1.
WEBii.net 2013
How to Convince Your
Customers to Buy
from Your E-Commerce Website

2.
E-Commerce is diverse…
different Products…
different Industries…
different Platforms…
different Markets…

3.
But they have something in common…
they want
Customers to Buy

4.
How Can You Build
TRUST
&
Convince Customers
to Take a Bite?
Check Out These 9 Tips

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1. Good Web Design
Look professional & stand out from competitors.
A bad web design = A nervous customer

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2. Clear Pricing & Product Info
Don’t make them hunt for it.
Online shoppers are impatient & skeptical.

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3. Payment Gateway “Trust” Seal
Grab the code from your payment system provider.
Show a relationship with the payment processor.

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4. Testimonials & Reviews
Let your customers sell for you.
Letters – Quotes – Client References – Customer Photos

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5. Video
Interact & engage with the customer.
Zappos reports a 6% to 30% increase
in sales for products with video. - ReelSEO, December 2009

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6. SSL / Security
Add a layer of protection from fraud.
Make that nifty little “lock” appear.

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7. Pictures of Products in Use
Some products need visual explanation.
Happy customer using your products = testimonial + demo!

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8. Press
Let the media sell it. Show off a little.
Published Articles – Press Releases – TV – Events

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9. Fan Support
Showcase your social media support.
Display your community & strengthen reputation.

14.
Good luck with your
e-commerce success.
www.WEBii.net
888-932-9377
Austin, Texas