Karl Benz founder “ Benz & Co”.
1st October 1883.
1900,Benz & Co become world biggest
First Mercedes was delivered on 22 December
On 28th June 1926 it get merged and to form
Daimler- Benz AG.
IMPORTANT SAYINGS OF
Just Do It…….
BECOME A PLAYSTATION
Stop all internal discussions and conflicts….
It is time to “roll-out” smooth and well
Your actions should be clear, well defined like a
And each one of us should reach the summit of
The present business scenario is one wherein
constant change is the name of the game.
For any firm to survive in any industry, there
has to be constant monitoring and
improvement of its systems and operations
Process of bringing about a revival in the
firm’s fortunes is what is termed as
3 PHASE IN MB’z TURNAROUND
Phase I: Watching out for the
Phase II: Choosing appropriate
Phase III: Implementation of the
PHASE I : WATCHING OUT
FOR THE DANGER SIGNAL
Decreasing constant sales
Lack of planning
A management team unwilling to
learn from competitors.
PHASE II : CHOOSING
1. Strategic Turnaround
A new way to compete in the existing business (Enter
into a joint venture with Telco 1994).
A new way to compete in the existing business ( by
launching Mercedes Benz E class)
Under this the first choice
Increases market share
Making product market relationship
2. Operating Turnarounds
Asset reduction strategies : below BEP they should
reduce their assets so the fixed cost will reduce.
Revenue increasing strategies : Not extremely
below BEP they should apply new strategy so can
Combination strategies : above BEP they should
use cost reduction strategy so firm profit can rise, by
unnecessary cost cutting down
OF THE CHANGE PROCESS
Implementation plays an important role in any turnaround
Identification of an appropriate strategy by itself will not
The success or otherwise of a Turnaround strategy depends
on the commitment shown by the top management as also
the operating management.
Likewise new CEO Mr. Juergen Ziegler of Mercedes
– Benz India ltd has implemented the project with new
strategies with help of his management. And achieved
TO Achieve a Turnaround, You will
Generally Need To Have The
Following Seven Things Present …
A Viable Business
Confidence In The Process