Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tourism growth goes on. . .                                       SARS                                          &         ...
Center forCenter for Sustainable Destinations         Sustainable Destinations
From eco- to geo-                              tourism pays to                                               protect … not...
70%                40 %                   27M             Center for      Sustainable Destinations
SEGMENT SIZEPercent of the 13.6 millionU.S. adults who traveled                                                         Ur...
DESTINATION TOURISM STYLESDIFFER IN RELATION TO PLACE    Touring    R&R     Entertainment                                 ...
DESTINATION STYLE DRIFT . . .if development unchecked, unguided  Tourin                             Entertain  g          ...
Center forSustainable Destinations
Center forSustainable Destinations
Center forSustainable Destinations
Center forSustainable Destinations
ourism Principle 1rity of placein and enhance geographical character                                               Center ...
ourism Principle 2tional Codesto global code of ethics                                  Center for                        ...
Geotourism Principle 3Market SelectivityEncourage stewardship in tourism growth                                           ...
Geotourism Principle 4Market DiversityFull range of food and lodging                                        Center for    ...
Geotourism Principle 5 Tourism Satisfaction Personal experience creates a migrating story                                 ...
Geotourism Principle 5                         • Tourist Satisfaction                         Personal experience         ...
Geotourism Principle6Community involvementBase tourism on community assets                                          Center...
Geotourism Principle 6• Community involvement Base tourism on                                       Center forcommunity as...
Geotourism Principle 7Community benefitEncourage small business strategies and upwardemployment mobility                  ...
Geotourism Principle 7Encourage stewardship in tourism growth                                         Center for          ...
Geotourism Principle 8Promote destination appealProtect natural habitats, heritage sites,aesthetics, culture; avoid overcr...
Geotourism Principle 8• Sustain heritage sitesand local culture                                  Center for               ...
Geotourism Principle 8                         Sustain heritage sites and local culture                                   ...
Geotourism Principle 9Land use:Avoid sprawling, excessive development; contain high-density in clusters; provide affordabl...
Geotourism Principle 10Conservation of resourcesPromote environmental management plans forenergy, pollution, lighting, etc...
Geotourism Principle10• Conservation of resourcesPromote environmental management plansfor energy, pollution, lighting, et...
Geotourism Principle 11PlanningBalance short-term economic needs againstlong-term enhancement of geographical character   ...
urism Principle 12ive interpretation: Engage both visitorsts in learning about the place                                  ...
Geotourism Principle 12     • Interactive interpretation      Engage both visitors & hosts in local learning              ...
Tourism interests               Residents(differentiation)              (pride and                                 benefit...
The CircleBroken                Leakage; irresponsible                      business practices        Place-based        t...
Geotourism VirtuousCircle      Place-based      tourism                   Community                                benefit...
HowChallenges1. Overuse = abuse2. Negative perception3. Economic challenges                                Center for     ...
With geotourismGet on the Map!                   1. Spread visitors out                  2. Positive curiosity            ...
Challenges1. “looking out”2. Regional competing3. Struggling economy                               Center for             ...
Hardwick. VT   With geotourism               1. ‘Look in’ to Value               2. Co-op marketing               3. Expan...
Embassy Suites, South Lake TahoeIncrease Appeal, Save Money, Benefit community andwatershed •$200,000 investment •ROI = 7 ...
Honduras         First country to makegeotourism its national tourism                     strategy.                       ...
NorwayGeotourism Chartersigned 31 Aug 2005                     Center for              Sustainable Destinations
RomaniaGeotourismChartersigned 27Sept. 2005                    Center for             Sustainable Destinations
World WildernessCongressGeotourism Charterendorsed Oct. 2005                            Center for                     Sus...
Cook IslandsGeotourism Chartersigned August 2006                   Center for                              Sustainable Des...
A project in practice:Sonoran Desert region                                     Center for                    Center for S...
Arizona, U.S.A.     and Sonora, MexicoGeotourism Charter  signed Dec. 2005                     Center for              Sus...
Waterton-GlacierInternational Peace Park,Canada-USAWorld Heritage destinationTrans-borderGeotourism Stewardship Counciland...
Norway’s Queen Sonja at final signing of theNorwegian Geotourism Charter at NGS                                           ...
Tourism officespick up the theme                           Center for                    Sustainable Destinations
A Geotourism Strategy•   Identify•   Sustain•   Develop•   Market                          Center for                   Su...
IdentifyGeotourism Assets                           Center for                    Sustainable Destinations
DevelopGeotourismon character & community                                  Center for                           Sustainabl...
Promote The geotourism story Enhance sense of place    •Stewardship    • private enterprise    • conservation / preservati...
Sustain  Protect the tourism product           The place !                                   Center for                   ...
Center forSustainable Destinations
Upcoming SlideShare
Loading in …5
×

