KnowledgeCity.com - Doing business as a Designer - Fallout Part 1
Doing Business as a Designer:
Fallout – Part 1
(Slide-u-mentary Version - made in google docs)
By Jae Xavier of KnowledgeCity.com
This is part one in a two part series.
Meet Ryan, a 31 year old graphic designer from San Diego,
Ryan interned and then turned permanent with Two Suns
Media (now defunct), a private global advertising firm in Hong
Kong, just after he graduated from college at the age of 21.
He enjoyed his job very much working his way up to assistant
art director by the age of 26. And by 30, Two Suns offered
him a senior art director position at their Hong Kong office.
“I remembered the day I was visited by senior management at
my apartment on a Saturday after my morning jog. They did
not seem happy and so thought I was being laid off. The
regional VP had asked me a bunch of questions while we stood
in the parking lot. It turns out that the senior art director of
10 years had resigned and so management was looking for an
The New World
Ryan eagerly accepted and left San Diego two weeks later.
A year had passed since moving. Now living atop a condo
overlooking Victoria Harbour, Ryan had thoughts of settling
down. With a firm grasp on his career and personal life Ryan
“Every morning, I woke up to a view that never grew old.
Every morning, I woke up without a care in the world.”
In 2008 amid the global financial crisis, Two Suns decides to
scarp their print operations in the next 6 months. Their new
strategy is to shift into the internet landscape with their
“I was called into a boardroom meeting on a Friday afternoon
just coming back from lunch. The VP of operations asks me to
make a transition to directing web operations. In a silent
panic, I told him that I’m able to. I didn’t want to lose my
Having accepted the responsibility, the VP sets a deadline for
an executive summary due in one month.
Online Entrepreneurship Training at KnowledgeCity.com