Social Media Analytics

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Social Media Analytics

  1. 1. Social Media Analytics Jaganadh G Project Lead NLP R&D 365Media Pvt. Ltd. jaganadhg@gmail.comPolitics and Social Media: Commons in the Space Online, Department of Political Science, Government Brennen College 12-14 October, 2011 Jaganadh G Social Media Analytics
  2. 2. Who am I !! Working in Natural Language Processing, Machine Learning, Data Mining etc... Passionate about Free and Open source :-) When gets free time teaches Python, Speaks about FOSS and blogs at http://jaganadhg.freeflux.net/blog Working as Project Lead (NLP) 365Media Pvt. Ltd. Coimbatore I am a computational linguist / Linguist and Indologist, Book reviewer Software Engineer by Profession Jaganadh G Social Media Analytics
  3. 3. What is Social Media?!?! The World Wide Web was a passive library for people to just browse and watch information. Now: place where people can Consume and create content Interact with society to think loud to share ideas and information A new way of socializing Broadly social media is anything that engages people and starts a dialog. A powerful tool to change the world order and much more ...... Jaganadh G Social Media Analytics
  4. 4. Social Media Tools Blogs Micromedia (the most popular being Twitter) Wikis (an informal, collaboratively edited knowledge base) Videos (YouTube etc..). Social Bookmarks (Digg.it, delicious etc..) Podcasts (Published audio recordings) Screencasts Social networks (like LinkedIn,Facebook, Twitter,Google+) Curated Question and Answer Systems (like Quora) Slideshare and other document sharing networks 0 More details at : http://dorai.wordpress.com/2011/10/08/social-media-engagement/ Jaganadh G Social Media Analytics
  5. 5. What you can do with social media Social Media Oppertunities Create content Share content Express opinions Jaganadh G Social Media Analytics
  6. 6. What you can do with social media Social Media Oppertunities Create content Share content Express opinions It means... The pulse of society can be found in social-media in real-time. Analysisng social-media content in real-time helps social scientists to predict future !!! Jaganadh G Social Media Analytics
  7. 7. Revolotion or Twivolution ? Jaganadh G Social Media Analytics
  8. 8. Impact of social media on politicians .. The @SasiTharur case On Sept 18th 2009 @SasiTharur used the word “cattle class“ in Twitter. Lost his cabinat ministership !!!! :-) Jaganadh G Social Media Analytics
  9. 9. Impact of social media on politicians .. The @SasiTharur case On Sept 18th 2009 @SasiTharur used the word “cattle class“ in Twitter. Lost his cabinat ministership !!!! :-) The @obama use case and @followers In the last U.S presidential election Barrack Obama used social media tools extensively for campagains. In 2010 Parliment Election Indian Politicians started using Twitter, Facebook and Orkut etc.. for campagains Jaganadh G Social Media Analytics
  10. 10. Revolution through social media #Gaddafi Social media tools are widly used for anti Gaddafi propaganda. 2009 election crisis in Iran Jaganadh G Social Media Analytics
  11. 11. Revolution through social media #Gaddafi Social media tools are widly used for anti Gaddafi propaganda. 2009 election crisis in Iran # On 16 June 2009, Reuters and other global media outlets reported that the US State Department had asked Twitter to delay a scheduled server upgrade, ostensibly in order to ensure Iranian users maximum access to the service (Pleming 2009). US diplomats and other public officials were monitoring Twitter use originating from Iran, and were using this chatter on Irans domestic political situation as an important source of public source intelligence. Twitter Free Iran: an Evaluation of Twitter’s Role in Public Diplomacy and Information Operations in Iran’s 2009 Election Crisis, http://vuir.vu.edu.au/15230/ Jaganadh G Social Media Analytics
  12. 12. Revolution through social media #OccupyWallStreet Occupy Wall Street is an ongoing series of demonstrations in New York City based in Zuccotti Park, formerly ”Liberty Plaza Park”. Jaganadh G Social Media Analytics
  13. 13. Social Media Analytics Social Media Analytics “Social media analytics is the practice of gathering data from blogs and social media websites, such as Twitter, Facebook, Digg and Delicious, and analysing that data to inform business decisions. The most common use of social media analytics is gauging customer opinion to support marketing and customer service activities.“ Jaganadh G Social Media Analytics
  14. 14. Social Media Analytics Consumers of Scoial Media Analytics Corporates are major consumers of Social Media Analytics solution. They are interested to know what people thinks about their product or service. There are instances that accadamics attempted to use the same technology to predict election resuls impacts of social movements etc... Economists are now exploring the same techniques to predict Stock Market results The very art is called as Sentiment Analysis or Opinion Mining !!! Jaganadh G Social Media Analytics
  15. 15. Sentiment Analysis Opinion Mining Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials. Jaganadh G Social Media Analytics
  16. 16. Sentiment Analysis and Social Sciences Political Science Accadamicians in the field of political science can analyze social media chatter to get insight on upcoming political happenings like elections, anti-political movements, and finding key reasons behind such movements etc.. Question : Political Science + Sentiment Analysis = Computational Political Scicence ? Jaganadh G Social Media Analytics
  17. 17. Sentiment Analysis and Social Sciences Political Science Accadamicians in the field of political science can analyze social media chatter to get insight on upcoming political happenings like elections, anti-political movements, and finding key reasons behind such movements etc.. Question : Political Science + Sentiment Analysis = Computational Political Scicence ? Economics Predicting financial market. Already in action and used by corporates to monitor stock markets. Jaganadh G Social Media Analytics
  18. 18. Sentiment Analysis Applied in PoliticalScience Election .... Analysing election related chatter Find Party / Person wise sentiment Find what people likes dislikes about Party/Person Find major reasons behind success or failure Find major trends in election Analysing impact of non political movements which links to politics (Anna and Ramdev like movements) Jaganadh G Social Media Analytics
  19. 19. Sentiment Analysis Applied in PoliticalScience Diplomacy Useful for goverments to mesure peoples reaction on bills and policies Useful for political parties to form election agenda by knowing real trend and issues. Jaganadh G Social Media Analytics
  20. 20. A Proposal! Theme 1 A study on any major political movement in India or Kerala, based on social media chatter. Issues !!! Real population who can access ICT tools to engage in social media chatter. Jaganadh G Social Media Analytics
  21. 21. A Proposal! Theme 1 A study on any major political movement in India or Kerala, based on social media chatter. Issues !!! Real population who can access ICT tools to engage in social media chatter. Theme 2 Use of social media by political parties and its impact on digital community. Jaganadh G Social Media Analytics
  22. 22. Fun !!! Commons in the Space ;-) Earlier we saw stickers and posters in your wall. And you put a notice: “STICK NO BILLS” Now you are recieving same posters in your social media “wall”. Time to say “STICK NO BILLS” in my “WALL” ;-) Jaganadh G Social Media Analytics
  23. 23. Fun !!! Commons in the Space ;-) Earlier we saw stickers and posters in your wall. And you put a notice: “STICK NO BILLS” Now you are recieving same posters in your social media “wall”. Time to say “STICK NO BILLS” in my “WALL” ;-) Final Thought ;-) word is mightier than the sword “tweet is mightier than the sword” Jaganadh G Social Media Analytics
  24. 24. Questions ?? Jaganadh G Social Media Analytics
  25. 25. Finally Jaganadh G Social Media Analytics

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