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Doing Business As A Designer: But There's Too Much Competition

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Of course there is.

And too often do I hear this from many of the design and freelancer blogs out there.

Published in: Design, Technology, Business
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Doing Business As A Designer: But There's Too Much Competition

  1. 1. Doing Business as a Designer: But There’s Too Much Competition! (Slide-u-mentary Version - made in google docs) By Jae Xavier of KnowledgeCity.com   Blog: jaexavier.wordpress.com Twitter: twitter.com/jaexavier
  2. 2. There's Too Much? Of course there is.   And too often do I hear this from many of the design and freelancer blogs out there.
  3. 3. The General Market If you are always aiming for the “general market” where there is a lot of “opportunity”, guess what? There are a lot of “generalist” designers and chances are most of them are freelancers also trying to cash in.   This contributes to the “price war” most designers complain about and the only one who wins is the customer.
  4. 4. For Example... I’m on my way to the stadium to watch a soccer game. I know there’s going to be traffic on the freeways and especially in downtown. Take the back roads? Some roads have been closed off due to the event but most have traffic anyway.   What’s the best thing to do? Take the city rail into downtown. I save an hour (win) and don’t have to pay $20 for parking (win). I already won two times. If my team wins, I win three times!
  5. 5. Application Same thing applies in business.   When you get to know a target market very well, you can get more business and faster. It won’t be competitor free but there is far less of it.
  6. 6. Want to know more? Resources: KnowledgeCity.com: Introduction to Core Marketing Concepts   Related Articles: Doing Business as a Designer: Getting Started Doing Business as a Designer: Defining Your Competitive Advantage Doing Business as a Designer: The Price Wars

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