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Learn, Network & Win Prizes!                                     .org            Register By 9/15/10
                            Early&Save!Membership Type               EARLY BIRD COST       REGULAR COST
CircDayLA 2010 Session Schedule
SeSSion one TRACKS 8:30 am – 9:30 am
   CirCulation EssEntials           E-MarkEting FunDa...
Early Bird Rates Expire 9/15/10
SeSSion ThRee TRACKS 11:30 am – 12:30 pm
   CirCulation EssEntials              E-MarkEtin...
Keynote Speaker                                                                 Agenda At-A-Glance

2 Ways To Register
                            1. ONLINE:        .org/cdla
                            2. PHONE: (310) 318...
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CircDayLA 2010 Brochure


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CircDayLA 2010 Brochure

  1. 1. Learn, Network & Win Prizes! .org Register By 9/15/10 October 7, 2010 Los Angeles Athletic Club Expert Speakers | Breakfast | Luncheon | Cocktails Building Audiences for Today & Tomorrow evolve Resolve to JU ST M 1 EM $ 2 BE RS 5 PO Box 15281 North Hollywood, CA 91615-5281 Keynote speaker Charles G. McCurdy. Chairman and CEO. Apprise Media LLC & Canon Communications LLC Expert Speakers | Breakfast | Luncheon | Cocktails October 7, 2010 Los Angeles Athletic Club Benefits » Breakfast, Luncheon & Cocktail Reception » Learn New Business Strategies » Informative Sessions from Experts » Powerful networking Opportunity » Exhibitors Showcasing Products & Services » Play the Game & win Prizes » Plus More Play the Game & Win Prizes!
  2. 2. Register Early&Save!Membership Type EARLY BIRD COST REGULAR COST (9/15/10 & Before) (9/16/10 & After) $125/person WFMA Members SAvE $24 $149/person $175/person Non-WFMA Members SAvE $24 $199/person Benefits » Breakfast, Luncheon & Cocktail Reception » Learn New Business Strategies » Informative Sessions from Experts » Powerful networking Opportunity » Exhibitors Showcasing Products & Services » Play the Game & win Prizes » Plus More CircDayLA is the #1 audience development event Learn From The Experts on the west coast. Join 150+ professionals and find out how to build audiences for today and tomorrow. Adapting to change in a fast-paced environment is key to surviving in today’s publishing world. Resolve challenging business dilemmas and learn how to evolve into a more profitable entity. Listen to experts who will share their successful experiences and demonstrate new strategies for a promising and stable future. Topics include online marketing, social media, digital magazines, audit changes, proven test ideas, direct mail, renewals, and bills. Play the game and visit the exhibitors for a chance to win prizes (more details will be announced at CircDayLA)! Register Online .org/cdla
  3. 3. CircDayLA 2010 Session Schedule SeSSion one TRACKS 8:30 am – 9:30 am CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Sponsors Postal Mailing Social Media Multivariable Strategies Strategy Testing in Erv Drewek, Abraham Langer, Marketing Postal Affairs Manager, VP Digital Media, Kristy Kaus, Brown Printing Company Audience Marketing, Research Director, 1105 Media, Inc. Publishers and the United Active Interest Media Breakfast sponsor States Postal Service have a Tony Napoleone, Gordon Bell, common interest in ensuring a Audience Marketing President, LucidView cost-effective delivery method Manager, Bobit Business for magazine distribution. Here Media Multivariable testing adds new is your opportunity to hear from ways to test more variables ef- Abraham and Tony will offer an industry insider about new ficiently, with deeper insights and a roadmap for launching and mailing standards, rates, and greater ROI. The ROI equation maintaining social media postal operation changes. You’ll must also include the cost of sam- luncheon sponsor programs for media proper- receive timely, relevant informa- ple size, creative time, campaign ties. They will cover the art of tion on: complexity, and the production of getting “buy-in” from executive • Co-Mailing and Co-Palletiza- multiple mail packages, e-mails, or management, how to integrate tion Opportunities for magazine covers. You will learn: social media marketing into Magazines to Save Postage your existing business plans, • The Right Sample Size • Complying with the New how to structure ownership and for Different Tests Addressing Requirements responsibility for social media • Best Practices for • How Volume Declines are projects with your publishers Split-run Testing Causing Postal Processing and editors, how to measure • The Basic Science Behind Changes