Positioning

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Positioning

  1. 1. Creative <br />Secrets: ‘Positioning’<br /> And how to use the concept for our business?<br />
  2. 2. Positioning is a concept which has a great influence on the advertising and marketing world. <br />
  3. 3. It was first introduced by:Al Ries and Jack Trout in their book Positioning: The Battle For Your Mind’<br />
  4. 4. Their book shifted the marketers’ focus on consumers and their perceptions.<br />
  5. 5. Positioning is not:How a marketer presents his products.<br />
  6. 6. It is about:How the consumers perceive his offering.<br />
  7. 7. For example –To a marketer:His food item might be ‘created by the best ingredients’To a housewife it could be:‘heavy to digest’ and not fit for kids.<br />
  8. 8. It’s positioning which makes a watery syrup ‘original’and the other one ‘choice of a new generation!’<br />
  9. 9. Positioning opens opportunities for creative thinkers.We can use the same idea and technology differently for different consumer needs and perception. <br />
  10. 10. A presentation by:Creacos: The Creative Commandoes<br />For many more such presentations and creativity training visit:www.creacos.com<br />Or contact:<br />punito@thecreativitymission.com<br />09820003092<br />

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