The document outlines a behavior campaign to reduce road rage. It identifies road rage as an unsafe, disrespectful, and frightening behavior that can escalate and endanger others. The proposed campaign would motivate people to change by (1) gathering people online to distribute "sorry" signs for cars to acknowledge mistakes and defuse tensions, (2) advertising the dangers of road rage to convince more people to join, and (3) using banners on highways and freedom of speech to rapidly expand the campaign's reach and persuasiveness through numbers. The goal is to change drivers' behaviors through peer pressure and promote more understanding between motorists.

1. Behavior Campaign - Road Rage
1. Choose a behavior you want people to change
! I want road rage issues to decrease. I want to make people understand more about
driving rules and control their temper as much as possible. I also want people to
understand each others mistake, forgive people, honk less at other people. Drivers
shouldn’t cut between each others lines aggressively, neither should they drive in high
speed to compete with each others.
2. Explain why it is not a courteous behavior
! People speak inappropriate language when driving, it’s a disrespectful action. It’s
not a nice thing to do, it’s a bad way to communicate with people. In addition, the
passengers in the car won’t be very happy, they might feel frightened or impatient. It’s
clearly shown that the driver has a bad temper.
3. Describe why it is important to change that behavior
! This behavior can cause fights in the big roads, which can create traffics, especially
in China. It’s actually a matter of life and death. People get hurt if they start fighting and the
opposite might put you & you’re family in danger. It’s a serious thing, things can become a
problem, creating hatred is not peaceful. Which is also known why there are terrorist in this
world.
4. Show how you will motivate people to change their behavior (your campaign)
! My Campaign will start with gathering people and give out “Sorry Signs”. !First
people can join the campaign online. So everyone around the world can give out sorry
signs. I believe there are people frightened and worried about road rages happening and
in fact, I am one of them. My dad drives aggressively and sometimes cause hatred
between others. I feel frightened that something is going to happen to him, and he’s old
now, I’m worried about him. Your driver might cause road rages, and he/she might be your
parent, friend, sibling or your husband/wife. I believe everyone is going to understand this
and then we will work create a bigger group. We would pass out “sorry” signs to everyone
and encourage them to put it in their cars, this can make people feel better (or probably
worse) about the trouble. This would probably make less road rages, hopefully. I suppose
less road rages would happen.

2. !
! We will also convince people that don’t understand the situation. We would be
advertising about the danger of road rage and also the anger it causes. This is a way to
convince more people to join the campaign and convince together, also spread more
“sorry” signs.
! The best way to reduce road rages is persuading the drivers. But I think it’s almost
impossible, obviously hopeless. So we are going to try to convince them by a larger
number of people. As if one bad tempered is convinced by another 10 people, it would
probably work. So if we work together, we can make through it.
! Another thing I want to do is Freedom of Speech, it’s a faster way to make people
join the campaign and convince together. In addition creating banners on highways is a
great idea too.
This is my simple design:
Logo: