Pt asian disruption


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This is Presented at Stanford university APARC special seminar. Topic is 'Asian way of Disruption : Samsung and PSY'. I argued even if there were not conclusion, I tried to connect the dots between Disruption and Asian way, Samsung and PSY. Under the topic, it is about how Samsung & Psy could get world's attention? how Samsung can be World No. 1 mobile device maker? What does Psy’s achievement mean? What is Asian way of Disruption?

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Pt asian disruption

  1. 1. Asian Way of Disruption: Samsung & PsyJaeKwon Son /Stanford APARC Visiting Scholar/Maeil business news journalist
  2. 2. Behind the topic-How Samsung & Psy could get worldsattention?-How Samsung can be World No. 1 mobiledevice maker?-What does Psy’s achievement mean?-What is Asian way of Disruption?-More Journalists View than Academic paper
  3. 3. SamsungPsyAsian WayDisruption
  4. 4. What is Disruption?ClaytonChristensenHarvard BusinessSchool Professor
  5. 5. Examples of DisruptionInnovation Disrupted Market NotesMini Computers Main Frame Typical disruptionCloud Computing USB Drive USB getting disappearedSmartPhone PC and Feature phone After iPhone Feature phone dyingWikipedia Encyclopaedias Britannica discontinued in 2009Innovators DilemmaNew DisruptionsMOOCs Higher Education Coursera, edX are game changerTesla / EV Auto industry EV will disrupt auto industryNetflix Legacy Broadcasting Mobile streaming
  6. 6. Dual TransformationTwo Routes to Resilience, HBR. Dec, 2012
  7. 7. Samsung
  8. 8. Samsung Mobile
  9. 9. Google TrendsApple vs Samsung
  10. 10. Apple : High-end onlySamsung : Emerging +
  11. 11. Samsung DevicesFrom IDC
  12. 12. Samsung BrandFrom Brand Finance
  13. 13. "I think innovativeproduct is not alwaystop-selling, but topselling product isdefinitely innovative""Are you innovative?"GS ChoiVice Chairman of Samsung Electronics
  14. 14. Redefine Mobile Market2010 Mobile phone Market(Feature+Smart phone)-Nokia, Samsung, LG, RIM, Motorola, HTC-Apple disrupt mobile phone industryGalaxyS 2010. 5.
  15. 15. Speedy aircraft carrier
  16. 16. How they can change so fast?1. Command & Control 2. Global SCM
  17. 17. 3. Heavy R&D spending
  18. 18. 4. Manufacturing innovation64%Samsung insideGalaxyS4
  19. 19. 5. MeritocracyJK Shin, CEO of Samsung mobile
  20. 20. Tribeca Disruptive Innovation Awards. April 2013. NY"Why you are here, Psy?""I dont want to say, but ..... maybe am I handsome?"
  21. 21. 2012, Year of Gangnam Style
  22. 22. Global PhenomenonMeme
  23. 23. Billboard Hot 100 changeHarlem Shake No 1 in Billboardafter they change algorithm
  24. 24. Music is no longer justListening Watching
  25. 25. Its Experience745,000 Gangnam Style Parody clips on Youtube
  26. 26. Psy from disrupted marketUS JapanUK KoreaDigital Music Market(Streaming,Download)Legacy Music Market(CDs, Packages)
  27. 27. Going Digital First
  28. 28. K-pop like manufacturingTrainee(연습생) VocalDancingCeleb skillCompositionMaking Youtubein a dayCamp TrainingCost Effective, Division of Labor, Productive & Professional
  29. 29. Psy meets K-popGangnam Style was the first collaboration after he joined YG
  30. 30. Asian Way?
  31. 31. 1. Manufacturing-Asian loves InnovationEarly Adopt new technologyCommand & Control culture-Manufacturing innovation must not be devalued
  32. 32. Dell-ication of MobileEurope : Service-Vodafone, DT, Telefonica, Teliasonera*Nokia(Symbian) downAmerica : OS, SW-Android, iOS, Linux, Open Source SW*Motorola, Blackberry downAsia : Manufacturing, Component-Samsung, LG, Sony, HTC, Huawei, ZTE, Foxconn*No OSPC Mobile Connected Device
  33. 33. 2. Going Global-Going Global(US) is like annational anthem for manyAsian countries*Cut domestic subsidiariesto push global-Platforms(Google,Facebook, Twitter) makeAsian go global more easy
  34. 34. 3. New Mobile SW-Many Asian countries struggled to build upStartup culture,-Softbank, Alibaba invest money to Asian startupto keep up disruptive innovation.-now developing OS, KaKao, Line, We Chatdominant Asian messenger market.
  35. 35. More disruptionsWorld needs more ideas from Asia
  36. 36. Thank jaekwon.sohn/ gjack