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WEBii.net 2013     How to Convince Your       Customers to Buyfrom Your E-Commerce Website
E-Commerce is diverse…     different Products…     different Industries…     different Platforms…     different Markets…
But they have something in   common…              they want     Customers to Buy
How Can You Build     TRUST         &Convince Customers  to Take a Bite?Check Out These 9 Tips
1. Good Web DesignLook professional & stand out from competitors.   A bad web design = A nervous customer
2. Clear Pricing & Product Info        Don’t make them hunt for it. Online shoppers are impatient & skeptical.
3. Payment Gateway “Trust” SealGrab the code from your payment system provider. Show a relationship with the payment proce...
4. Testimonials & Reviews            Let your customers sell for you.Letters – Quotes – Client References – Customer Photos
5. Video    Interact & engage with the customer.     Zappos reports a 6% to 30% increasein sales for products with video. ...
6. SSL / SecurityAdd a layer of protection from fraud. Make that nifty little “lock” appear.
7. Pictures of Products in Use        Some products need visual explanation.Happy customer using your products = testimoni...
8. Press      Let the media sell it. Show off a little.Published Articles – Press Releases – TV – Events
9. Fan Support      Showcase your social media support.Display your community & strengthen reputation.
Good luck with youre-commerce success.      www.WEBii.net       888-932-9377       Austin, Texas
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How to Convince Customers to Buy from Your E-commerce Website

How can you turn an e-commerce website visitor into a sale? Build trust in your website to improve customer conversion. Start with these 9 E-commerce sales / web design tips. Presentation by WEBii.net.

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How to Convince Customers to Buy from Your E-commerce Website

  1. 1. WEBii.net 2013 How to Convince Your Customers to Buyfrom Your E-Commerce Website
  2. 2. E-Commerce is diverse… different Products… different Industries… different Platforms… different Markets…
  3. 3. But they have something in common… they want Customers to Buy
  4. 4. How Can You Build TRUST &Convince Customers to Take a Bite?Check Out These 9 Tips
  5. 5. 1. Good Web DesignLook professional & stand out from competitors. A bad web design = A nervous customer
  6. 6. 2. Clear Pricing & Product Info Don’t make them hunt for it. Online shoppers are impatient & skeptical.
  7. 7. 3. Payment Gateway “Trust” SealGrab the code from your payment system provider. Show a relationship with the payment processor.
  8. 8. 4. Testimonials & Reviews Let your customers sell for you.Letters – Quotes – Client References – Customer Photos
  9. 9. 5. Video Interact & engage with the customer. Zappos reports a 6% to 30% increasein sales for products with video. - ReelSEO, December 2009
  10. 10. 6. SSL / SecurityAdd a layer of protection from fraud. Make that nifty little “lock” appear.
  11. 11. 7. Pictures of Products in Use Some products need visual explanation.Happy customer using your products = testimonial + demo!
  12. 12. 8. Press Let the media sell it. Show off a little.Published Articles – Press Releases – TV – Events
  13. 13. 9. Fan Support Showcase your social media support.Display your community & strengthen reputation.
  14. 14. Good luck with youre-commerce success. www.WEBii.net 888-932-9377 Austin, Texas

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