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  1. 1. Thursday 10th January 2013 Unit 3 Converging Digital Technology Rachel Heyes The Manchester College
  2. 2. Your Class Schedule W1 (15 Nov) W2 (22 Nov) W3 (29 Nov) (6 Dec) 1.1 1.2 2.1-2 Impact Workshop Investigative Investigative W5 (20 Dec) W7 (17 Jan) W6 (10 Jan) W4 (13 Dec) 3.2-3 4.3 Research 4.1-2 Research 3.2 Audiences Audiences W8 (24 Jan) W9 (31 Jan) 4.3 Research Presentation
  3. 3. Your Progress Investigative Report Impact Report Audience Report Research Report Presentation 1.1 1.2 2.1 2.2 3.1 3.2 3.3 4.1 4.2 4.3 4.3 29th Nov 6th Dec 10th Jan 24th Jan 31st JanDean ✔ ✔ ✗ ✗Olivia ✔ ✔ ✗ ✗Josh B ✔ ✔ ✗ ✗Josh G ✗ ✗ ✗ ✗Warren ✔ ✔ ✗ ✗Andy ✔ ✔ ✔ ✔Mariese ✔ ✔ ✔ ✔ ✔ ✔ ★Joe ✔ ✗ ✗ ✗Josh S ✗ ✗ ✗ ✗
  4. 4. Turnitin1. Open the webpage Create an account3. Upload your assignments4. The class id is 489201 and the password is Media
  5. 5. The Plan for your Converging TechnologyExploitation Opportunity W6 (10 Jan) W7 (17 Jan) W8 (24 Jan) W9 (31 Jan) Idea & Research Analysis and Presentation Research Complete Report to Client
  6. 6. 4.1 Explain opportunitiesfor exploiting converging technology. Research Report
  7. 7. What you should do… Research the convergence of technologies and what opportunities this creates
  8. 8. How to Generate New Ideas Start at the beginning
  9. 9. Where are the ideas hiding?Everything around you can be a possible topic for writing articles, stories, or anything else you can imagine.Finding an idea is limited only by your own imagination.
  10. 10. Read forums and message boardsMillions of people post on forums and message boards each day in search of answers to their personal burning questions.As you stop into your favorite forum, look to see what types of questions these people are asking, then do some research on said topic.With just a bit of effort, you could produce a great article.You could also end up writing several articles on the same topic, just seen from different points of view.
  11. 11. Write out a list of possible topicsDo it the old fashioned way.Grab a pen and paper, and list as many topics as you can think of.Next, put a mark by the ones you feel most comfortable writing about or the ones youd like to find more information on.For each topic, try coming up with a list of sub-topics or particular points that should be covered under each topic.Finally, try to come up with a list of pros and cons that could be covered for each topic.
  12. 12. Favorite websitesRun through some of your favorite websites and jot down some of their good and bad qualities.What would make the site better?What parts of the site could be removed without hurting its integrity?If you like to play games online, write about which games are the best or write about which sites are appropriate for certain age groups.
  13. 13. Newspapers and magazinesAs youre reading through your daily newspaper, make a list of the main topics covered.Make up a list of headlines that grab the readers attention.Magazines are full of information that could lead to other such articles.As you read about a certain topic, try to come up with similar ideas that could lead to future articles, or make up a list of opposing ideas for a rebuttal type subject.
  14. 14. Visual aidsPictures are a great place to find things to write about.For instance, if youre looking at a picture of a horse standing on a grassy hill, you might come up with topics about breeds of horses, best ways to properly care for horses, or even which areas are best for raising horses.A simple picture of a coffee pot could lead to articles about the coffee industry, which coffee makers are the best or worst, or even how the coffee beans took over the world.Let your imagination run wild.
  15. 15. Individual BrainstormingYou need to generate an idea for exploiting converging technologyCome up with an idea for a new way (opportunity) of using converging technologyGo…..
  16. 16. Peer Assessment & Feedback Test your idea in a group situation Get some feedback from your peers about your idea Is it feasible, interesting, unique, sellable? Make notes
  17. 17. 4.2 Research and plan a test for an identified opportunity. Research Report
  18. 18. What you should do… Identify questions to ask the potential target audience for an identified opportunity
  19. 19. ResearchHow do you know if it is a good idea?
  20. 20. The Research Process You need to research both your idea and how you will test your idea on your potential audience
  21. 21. Consider the Commissioning Guidelines Ensure that the idea is original and that it adds something new to what already exists Make sure that your idea isnt already operational on any other websites Be sure that it will work and carry out thorough research to iron out potential problems Be clear about cross-platform potential and flexibility Try to keep your designs within the look and feel of existing material to ensure continued branding Think about your audience and make sure your ideas are well targeted Ensure the idea complies with broadcaster/company guidelines Ensure that the facilities, hardware and software you need are accounted for Ensure that the idea is appropriate for the commissioner
  22. 22. The Research Process1. Check to see if your idea already exists. In what format does it exist?2. Is your idea feasible? Consider finances, technical aspects, do some initial audience response testing (brief survey)3. Develop some branding ideas4. Do some audience profiling5. Check the guidelines (commissioning/funding/copyright)6. What equipment/personnel would you need to make it happen?7. Is it appropriate? (Child protection, Legal status etc.)
  23. 23. Sources of InformationThe Internet BECTU Creative Skillset BBC Channel 4
  24. 24. Testing You will test this idea on a potential audience  How  What  When  Where  Why
  25. 25. Testing Telephone Interview Social Networking Online Survey Face-to-Face Interview Panel
  26. 26. Questionnaires / SurveysThe four most important criteria for good questions:  Pointed  As short as possible  Non-ambiguous  Well-structuredWhen designing the questionnaire you should pay attention to the question order.Do not mix questions, so that they will appear incoherently.Let someone else test your survey before publishing it, to make sure that your questions are clear and make sense.