Creative Media Industries

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Thursday 15th November

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  • Scientific Discoveries, Audience Demand, Investment by Business People Humans Communicate – Couriers – Other Signals (Smoke, Beacons, Flashing Lights) Mass Media – Send messages larger audiences, never meet
  • Creative Media Industries

    1. 1. THE CREATIVE MEDIA INDUSTRIES
    2. 2. Working in the Media
    3. 3. Class Task - Individual1. Research 4 media industries2. Present the industries to the rest of the class3. Include a description, companies, jobs, products and people
    4. 4. Industries:1. Advertising2. Animation3. Computer Games4. Facilities5. Fashion and Textiles6. Film7. Interactive Media8. Other Content Creation9. Photo Imaging10. Publishing11. Radio12. Television
    5. 5. Sources of information• http://www.creativeskillset.org/• http://www.prospects.ac.uk/industries_me dia_overview.htm• http://students.themanchestercollege.ac.u k/library• http://www.bbc.co.uk/learning/subjects/me dia_studies.shtml
    6. 6. PresentationsCreative Media Industries
    7. 7. A Media IndustryThe industry in which the main activity is focused on communication through mass mediaLike all other business industries, its purpose is to MAKE MONEY
    8. 8. Glossary of TermsIndustry Widespread activity Television, Film etc.Sector Component part Section or Area such as CreativeCompany Business Group
    9. 9. Creative Skillset
    10. 10. Creative SkillsetCreative Skillset is the Creative IndustriesSector Skills CouncilIt works to raise skills levels in every sectorof industry
    11. 11. Creative Skillset looks after twelve industries: 1. Advertising 2. Animation 3. Computer Games 4. Facilities 5. Fashion and Textiles 6. Film 7. Interactive Media 8. Other Content Creation 9. Photo Imaging 10. Publishing 11. Radio 12. Television
    12. 12. ADVERTISINGProduce:Marketing – Branding – Campaigns• Multi-platform• Persuade an audience
    13. 13. ANIMATIONProduce:• 2D drawn or traditional• 2D computer generated• stop frame• 3D computer generatedTelevision, feature films, commercials, websites and computer or video games
    14. 14. COMPUTER GAMESProduce:• Electronic / Video Games (Console)• Internet (Online)Development & PublishingDesign, programming, art and animation are the work of development studios, but games reach the consumer via the publishing companies.
    15. 15. FACILITIESIncludes:• Post production• Studio and equipment hire• Special physical effects• Outside broadcast• Processing laboratories• Transmission• Manufacture of AV equipment• other services for film and TV
    16. 16. Fashion and TextilesThe sector splits into three broad areas:•Design•Manufacturing•ServicingThe common theme running throughoutthese areas is an understanding of theproperties of fabric and yarn.
    17. 17. FILMProduce:FilmsShorts, Features, TV, InternetCinema – DVD – Video – Blu-Ray - Online
    18. 18. INTERACTIVE MEDIA• Convergence• 360 Degree Commissioning Models• Web sites, intranets and extranets• Multimedia CD-ROMs, DVDs and kiosks• Computer games• Interactive elements to accompany linear television programmes (enhanced TV’)• Fully-interactive television programmes• Interactive elements for video DVDs• Interactive elements for use within web sites• Interactive content for mobile devices
    19. 19. Other Content Creation• Pop promos• Corporate production• Commercials production
    20. 20. PHOTO IMAGINGPhotographersPersonal & Press Print – Digital
    21. 21. PUBLISHING• Books• Journals• Directories• Databases• Information services• Newspapers• News agencies• Magazines and business media• Both in print and online
    22. 22. RADIOTransmit:• Audio Programmes• Stations• Music• Adverts• JinglesPublicly-funded radio, commercial radio and the community and voluntary radio sector - from well-established student and hospital radio to the most recently licensed community radio stations
    23. 23. TELEVISIONTransmit:Audio-Visual ProgrammesChannelsMake & Commission Satellite – Cable – Freeview

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