Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Anthropology + Sociocultural trends

1,833 views

Published on

I presented these trends during AgencyRx's #UrbanPharming event held on March 3, 2016.

Anthropology, by definition, is the study of human behavior: Over the past 8 years we’ve had an influx of technological advances which has blown up the trajectory of Moore’s Law.

We are amidst a storm of change– sometimes it’s hard to even notice what’s occurring because it’s happening at such a rapid pace. Its an enormous conceptual change, a social and psychological shift in our mindset.

It’s a tornado of activity reimagining who we are, how our world lives at mass scale across environmental, economic and societal landscapes. I put a digital lens on my daily observations, synthesize and and create opportunities for businesses and brands. I call it living in a digital world-- it’s my mindset.

Highlighting 4 prominent trends that intersect with digital and social culture.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Digital Anthropology + Sociocultural trends

  1. 1. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle Jess Seilheimer | @jaeselle | Urban Pharming 2016 Digital Anthropology: Exploring Sociocultural Trends
  2. 2. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 2222 Hello. HELLO
  3. 3. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 3333 Anthropology; the study of human behavior through a digital lens
  4. 4. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 4444 SOCIOCULTURAL TRENDS ACCESS VS. OWNERSHIP MIRROR MIRROR THE FREELANCE ECONOMY HACKER ACTIVISTS
  5. 5. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 5555 ACCESS VS. OWNERSHIP Back in the day our parents all owned homes and ~2 cars by the age of 26. #Lifegoals. Fast forward to today- - urban dwellers make up 81% of the population-- most of them noncommittal younger generations– who care more about leading a life less difficult and less contracted with more on-demand convenience. We can rent our music. We pay monthly fees for access to content. We share bikes, cars and apartments over buying them. A testament to a new generation growing up in a world where access is more important than ownership.
  6. 6. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 6666 MIRROR MIRROR Social brings out the alter ego in GenZ. MTV, an early sponsor of research on GenZ had some very unique findings which led me to the insight that social media allows GenZ to flex multiple personas-- gives them access and exposure to multiple lifestyles, personalities and passions. Through multiple fake Instagram accounts (finstas), GenZ are re-imagining our social world as fragments of their real selves (and imaginations)…. anonymous, semi-private, hard to find, hard to identify ambiverts ; a blend of their desire to be in the know (FOMO- fear of missing out) and those who relish in reflection through introspection (JOMO- joy of missing out). YOLO!
  7. 7. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 7777 THE FREELANCE ECONOMY Highly skilled cognitive jobs that require more flexibility, creativity and problem solving have doubled since 1983. 34% of the total workforce are mentally and financially thriving in these roles as freelancers--offering more flexible schedules and a favorable work-life balance. This “free agent” behavior is being driven via silicon valley and influencing the mass workforce--mostly GenY/millennials, the largest workforce segment of 2015. Digitally native generations GenY/Z value contributing something meaningful to the world, and are developing a broad range of professional-grade skills, creating high-quality products/services and making their own businesses out of their passions, an attitudinal trait Fast Company coined “GenFlux” in 2012.
  8. 8. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 8888 HACKERS ARE THE NEW ACTIVISTS The growth of the Internet offered activists and protesters a universal platform to spread their message and mobilize action. Tech innovation gave protesters the ability to create tools (code) to hack software and disrupt normal operations, a digital parallel to traditional street protests and sit-ins. “Hacktivism” challenges international affairs, not only because it transcends borders, but also because it serves as an instrument of global power (and sometimes threat). Despite its prevalence for over 2 decades, hacktivism is often associated with actions of The Anonymous, a collective of activists and hackers who act as “Digital Robin Hoods” & correct social injustices through Denial of Services software (DoS) eg: ISIS, Wikileaks & Occupy).
  9. 9. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 9999 I believe in sharing what we learn with others. Questions? Tweet @jaeselle
  10. 10. Digital Anthropology - Exploring Sociocultural Trends | Urban Pharming 2016 | Jess Seilheimer | @jaeselle 10101010 References Access vs. Ownership  http://www.slideshare.net/kleinerperkins/internet-trends-v1/105-105Urban_Dwellers_Have_Risen_81  http://www.stonehengenyc.com/company/news-center/gm-unveils-lets-drive-nyc-car-sharing-program-01-10-2015 Mirror Mirror  http://mtvinsights.com/post/134814621415/meet-the-founders  http://www.slideshare.net/kleinerperkins/internet-trends-v1/68-681224_Year_Olds_Internet_Usage The Freelance Economy  http://www.slideshare.net/kleinerperkins/internet-trends-v1/99-99HighSkilled_KnowledgeBased_Jobs_Grew_2x  http://www.slideshare.net/kleinerperkins/internet-trends-v1/126-126Freelancers_Significant_Growing_Portion_of  http://www.slideshare.net/kleinerperkins/internet-trends-v1/114-114Millennial_Work_Values_Perception_DisconnectMost  http://www.fastcompany.com/1802732/generation-flux-meet-pioneers-new-and-chaotic-frontier-business  http://www.slideshare.net/kleinerperkins/internet-trends-v1/111-111Millennials_Expect_Flexibility_Like_Technology  http://www.slideshare.net/kleinerperkins/internet-trends-v1/110-110Millennials_Most_Valued_Work_Benefits Hackers are the New Activists  https://en.wikipedia.org/wiki/Anonymous_(group)  http://www.ibtimes.com/anonymous-hacking-isis-warns-collaborating-us-government-deeply-stupid-2226066  http://journal.georgetown.edu/the-rise-of-hacktivism/ All images sourced via Getty

×