the impact of your social media Multivariable Testing marketing, and much more. • How to Get Started Cocktail reception sponsor SeSSion Two TRACKS 10:00 am – 11:00 am CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Direct Mail: Search Engine Digital Edition Brochure sponsor What Worked, and Social Media Experts Share What Didn’t Marketing: A Step- Marketing Insights John Cote, by-Step Guide Charles Mast, Executive Vice President, Mast Desiree Bennett Forsyth, President, The Circulation Group Sr. Audience Marketing Ballantine Corporation Manager, Bobit Business Jeanniey Mullen, parking sponsor Greg Wolfe, Media Global Executive President, Circulation Vice President, Chief Are you ready to tackle Search Specialists, Inc. Engine and Social Media Mar- Marketing Officer, Zinio Featuring several case studies, keting, but don’t know where LLC and VIV Mag Greg and John will show direct to start? This how-to session is Are you making the absolute tote Bag sponsor marketing samples from clients, the perfect complement to the most of your digital edition including direct mail, renewals, Social Media Strategy session. promotions and strategy? Two inserts, online, and more. See Learn the steps of operat- industry experts share their the latest creative and offer ing profitable pay-per-click insights into managing digital trends being used throughout campaigns, including step-by- editions. Find out what the best the industry, and what worked step instructions for setting practices are in digital edi- and didn’t. Tests that saved up Google Adwords accounts tion marketing, reporting, and name Badges sponsor money and when spending a bit and placing display advertising analysis. Learn about the unique more on a mailing was a smart within Facebook and LinkedIn, challenges of managing digital decision will also be discussed. plus tools and tips to make the editions, and the tips and tools most of your campaigns. you need to overcome them. prize sponsor Register Online .org/cdla
  4. 4. Early Bird Rates Expire 9/15/10 SeSSion ThRee TRACKS 11:30 am – 12:30 pm CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Media Sponsors New Ideas for Industry Trends 50 Useful Online Bills and Renewals and Benchmarks Marketing Tips Josef Kottler, Cary Zel, Barbara Besser, Group Founding Partner, Sage President and Circulation Director, Communications Group Co-Founder, ProCirc Active Interest Media Anne Kottler, How is your publication doing Debbie Kane, Partner, Sage compared to others? There is Director of Web and Communications Group no universal response rate for Partnership Marketing, various efforts, but you’ll get Active Interest Media Kristi Dougherty, Director industry ranges and averages in Publishers are generating huge of Paid Circulation, 1105 today’s environment on many Media, Inc. numbers of orders from their sources from newsstand and website…are you? This fast-paced Marketers know that the founda- inserts to direct mail and renew- session will teach some of the tion of profitable circulation is in als. Put your own numbers in most successful web-based tips pay-up and renewal rates. In this context with this valuable infor- and strategies for subscriptions. session, our panelists will share mation. Feel free to bring your Learn about positioning your new ideas that lift response, own numbers and get some ads, successful premiums, and test key variables, and develop feedback if they’re great, weak, other offers; successful creative Exhibitors winning offers. Our panel will or perfectly average. strategies; find out if pop-ups take you through new ideas that and other potentially annoying work, from creative to e-efforts tools actually work; and much and more. You’re guaranteed to more. Plus, get the scoop on leave this session with new in- techniques that didn’t work – spiration you can use to increase learn and don’t repeat them! This response rates on your retention is a vital web-marketing session and invoicing. you don’t want to miss! SeSSion FouR TRACKS 2:30 pm – 3:30 pm CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Audit Bureau Proven Digital Resolve to Evolve Update: What’s Ideas to Drive Sandra Martin, Director of Circulation, Canon New with ABC Audience Communications LLC and BPA Ryan Dohrn, Thea Selby, Principal, CEO/Founder, Glenn Hansen, Next Steps Marketing Brain Swell Media President and CEO, Laura Simkins, Audience BPA Worldwide No theories, just proven solu- Marketing and Planning tions that grow audiences for Teresa R. Perry, Director, AFAR Media publishing companies around Senior Vice President, the globe. Learn tips and tricks Join us for a participatory Publisher Member Audit