Scientific Discoveries, Audience Demand, Investment by Business People Humans Communicate – Couriers – Other Signals (Smoke, Beacons, Flashing Lights) Mass Media – Send messages larger audiences, never meet
Creative SkillsetCreative Skillset is the Creative IndustriesSector Skills CouncilIt works to raise skills levels in every sectorof industry
Creative Skillset looks after twelve industries: 1. Advertising 2. Animation 3. Computer Games 4. Facilities 5. Fashion and Textiles 6. Film 7. Interactive Media 8. Other Content Creation 9. Photo Imaging 10. Publishing 11. Radio 12. Television
ADVERTISINGProduce:Marketing – Branding – Campaigns• Multi-platform• Persuade an audience
ANIMATIONProduce:• 2D drawn or traditional• 2D computer generated• stop frame• 3D computer generatedTelevision, feature films, commercials, websites and computer or video games
COMPUTER GAMESProduce:• Electronic / Video Games (Console)• Internet (Online)Development & PublishingDesign, programming, art and animation are the work of development studios, but games reach the consumer via the publishing companies.
FACILITIESIncludes:• Post production• Studio and equipment hire• Special physical effects• Outside broadcast• Processing laboratories• Transmission• Manufacture of AV equipment• other services for film and TV
Fashion and TextilesThe sector splits into three broad areas:•Design•Manufacturing•ServicingThe common theme running throughoutthese areas is an understanding of theproperties of fabric and yarn.
FILMProduce:FilmsShorts, Features, TV, InternetCinema – DVD – Video – Blu-Ray - Online
INTERACTIVE MEDIA• Convergence• 360 Degree Commissioning Models• Web sites, intranets and extranets• Multimedia CD-ROMs, DVDs and kiosks• Computer games• Interactive elements to accompany linear television programmes (enhanced TV’)• Fully-interactive television programmes• Interactive elements for video DVDs• Interactive elements for use within web sites• Interactive content for mobile devices
Other Content Creation• Pop promos• Corporate production• Commercials production
PHOTO IMAGINGPhotographersPersonal & Press Print – Digital
PUBLISHING• Books• Journals• Directories• Databases• Information services• Newspapers• News agencies• Magazines and business media• Both in print and online
RADIOTransmit:• Audio Programmes• Stations• Music• Adverts• JinglesPublicly-funded radio, commercial radio and the community and voluntary radio sector - from well-established student and hospital radio to the most recently licensed community radio stations