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Tourism growth goes on. . .




                                       SARS
                                          &
  ...
Center for
Center for Sustainable Destinations
         Sustainable Destinations
From eco- to geo-                              tourism pays to
                                               protect … no...
70%                40 %




                   27M




             Center for
      Sustainable Destinations
SEGMENT SIZE
Percent of the 13.6 million
U.S. adults who traveled
                                                        ...
DESTINATION TOURISM STYLES
DIFFER IN RELATION TO PLACE




    Touring    R&R     Entertainment




                      ...
DESTINATION STYLE DRIFT . . .

if development unchecked, unguided




  Tourin                             Entertain
  g  ...
Center for
Sustainable Destinations
Center for
Sustainable Destinations
Center for
Sustainable Destinations
Center for
Sustainable Destinations
ourism Principle 1
rity of place
in and enhance geographical character




                                               ...
ourism Principle 2
tional Codes
to global code of ethics




                                  Center for
                ...
Geotourism Principle 3

Market Selectivity
Encourage stewardship in tourism growth




                                   ...
Geotourism Principle 4


Market Diversity
Full range of food and lodging




                                        Cente...
Geotourism Principle 5
 Tourism Satisfaction
 Personal experience creates a migrating story

                             ...
Geotourism Principle 5



                         • Tourist Satisfaction
                         Personal experience
   ...
Geotourism Principle
6
Community involvement
Base tourism on community assets




                                        ...
Geotourism Principle 6




• Community involvement Base tourism on
                                       Center for
commu...
Geotourism Principle 7
Community benefit
Encourage small business strategies and upward
employment mobility




          ...
Geotourism Principle 7




Encourage stewardship in tourism growth
                                         Center for
   ...
Geotourism Principle 8




Promote destination appeal
Protect natural habitats, heritage sites,
aesthetics, culture; avoid...
Geotourism Principle 8
• Sustain heritage sites
and local culture




                                  Center for
       ...
Geotourism Principle 8
                         Sustain heritage sites and local culture




                             ...
Geotourism Principle 9
Land use:
Avoid sprawling, excessive development; contain high-
density in clusters; provide afford...
Geotourism Principle 10
Conservation of resources
Promote environmental management plans for
energy, pollution, lighting, ...
Geotourism Principle
10




• Conservation of resources
Promote environmental management plans
for energy, pollution, ligh...
Geotourism Principle 11




Planning
Balance short-term economic needs against
long-term enhancement of geographical chara...
urism Principle 12
ive interpretation: Engage both visitors
ts in learning about the place




                           ...
Geotourism Principle 12




     • Interactive interpretation
      Engage both visitors & hosts in local learning
       ...
Tourism interests               Residents
(differentiation)              (pride and
                                 benef...
The Circle
Broken                Leakage; irresponsible
                      business practices



        Place-based
  ...
Geotouris
m Virtuous
Circle



      Place-based
      tourism                   Community
                               ...
How
Challenges

1. Overuse = abuse

2. Negative perception
3. Economic challenges




                                Cent...
With geotourism
Get on the Map!
                   1. Spread visitors out
                  2. Positive curiosity

       ...
Challenges
1. “looking out”

2. Regional competing

3. Struggling economy




                               Center for
  ...
Hardwick. VT   With geotourism
               1. ‘Look in’ to Value

               2. Co-op marketing

               3. ...
Embassy Suites, South Lake Tahoe
Increase Appeal, Save Money, Benefit community and
watershed
 •$200,000 investment
 •ROI ...
Honduras




         First country to make
geotourism its national tourism
                     strategy.
               ...
Norway


Geotourism Charter
signed 31 Aug 2005




                     Center for
              Sustainable Destinations
Romania
Geotourism
Charter
signed 27
Sept. 2005




                    Center for
             Sustainable Destinations
World Wilderness
Congress

Geotourism Charter
endorsed Oct. 2005




                            Center for
              ...
Cook Islands




Geotourism Charter
signed August 2006                   Center for
                              Sustaina...
A project in practice:
Sonoran Desert region




                                     Center for
                    Cente...
Arizona, U.S.A.
     and Sonora, Mexico




Geotourism Charter
  signed Dec. 2005




                     Center for
    ...
Waterton-Glacier
International Peace Park,
Canada-USA
World Heritage destination
Trans-border
Geotourism Stewardship Counc...
Norway’s Queen Sonja at final signing of the
Norwegian Geotourism Charter at NGS




                                     ...
Tourism offices
pick up the theme




                           Center for
                    Sustainable Destinations
A Geotourism Strategy

•   Identify
•   Sustain
•   Develop
•   Market



                          Center for
           ...
Identify
Geotourism Assets




                           Center for
                    Sustainable Destinations
Develop
Geotourism
on character & community




                                  Center for
                           Su...
Promote
 The geotourism story
 Enhance sense of place
    •Stewardship
    • private enterprise
    • conservation / prese...
Sustain
  Protect the tourism product
           The place !




