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Dma Social Media Workshop - Part II Leavebehind

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My second workshop at the DMA on Virtual Worlds and most notably, Second Life.

Published in: Business, Technology

Dma Social Media Workshop - Part II Leavebehind

  1. 1. Social Media Workshop October 18th, 2007 DMA Chicago 1
  2. 2. is a conversational marketing company specializing in engaging marketing- weary consumers through the power of community, dialogue and partnership. 2
  3. 3. Some of our client work includes… 3 3
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  5. 5. The Workplace of the Future 5
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  7. 7. WARNING: GEEK ZONE AHEAD 7
  8. 8. Energize your brand with a bold mix of alternatives to traditional advertising 8
  9. 9. A Parallel Universe / Intelligent Life Yellow Testimonials/ Radio Print Television Classifieds Pages Reviews Social Auctions Search Vodcasting Podcasting Blogs Networking (eBay) Gawker/ AdSense RocketBoom Podshow CraigsList MySpace Weblogs (Google) Digg Del.icio.us YouTube FaceBook Flickr Technorati Six Apart 9
  10. 10. Communal Marketing: Marketing to and through the community • Community is the killer app • Viral marketing has become the lazy marketer’s guide to communal marketing • Letting your consumers do your work for you…for free…is hardly scaleable or predictable – The tide can turn on a dime 10
  11. 11. Conversational Tools at your Disposal • R.S.S. • Blogs • Podcasting • Vodcasting (Vlogging) • Virtual Worlds (Second Life) • Wikis • “DIGG” Aggregators • Widgets • Social Networking/Media – B2B: LinkedIn; Facebook (!) – B2C: Flickr; Facebook; YouTube 11
  12. 12. VIRTUAL WORLDS 12
  13. 13. What does Web MARKETING 2.0 looks like? 13
  14. 14. How about Web 3.0? 14
  15. 15. Setting the Stage 15
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  17. 17. The World of Virtual Worlds 17
  18. 18. Second Life Resident Population 18
  19. 19. Total Hours Used by All Residents Year Month Hours Used 2004 August 395,822 2005 August 1,229,792 2006 August 4,535,589 2007 August 23,455,451 19
  20. 20. September Spending 260 L = $1.00 USD 20
  21. 21. Lindex Virtual Currency Exchange Summary Month L$ Exchanged US$ Exchanged # Sells # Buys LL L$ Sales LL US$ Sales September 2005 33,358 $118 20 19 0 $0 August 2006 444,451,150 $1,499,843 10,119 69,027 2,389,282 $8,092 September 2006 481,134,877 $1,726,581 10,588 76,604 20,117,994 $73,511 Aug-07 1,888,122,014 $6,614,057 23,833 206,938 43,287,003 $163,239 21
  22. 22. 12noon EST on October 26, 2006 22
  23. 23. Coffee with crayon 23
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  31. 31. Virtual Thirst • Imagine a vending machine, that does not dispense cans of Coke, but rather an experience; happiness; optimism; the Coke Side of Life – In Second Life, you can… • In 1 week “Virtual Thirst” query returns went from 5 to 35,600 results • Current results = 690,000 31
  32. 32. What Makes Virtual Thirst Compelling • High involvement and interaction within Second Life centered around: – Community (Advisory Board) – Dialogue (Conversation Monitoring) – Partnership (The “competition”) • Instead of building a destination, we created a journey – A portable brand experience that can be shared, passed along and enjoyed wherever avatars congregate 32
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  34. 34. It’s time to tap into the 93 colors 34
  35. 35. Adventures in Second Life: Tips for Travelers 1. Respect the economy. 2. Respect the community. 3. Ride the long tail. 4. Take an extreme position (so to speak) 5. SL is not a campaign… 6. Don’t be afraid to charge people 7. Be an Explorer. 8. It's Ok Not to Know. 35
  36. 36. Remember… • Join the conversation – Be a catalyst/an enabler • Don’t just hear….listen…and then respond – Activate passions – Encourage…Empower…Reward • Embrace the 1% – Influentials/Influencers, Mavens, Connectors • …that includes other bloggers • Tattoo the following words to your heart – Transparency, Open Source, Authenticity, Disclosure 36
  37. 37. Continue the conversation… www.jaffejuice.com crayonville.com +1 206 203-3255 crayonville.com/blog e-mail: jaffe@crayonville.com 37

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