Alternative wine packaging – swimmingagainst the school?
Small things that make life easier
Environmental is nicebut there is more
We know about convenience in otherproducts
These peopleneed somereminders thatthings can beeasier
Pop one intoday’sshopping
Let’s not forget picnics and outdoors
Tried and tested by consumers          everywhere
…and that’s without going down a       negative pathway
“If you can’t give me something to excite my customers then all     we’ve got to talk about is             price…!”
..a few more thoughts
Do new consumers (or arthritics) really need        a toolbox to enjoy wine?
Do more than 5% of these potential wine   consumers have the right tools?
Light weight does not equal easy recycling
Use colour coding to set age rather than  content only, to help stock control
FIN      Dr Jim Fortune      Fortune & Associates      jfortune@bigpond.net.au
A bit extra on soft packs (BIB)
The slow boat of change – both generated “heretic”comments    Adelaide, March ’09,            Perth, May ’05,     Marlboro...
0%                 10%                       20%                             30%                                          ...
SWEDEN – 55.7% BIB
BIB wine environment is nice but there is more
BIB wine environment is nice but there is more
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BIB wine environment is nice but there is more

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Are we rational using so much glass to package wine in this day and age?

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BIB wine environment is nice but there is more

  1. 1. Alternative wine packaging – swimmingagainst the school?
  2. 2. Small things that make life easier
  3. 3. Environmental is nicebut there is more
  4. 4. We know about convenience in otherproducts
  5. 5. These peopleneed somereminders thatthings can beeasier
  6. 6. Pop one intoday’sshopping
  7. 7. Let’s not forget picnics and outdoors
  8. 8. Tried and tested by consumers everywhere
  9. 9. …and that’s without going down a negative pathway
  10. 10. “If you can’t give me something to excite my customers then all  we’ve got to talk about is  price…!”
  11. 11. ..a few more thoughts
  12. 12. Do new consumers (or arthritics) really need a toolbox to enjoy wine?
  13. 13. Do more than 5% of these potential wine consumers have the right tools?
  14. 14. Light weight does not equal easy recycling
  15. 15. Use colour coding to set age rather than content only, to help stock control
  16. 16. FIN Dr Jim Fortune Fortune & Associates jfortune@bigpond.net.au
  17. 17. A bit extra on soft packs (BIB)
  18. 18. The slow boat of change – both generated “heretic”comments Adelaide, March ’09, Perth, May ’05,  Marlborough Sauvignon Blanc Margaret River Red
  19. 19. 0% 10% 20% 30% 40% 50% 60% 70% 80%Mar‐1985Apr‐1986May‐1987Jun‐1988 Jul‐1989Aug‐1990Sep‐1991Oct‐1992Nov‐1993Dec‐1994Jan‐1996Feb‐1997Mar‐1998Apr‐1999May‐2000Jun‐2001 Jul‐2002Aug‐2003Sep‐2004Oct‐2005Nov‐2006Dec‐2007Jan‐2009Feb‐2010 red % in soft pak WHITE % in soft pak Australian’s still enjoy a lot of wine in soft pak – mostly BIB
  20. 20. SWEDEN – 55.7% BIB

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