                                   Center for
           ...
Center for
Sustainable Destinations
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Geotourism explained Slide 1 Geotourism explained Slide 2 Geotourism explained Slide 3 Geotourism explained Slide 4 Geotourism explained Slide 5 Geotourism explained Slide 6 Geotourism explained Slide 7 Geotourism explained Slide 8 Geotourism explained Slide 9 Geotourism explained Slide 10 Geotourism explained Slide 11 Geotourism explained Slide 12 Geotourism explained Slide 13 Geotourism explained Slide 14 Geotourism explained Slide 15 Geotourism explained Slide 16 Geotourism explained Slide 17 Geotourism explained Slide 18 Geotourism explained Slide 19 Geotourism explained Slide 20 Geotourism explained Slide 21 Geotourism explained Slide 22 Geotourism explained Slide 23 Geotourism explained Slide 24 Geotourism explained Slide 25 Geotourism explained Slide 26 Geotourism explained Slide 27 Geotourism explained Slide 28 Geotourism explained Slide 29 Geotourism explained Slide 30 Geotourism explained Slide 31 Geotourism explained Slide 32 Geotourism explained Slide 33 Geotourism explained Slide 34 Geotourism explained Slide 35 Geotourism explained Slide 36 Geotourism explained Slide 37 Geotourism explained Slide 38 Geotourism explained Slide 39 Geotourism explained Slide 40 Geotourism explained Slide 41 Geotourism explained Slide 42 Geotourism explained Slide 43 Geotourism explained Slide 44 Geotourism explained Slide 45 Geotourism explained Slide 46 Geotourism explained Slide 47 Geotourism explained Slide 48 Geotourism explained Slide 49 Geotourism explained Slide 50 Geotourism explained Slide 51 Geotourism explained Slide 52 Geotourism explained Slide 53 Geotourism explained Slide 54
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Geotourism explained

When National Geographic interviewed 100M travelers, 70% reported they felt "being connected to the earth was critical to our survival"
I began to wonder - So, what are they other 30% drinking and breathing? where do they think water and oxygen come from?!!!!!!.

40% would "do more if they knew what to do", and 28M travelers said they would "spend more money to experience places and sites they knew were being protected".

