Transfering National Brand into International Brand in Medical Tourism by Dr Prem Jagyasi

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Dr Prem Jagyasi discuss about how national organization can transfer their national brand into international brand in medical tourism.

About Dr Prem Jagyasi

An experienced strategic and organizational consultant, Dr Prem Jagyasi works on wide range specializing in multi-corrective effort. He is a Chartered Management, Healthcare Marketing and Medical Tourism Consultant.


Providing high-profile consultancy services to Government Authorities and Private Healthcare organizations, Dr. Prem Jagyasi is noticeably leading medical tourism consultant.

Dr Prem Jagyasi also serves Medical Tourism Association-A Non Profit Organization, based in USA as an Honorary Chief Strategy Officer. He has initiated several innovative global healthcare projects such as Global Health Directory, Global Health Events, Road Shows, Health Publication and Global Consultancy services through his office ExHealth based in Dubai Healthcare City.

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  • In the case of medical tourism related travel, there is sufficient evidence from past studies which indicates that perceptions of destinations and the value of medical solutions are positively correlated. Hence organizations must consider all these three factors before developing brand strategies.
  • Sorry if you find my next few slide theoratical, but I need to explain basic marketing tools.
  • There are several cornerstone concepts to remember when treating a Muslim or Arab patient. The material which I am going to present is for the information of all who are concerned with the medical, social and welfare needs of Muslims.However being non-muslim and with limited understanding about Islam, I do not in any was state that all information mentioned in my presentation is absolute relevant to Islamic beliefs. I strongly recommend further study & understanding for all providers.
  • Though government communication mode is preferable mode, but I would still recommend several other modes of communications. Because, It is a great challenge to convince distant potential visitors. No matter how good relation you have with government & insurance organization you may still have to convince consumer that the quality of services provided are comparably better from his home country. Hence, building relationship between producer & consumer is very important. There are five basic communication modes.Having a representative office in consumers geographic place.Direct relationship is possible thanks to internet marketing, and word of mouth marketing. Otherwise producer has to utilize various channels to communicate with consumer. For example:
  • Transfering National Brand into International Brand in Medical Tourism by Dr Prem Jagyasi

    1. 1. Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, UAE<br />Chief Strategy Officer - Medical Tourism Association, USA<br />1<br />Transforming National Brand into International Brand in Medical Tourism <br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute withour prior approval<br />
    2. 2. Emerging Medical Tourism Industry Driver & Lifecycle<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute withour prior approval<br />
    3. 3. Medical Tourism Drivers & Factors<br />Global Establishment of Quality Standards<br />Increased Global Access, Affordable Transport<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />Increased demand for Cosmetic and Dental Procedures<br />Increased demand for Medical & Surgical Procedures<br />Acceptance by Employers & Health Plans<br />Globalization of Workforces<br />3<br />
    4. 4. Emerging Trends of Marketing in Medical Tourism <br />4<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    5. 5. Developing Strong International rand in Medical Tourism <br />5<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    6. 6. Create Strong Brand (Power of Perception)<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />BRAND DEVELOPMENT<br />6<br />
    7. 7. Medical Tourism Objectives and Goals<br />7<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    8. 8. Serving Target Market <br />8<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    9. 9. Service & Price Policy<br />Delivering Value<br />9<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    10. 10. Understand value of Digital Marketing <br />10<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    11. 11. Digital Marketing <br />Use Online Advertisements<br />Use Search Engine Optimization<br />Social Media and Marketing <br />11<br />
    12. 12. Understand Perosnalized Care<br />12<br />
    13. 13. Personalized Care for Islamic Patient<br />Islamic Medicine Principle<br />Islamic medical ethics<br />Privacy & Sex Segregation<br />Patient-Physician Social Interaction<br />Hygiene<br />Food & Diet<br />Popular Practices and Religious Concerns<br />Fasting<br />Islamic Health Practice<br />Newborn<br />After Patient’s Death <br />13<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    14. 14. Customer Satisfaction Vs Customer Delight <br />14<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    15. 15. Marketing Tools<br />15<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    16. 16. Communication & Promotional StrategiesBuilding Producer – Consumer Relationship<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />Direct Relationship<br />Consumer<br />Provider<br />16<br />
    17. 17. Marketing Tools<br />17<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute without prior approval<br />
    18. 18. Medical Tourism Profit<br />18<br />
    19. 19. Copyright / Disclaimer <br />The presentation is for congress purpose and related to medical tourism / global healthcare industry only. The presentation is for information purpose only. No material within this presentation may be copied, in any form, for public, private, or commercial use without prior approval. <br />Sourced information in this presentation may have copyright material of respected owner. Healthcare for Islamic Patient is for information only. The presenter holds no responsibility/liability. Do not upload on website.<br />Please send email at prem@jagyasi.com for more details. <br />19<br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute withour prior approval<br />
    20. 20. Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, UAE<br />Chief Strategy Officer - Medical Tourism Association, USA<br />20<br />Transforming National Brand into International Brand in Medical Tourism <br />Presentation by Dr Prem Jagyasi - Do not Copy, amend or distribute withour prior approval<br />

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