This is Presented at Stanford university APARC special seminar. Topic is 'Asian way of Disruption : Samsung and PSY'. I argued even if there were not conclusion, I tried to connect the dots between Disruption and Asian way, Samsung and PSY. Under the topic, it is about how Samsung & Psy could get world's attention? how Samsung can be World No. 1 mobile device maker? What does Psy’s achievement mean? What is Asian way of Disruption?