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Geotourism explained

  1. 1. Tourism growth goes on. . . SARS & IraqW Gulf Bubble ar War bursts Center for Sustainable Destinations
  2. 2. Center for Center for Sustainable Destinations Sustainable Destinations
  3. 3. From eco- to geo- tourism pays to protect … not destroy Sightseeing Cultural tourism Local ECOTOURISM: cuisine nature Heritage tourism Agri- tourism Indigenous tourism Center for Sustainable Destinations
  4. 4. 70% 40 % 27M Center for Sustainable Destinations
  5. 5. SEGMENT SIZE Percent of the 13.6 million U.S. adults who traveled Urban internationally Sophisticates 3+ times in the past 3 years Geo-Savvys 21% Good Citizens 17% Traditionals 6% Self-Indulgents 14 % Wishful Outdoor Sportsmen Apathetics Thinkers 3% 6% Center for Sustainable Destinations
  6. 6. DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE Touring R&R Entertainment Center for Sustainable Destinations
  7. 7. DESTINATION STYLE DRIFT . . . if development unchecked, unguided Tourin Entertain g R &R - ment Unspoiled SPOILED ? destination Center for Sustainable Destinations
  8. 8. Center for Sustainable Destinations
  9. 9. Center for Sustainable Destinations
  10. 10. Center for Sustainable Destinations
  11. 11. Center for Sustainable Destinations
  12. 12. ourism Principle 1 rity of place in and enhance geographical character Center for Sustainable Destinations
  13. 13. ourism Principle 2 tional Codes to global code of ethics Center for Sustainable Destinations
  14. 14. Geotourism Principle 3 Market Selectivity Encourage stewardship in tourism growth Center for Sustainable Destinations
  15. 15. Geotourism Principle 4 Market Diversity Full range of food and lodging Center for Sustainable Destinations
  16. 16. Geotourism Principle 5 Tourism Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
  17. 17. Geotourism Principle 5 • Tourist Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
  18. 18. Geotourism Principle 6 Community involvement Base tourism on community assets Center for Sustainable Destinations
  19. 19. Geotourism Principle 6 • Community involvement Base tourism on Center for community assets Sustainable Destinations
  20. 20. Geotourism Principle 7 Community benefit Encourage small business strategies and upward employment mobility Center for Sustainable Destinations
  21. 21. Geotourism Principle 7 Encourage stewardship in tourism growth Center for Sustainable Destinations
  22. 22. Geotourism Principle 8 Promote destination appeal Protect natural habitats, heritage sites, aesthetics, culture; avoid overcrowding Center for Sustainable Destinations
  23. 23. Geotourism Principle 8 • Sustain heritage sites and local culture Center for Sustainable Destinations
  24. 24. Geotourism Principle 8 Sustain heritage sites and local culture Center for Sustainable Destinations
  25. 25. Geotourism Principle 9 Land use: Avoid sprawling, excessive development; contain high- density in clusters; provide affordable housing Center for Sustainable Destinations
  26. 26. Geotourism Principle 10 Conservation of resources Promote environmental management plans for energy, pollution, lighting, etc. Center for Sustainable Destinations
  27. 27. Geotourism Principle 10 • Conservation of resources Promote environmental management plans for energy, pollution, lighting, etc. Center for Sustainable Destinations
  28. 28. Geotourism Principle 11 Planning Balance short-term economic needs against long-term enhancement of geographical character Center for Sustainable Destinations
  29. 29. urism Principle 12 ive interpretation: Engage both visitors ts in learning about the place Center for Sustainable Destinations
  30. 30. Geotourism Principle 12 • Interactive interpretation Engage both visitors & hosts in local learning Center for Sustainable Destinations
  31. 31. Tourism interests Residents (differentiation) (pride and benefits) THE PLACE Tourists Politicians (enthusiasm) (the usual) Center for Sustainable Destinations
  32. 32. The Circle Broken Leakage; irresponsible business practices Place-based tourism Community benefit Benefits too Obstacles selective, to or not Motive to apparent protection protect Center for Sustainable Destinations
  33. 33. Geotouris m Virtuous Circle Place-based tourism Community benefit Motive to protect Center for Sustainable Destinations
  34. 34. How Challenges 1. Overuse = abuse 2. Negative perception 3. Economic challenges Center for Sustainable Destinations
  35. 35. With geotourism Get on the Map! 1. Spread visitors out 2. Positive curiosity 3. 90 of 100 business increased $$$ Center for Sustainable Destinations
  36. 36. Challenges 1. “looking out” 2. Regional competing 3. Struggling economy Center for Sustainable Destinations
  37. 37. Hardwick. VT With geotourism 1. ‘Look in’ to Value 2. Co-op marketing 3. Expanded Profit Center for Sustainable Destinations
  38. 38. Embassy Suites, South Lake Tahoe Increase Appeal, Save Money, Benefit community and watershed •$200,000 investment •ROI = 7 months •$350,000 operational savings year 1 •LED’s, ozone laundry, energy monitoring > energy 30% fuel 50% •Compost + recycle > $5,200 month •Increase shoulder season occupancy •$100K piece of business from ‘compostable straw’ Center for Sustainable Destinations
  39. 39. Honduras First country to make geotourism its national tourism strategy. Center for Geotourism Charter signed Sustainable Destinations
  40. 40. Norway Geotourism Charter signed 31 Aug 2005 Center for Sustainable Destinations
  41. 41. Romania Geotourism Charter signed 27 Sept. 2005 Center for Sustainable Destinations
  42. 42. World Wilderness Congress Geotourism Charter endorsed Oct. 2005 Center for Sustainable Destinations
  43. 43. Cook Islands Geotourism Charter signed August 2006 Center for Sustainable Destinations
  44. 44. A project in practice: Sonoran Desert region Center for Center for Sustainable Destinations Sustainable Destinations
  45. 45. Arizona, U.S.A. and Sonora, Mexico Geotourism Charter signed Dec. 2005 Center for Sustainable Destinations
  46. 46. Waterton-Glacier International Peace Park, Canada-USA World Heritage destination Trans-border Geotourism Stewardship Council and MapGuide project Center for Sustainable Destinations
  47. 47. Norway’s Queen Sonja at final signing of the Norwegian Geotourism Charter at NGS Center for Sustainable Destinations
  48. 48. Tourism offices pick up the theme Center for Sustainable Destinations
  49. 49. A Geotourism Strategy • Identify • Sustain • Develop • Market Center for Sustainable Destinations
  50. 50. Identify Geotourism Assets Center for Sustainable Destinations
  51. 51. Develop Geotourism on character & community Center for Sustainable Destinations
  52. 52. Promote The geotourism story Enhance sense of place •Stewardship • private enterprise • conservation / preservation • civic participation Center for Sustainable Destinations
  53. 53. Sustain Protect the tourism product The place ! Center for Sustainable Destinations
  54. 54. Center for Sustainable Destinations

When National Geographic interviewed 100M travelers, 70% reported they felt "being connected to the earth was critical to our survival" I began to wonder - So, what are they other 30% drinking and breathing? where do they think water and oxygen come from?!!!!!!. 40% would "do more if they knew what to do", and 28M travelers said they would "spend more money to experience places and sites they knew were being protected".

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