Geotourism explained

940 views

Published on

When National Geographic interviewed 100M travelers, 70% reported they felt "being connected to the earth was critical to our survival"
I began to wonder - So, what are they other 30% drinking and breathing? where do they think water and oxygen come from?!!!!!!.

40% would "do more if they knew what to do", and 28M travelers said they would "spend more money to experience places and sites they knew were being protected".

Published in: Education
  • Be the first to comment

  • Be the first to like this

Geotourism explained

  1. 1. Tourism growth goes on. . . SARS & IraqW Gulf Bubble ar War bursts Center for Sustainable Destinations
  2. 2. Center forCenter for Sustainable Destinations Sustainable Destinations
  3. 3. From eco- to geo- tourism pays to protect … not destroy Sightseeing Cultural tourism Local ECOTOURISM: cuisine nature Heritage tourism Agri- tourism Indigenous tourism Center for Sustainable Destinations
  4. 4. 70% 40 % 27M Center for Sustainable Destinations
  5. 5. SEGMENT SIZEPercent of the 13.6 millionU.S. adults who traveled Urbaninternationally Sophisticates3+ times in thepast 3 years Geo-Savvys 21% Good Citizens 17% Traditionals 6% Self-Indulgents 14 % Wishful Outdoor Sportsmen Apathetics Thinkers 3% 6% Center for Sustainable Destinations
  6. 6. DESTINATION TOURISM STYLESDIFFER IN RELATION TO PLACE Touring R&R Entertainment Center for Sustainable Destinations
  7. 7. DESTINATION STYLE DRIFT . . .if development unchecked, unguided Tourin Entertain g R &R - ment Unspoiled SPOILED ? destination Center for Sustainable Destinations
  8. 8. Center forSustainable Destinations
  9. 9. Center forSustainable Destinations
  10. 10. Center forSustainable Destinations
  11. 11. Center forSustainable Destinations
  12. 12. ourism Principle 1rity of placein and enhance geographical character Center for Sustainable Destinations
  13. 13. ourism Principle 2tional Codesto global code of ethics Center for Sustainable Destinations
  14. 14. Geotourism Principle 3Market SelectivityEncourage stewardship in tourism growth Center for Sustainable Destinations
  15. 15. Geotourism Principle 4Market DiversityFull range of food and lodging Center for Sustainable Destinations
  16. 16. Geotourism Principle 5 Tourism Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
  17. 17. Geotourism Principle 5 • Tourist Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
  18. 18. Geotourism Principle6Community involvementBase tourism on community assets Center for Sustainable Destinations
  19. 19. Geotourism Principle 6• Community involvement Base tourism on Center forcommunity assets Sustainable Destinations
  20. 20. Geotourism Principle 7Community benefitEncourage small business strategies and upwardemployment mobility Center for Sustainable Destinations
  21. 21. Geotourism Principle 7Encourage stewardship in tourism growth Center for Sustainable Destinations
  22. 22. Geotourism Principle 8Promote destination appealProtect natural habitats, heritage sites,aesthetics, culture; avoid overcrowding Center for Sustainable Destinations
  23. 23. Geotourism Principle 8• Sustain heritage sitesand local culture Center for Sustainable Destinations
  24. 24. Geotourism Principle 8 Sustain heritage sites and local culture Center for Sustainable Destinations
  25. 25. Geotourism Principle 9Land use:Avoid sprawling, excessive development; contain high-density in clusters; provide affordable housing Center for Sustainable Destinations
  26. 26. Geotourism Principle 10Conservation of resourcesPromote environmental management plans forenergy, pollution, lighting, etc. Center for Sustainable Destinations
