communication mode is preferable mode, but I would still recommend several other modes of communications. Because, It is a great challenge to convince distant potential visitors. No matter how good relation you have with government & insurance organization you may still have to convince consumer that the quality of services provided are comparably better from his home country. Hence, building relationship between producer & consumer is very important. There are five basic communication modes.Having a representative office in consumers geographic place.Direct relationship is possible thanks to internet marketing, and word of mouth marketing. Otherwise producer has to utilize various channels to communicate with consumer. For example: