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Photo by 12th St David - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59816...
The Obligatory About Me Slide
• Founded a successful start-up - Family Matters
Productions, a nationally-syndicated radio
...
Photo by symphony of love - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/85608594@N00 Cre...
@CLE_Mom
{traditional}
@CLE_Mom
{MEDI
{digital}
@CLE_Mom
@CLE_Mom
Audience and Content
Audience & Content
@CLE_Mom
@CLE_Mom
@CLE_Mom
LESSON LEARNED
@CLE_Mom
17:05 MINUTES
PLAYING TIME
@CLE_Mom
LESSON LEARNED
…Or Take a Leap
Family Matters Radio
Real Friends
Talk about
The Real World of
Parenting
@CLE_Mom
Family Matters Radio
@CLE_Mom
Start-Ups: Talk Radio Networks
@CLE_Mom
Gloria Steinem
Family Matters Caroline and Jacquie
@CLE_Mom
@CLE_Mom
Be Nimble When Challenges Arise
@CLE_Mom
LESSON LEARNED
@CLE_Mom
@CLE_Mom
@CLE_Mom
Disruption
@CLE_Mom
Move On To Grow
@CLE_Mom
LESSON LEARNED
MomslikeMe Launches
@CLE_Mom
Online Communities are The Future
@CLE_Mom
In 2008
Content gave
its crown to
Audience
The Proof is in the
Pie charts
@CLE_Mom
“Turn Your Audience into Cash Flow”
@CLE_Mom
Disruption
@CLE_Mom
A Network is Your Best Advantage
LESSON LEARNED
Today…Advance Digital / Northeast Ohio Media Group
 Nationwide presence with
local scale
 8th largest digital news
prope...
Advance Publications
@CLE_Mom
Advance.net, oversees the
Internet vision and strategy for
affiliates of Advance
Publication...
Vogue editor Anna Wintour and I
work for the same company
@CLE_Mom
Leveraging Audience Data
Advance Digital has a distinct advantage within the marketplace: the ability to publish and contr...
CUSTOM ATTRIBUTION MODEL
34
Search Engine Optimization
• Website Structure
• Content Creation
• Content Publishing
• Activ...
What does the future hold?
@CLE_Mom
Will Social Media Survive?
@CLE_Mom
Audience and Content
Audience & Content
@CLE_Mom
Thank you! Please Connect With Me
https://about.me/JacquieChakirelis
Slide Share Link:
@CLE_Mom
Upcoming SlideShare
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Traditional to New Media: A 30 year Journey

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A thirty year media career that transition from traditional to digital and lessons learned along the way.

Published in: Career
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Traditional to New Media: A 30 year Journey

  1. 1. Photo by 12th St David - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59816658@N00 Created with Haiku Deck @CLE_Mom
  2. 2. The Obligatory About Me Slide • Founded a successful start-up - Family Matters Productions, a nationally-syndicated radio program, podcast, and blog • Collaborated on the roll out of the national social network MomsLikeMe.com and on WKYC TV-3 • Currently the Senior Digital Marketing Consultant with Advance Digital / Northeast Ohio Media Group with Travel, Entertainment and National teams • Honored with five Society of Professional Journalist awards for her work on women’s and children’s health issues and two Addy awards for a non-profit awareness campaigns. @CLE_Mom
  3. 3. Photo by symphony of love - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/85608594@N00 Created with Haiku Deck Every Step Moves You Forward and is an Opportunity to Learn @CLE_Mom
  4. 4. @CLE_Mom {traditional}
  5. 5. @CLE_Mom {MEDI {digital}
  6. 6. @CLE_Mom
  7. 7. @CLE_Mom
  8. 8. Audience and Content Audience & Content @CLE_Mom
  9. 9. @CLE_Mom
  10. 10. @CLE_Mom LESSON LEARNED
  11. 11. @CLE_Mom 17:05 MINUTES PLAYING TIME
  12. 12. @CLE_Mom LESSON LEARNED …Or Take a Leap
  13. 13. Family Matters Radio Real Friends Talk about The Real World of Parenting @CLE_Mom
  14. 14. Family Matters Radio @CLE_Mom
  15. 15. Start-Ups: Talk Radio Networks @CLE_Mom
  16. 16. Gloria Steinem Family Matters Caroline and Jacquie @CLE_Mom
  17. 17. @CLE_Mom
  18. 18. Be Nimble When Challenges Arise @CLE_Mom LESSON LEARNED
  19. 19. @CLE_Mom
  20. 20. @CLE_Mom
  21. 21. @CLE_Mom
  22. 22. Disruption @CLE_Mom
  23. 23. Move On To Grow @CLE_Mom LESSON LEARNED
  24. 24. MomslikeMe Launches @CLE_Mom
  25. 25. Online Communities are The Future @CLE_Mom
  26. 26. In 2008 Content gave its crown to Audience The Proof is in the Pie charts @CLE_Mom
  27. 27. “Turn Your Audience into Cash Flow” @CLE_Mom
  28. 28. Disruption @CLE_Mom
  29. 29. A Network is Your Best Advantage LESSON LEARNED
  30. 30. Today…Advance Digital / Northeast Ohio Media Group  Nationwide presence with local scale  8th largest digital news property in the nation  Ability to reach 98% of the digital audience in the US through our audience targeting platform
  31. 31. Advance Publications @CLE_Mom Advance.net, oversees the Internet vision and strategy for affiliates of Advance Publications, Inc., including Condé Nast Digital and Advance Digital
  32. 32. Vogue editor Anna Wintour and I work for the same company @CLE_Mom
  33. 33. Leveraging Audience Data Advance Digital has a distinct advantage within the marketplace: the ability to publish and control content. Every story that is published by an Advance Digital property contains a content tag, which collects valuable 1st party data around user interaction, intention, and history. Withthis information, Advance Digital is able to assign real-time intent and characteristics to individual cookie pools that are categorized into audiences. Once the 1st party cookies are pooled, the data is then merged with 2nd party data (obtained by direct relationships with other publishers) and 3rd party data (obtained through purchase agreements) into a Data Management Platform (DMP). This process allows Advance Digital to further expand these segments into scalable, enriched data that can be personalized and segmented based on needs. @CLE_Mom
  34. 34. CUSTOM ATTRIBUTION MODEL 34 Search Engine Optimization • Website Structure • Content Creation • Content Publishing • Active Syndication • Ecommerce • Future Proofing Search Engine Marketing • Branded Keywords • Product Listing Ads • Brand/Broad Term • Co-op Keyword Groups • Keyword Remessaging Audience Building • Intention Modeling • Custom Look-alike • Demo/ Psychographic Diagnostics Audience Targeting • Behavioral Targeting (1st/3rd Party Data • CRM Data Import • Programmatic High Impact Display Competitive Conquesting • Mobile & Brand Targeting Location / Brand Strategy • Regulation Audit • Creative Build • Local Strategy Meetings Re-Messaging • Direct Influence • Platform Agnostic • Dynamic Feed Driven • Social Re-Marketing • Intention Based Creative Strategies (Dishwasher – Refrigeration – Laundry – Cooking) • Dynamic Creative Remessaging Reporting / Optimization • Analytic Engagement + Direct Conversions • Viewability and Interactivity • View-Through Metrics + Click-Through-Rate • Client Dashboards • Non- Liner Attribution Look-alike Audience Development • Intention Based Creative Strategies • CRM and Site Data + 1st and 3rd Party Cookies
  35. 35. What does the future hold? @CLE_Mom
  36. 36. Will Social Media Survive? @CLE_Mom
  37. 37. Audience and Content Audience & Content @CLE_Mom
  38. 38. Thank you! Please Connect With Me https://about.me/JacquieChakirelis Slide Share Link: @CLE_Mom

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