  27. 27. Geotourism Principle10• Conservation of resourcesPromote environmental management plansfor energy, pollution, lighting, etc. Center for Sustainable Destinations
  28. 28. Geotourism Principle 11PlanningBalance short-term economic needs againstlong-term enhancement of geographical character Center for Sustainable Destinations
  29. 29. urism Principle 12ive interpretation: Engage both visitorsts in learning about the place Center for Sustainable Destinations
  30. 30. Geotourism Principle 12 • Interactive interpretation Engage both visitors & hosts in local learning Center for Sustainable Destinations
  31. 31. Tourism interests Residents(differentiation) (pride and benefits) THE PLACE Tourists Politicians (enthusiasm) (the usual) Center for Sustainable Destinations
  32. 32. The CircleBroken Leakage; irresponsible business practices Place-based tourism Community benefit Benefits too Obstacles selective, to or not Motive to apparent protection protect Center for Sustainable Destinations
  33. 33. Geotourism VirtuousCircle Place-based tourism Community benefit Motive to protect Center for Sustainable Destinations
  34. 34. HowChallenges1. Overuse = abuse2. Negative perception3. Economic challenges Center for Sustainable Destinations
  35. 35. With geotourismGet on the Map! 1. Spread visitors out 2. Positive curiosity 3. 90 of 100 business increased $$$ Center for Sustainable Destinations
  36. 36. Challenges1. “looking out”2. Regional competing3. Struggling economy Center for Sustainable Destinations
  37. 37. Hardwick. VT With geotourism 1. ‘Look in’ to Value 2. Co-op marketing 3. Expanded Profit Center for Sustainable Destinations
  38. 38. Embassy Suites, South Lake TahoeIncrease Appeal, Save Money, Benefit community andwatershed •$200,000 investment •ROI = 7 months •$350,000 operational savings year 1 •LED’s, ozone laundry, energy monitoring > energy 30% fuel 50% •Compost + recycle > $5,200 month •Increase shoulder season occupancy •$100K piece of business from ‘compostable straw’ Center for Sustainable Destinations
  39. 39. Honduras First country to makegeotourism its national tourism strategy. Center for Geotourism Charter signed Sustainable Destinations
  40. 40. NorwayGeotourism Chartersigned 31 Aug 2005 Center for Sustainable Destinations
  41. 41. RomaniaGeotourismChartersigned 27Sept. 2005 Center for Sustainable Destinations
  42. 42. World WildernessCongressGeotourism Charterendorsed Oct. 2005 Center for Sustainable Destinations
  43. 43. Cook IslandsGeotourism Chartersigned August 2006 Center for Sustainable Destinations
  44. 44. A project in practice:Sonoran Desert region Center for Center for Sustainable Destinations Sustainable Destinations
  45. 45. Arizona, U.S.A. and Sonora, MexicoGeotourism Charter signed Dec. 2005 Center for Sustainable Destinations
  46. 46. Waterton-GlacierInternational Peace Park,Canada-USAWorld Heritage destinationTrans-borderGeotourism Stewardship Counciland MapGuide project Center for Sustainable Destinations
  47. 47. Norway’s Queen Sonja at final signing of theNorwegian Geotourism Charter at NGS Center for Sustainable Destinations
  48. 48. Tourism officespick up the theme Center for Sustainable Destinations
  49. 49. A Geotourism Strategy• Identify• Sustain• Develop• Market Center for Sustainable Destinations
  50. 50. IdentifyGeotourism Assets Center for Sustainable Destinations
  51. 51. DevelopGeotourismon character & community Center for Sustainable Destinations
  52. 52. Promote The geotourism story Enhance sense of place •Stewardship • private enterprise • conservation / preservation • civic participation Center for Sustainable Destinations
  53. 53. Sustain Protect the tourism product The place ! Center for Sustainable Destinations
  54. 54. Center forSustainable Destinations

×