to automate marketing, deliver discussion about new, inno- and Report Processing digital premiums, and increase vative practices in audience Services, Audit Bureau retention. Find out how suc- development. The pros and of Circulations cessful magazines are taking full cons, potential roadblocks, and Partnering with your audit advantage of the social media real experiences about the next bureau is critical to your success landscape. Learn what’s hot, big idea will be covered. We will as an audience marketer. Stay what’s not, and where you need be challenging conventional on top of important changes to look for digital success. wisdom and drawing upon that have taken place over the other industries’ successes, and last year. New audit rules, filing thinking about how they apply procedures, and enhanced to media companies. This will be services are among the topics a give and take session, to be discussed. so be prepared to share your E CTIV opinions and ERA INT SION experiences. .org SES
  5. 5. Keynote Speaker Agenda At-A-Glance Resolve to evolve Building Audiences for Today & Tomorrow October 7, 2010 Los Angeles Athletic Club It is not the strongest of the species Charles G. McCurdy that survive, nor the most intelligent, but the one most responsive to change. Chairman and CEO, Apprise Media LLC & Canon Communications LLC — Charles Darwin It’s All About the Audience TOPIC: Of the three key drivers of the media business, revenue genera- 7:30am - 8:30am Registration, Breakfast, & Exhibits tion, content management, and audience development, guess which holds the most potential for the successful future of what we still call the 8:15am - 8:30am Welcome Reception Publishing Industry? Keynote Charles McCurdy will tell you why audience development holds the key to a successful future. He will also discuss how the creation of their Master Audience File transformed team member 8:30am - 9:30am Session #1 perspectives, audience management, and their companies’ future of print and online publishing - wherever it may go. 9:30am - 10:00am Coffee Break, Exhibits, ABOUT COMPANY: Apprise Media ABOUT KEYNOTE: Charles G. & Networking LLC in Los Angeles has closed McCurdy is Chairman and CEO of more than 200 niche media and Apprise Media LLC and its’ Canon 10:00am - 11:00am Session #2 information company investments Communications LLC unit. Mc- over the last 20 years. In 2005, they Curdy has more than 30 years of 11:00am - 11:30am Coffee Break, Exhibits, acquired Canon Communications experience in managing and invest- LLC that evolved into the leading ing in niche media, information, & Networking global B-to-B multimedia company. and education companies. He led Canon produces 17 publications, 37 the acquisition and development 11:30am - 12:30pm Session #3 trade shows, and over 50 e-media of Canon Communications LLC, offerings (websites, e-newsletters, Beckett Media LP, and Action Pur- 12:30pm - 2:30pm Luncheon, Keynote Address, digital magazines, and more). suit Group LLC. McCurdy was also a Co-founder, President and Director & Prizes of PRIMEDIA Inc., who oversaw the acquisition, development, and 2:30pm - 3:30pm Session #4 build-up of more than 20 platform niche media companies. 3:30pm - 4:00pm Cocktail Reception & Prizes Register Online .org/cdla
  6. 6. 2 Ways To Register 1. ONLINE: .org/cdla 2. PHONE: (310) 318-9697 EARLY BIRD COST REGULAR COST Membership Type (9/15/10 & Before) (9/16/10 & After) $125/person WFMA Members SAvE $24 $149/person $175/person Non-WFMA Members SAvE $24 $199/person Event Details Travel & Hotel Arrive the Night Resolve to Before the Event! evolve beat the traffic, network, and stay at the los Angeles Athletic Club or at a nearby hotel. Building Audiences for Today & Tomorrow Do some sight seeing at l.A. live. Take the bus, train, subway, or drive. see www.wfma. WHEN: Thursday, October 7, 2010 org for directions and travel/hotel tips. 7:30 am - 4:00 pm WHERE: Los Angeles Athletic Club Hotel AccommodAtions 431 West 7th Street, Los Angles, CA 90014-1691 Stay at the Los Angeles Athletic Club. (corner of 7th Street & Olive Street) Reserve a room at the discounted (800) 421-8777 • rate of $139.00 per night plus tax. WHO: Magazine publishing professionals involved in Includes complimentary breakfast circulation, audience development, marketing, buffet for two and access to the athletic club. and subscription fulfillment. ROOMS WILL SELL OUT FAST! PARKING: Entrance is at 646 South Olive Street (around the corner from the hotel entrance). FREE PARKING Call (800) 421-8777 & Say is AvAilAble. Must validate parking ticket at the Promo Code WFmA ciRc lA 10 Hallmark Data systems exhibitor table.