FCEDC Annual Report 2011


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FCEDC Annual Report 2011

  1. 1. Improving the economic well-being of the residents and businesses of Fond du Lac County.2011 Annual Report
  2. 2. About FCEDCOur Mission: To improve the economic well-being of the businesses, communities, and residents of the county. Our vision for Fond du Lac County • Strong, stable, diversified economy; • Competitive, dynamic workforce; • Comprehensive and proactive infrastructure; • Environmentally conscious development; • Flexible, prepared community partnerships; • Above-average economic well-being of citizens and businesses; and • Regional cooperation. Our customers The direct customers of FCEDC services include the existing businesses of Fond du Lac County, entrepreneurs, prospective businesses and those who serve them as well as local governments and economic development organizations. Our ultimate customers are the citizens and communities of Fond du Lac County. Our standardsFCEDC is the only accredited economic development organization (AEDO) in the State of Wisconsin and is one of only about 30 such accredited organizations nationally. Entities that become accredited are recognized as organizations of excellence in the field of economic development. During the AEDO process, organizations receive critical evaluation and peer mentoring by certified professionals concerning internal and external operations. AEDO status signifies a distinguished achievement for an economic development organization. Note about this report design: The 2011 Annual Report has common features of FCEDC’s newly designed website at www.fcedc.com. Read our new blog on trends and updates relative to Fond du Lac County. Click our property search database to find your business site or to run a demographic report. Request space in our business accelerator, The Center, or easily schedule an appointment with one of our business strategists. Our new site is better organized for our users. If you have any comments or questions, please send them to jacqui@fcedc.com. Cover photos provided by: Cost of printing kindly provided, in part, by: Sirna Productions EP-Direct, www.ep-directprinting.com
  3. 3. State of the Organization 2011 was a year of innovative services, heartfelt goodbyes and transition. In February FCEDC opened a business The FCEDC team was recognized for its efforts and accelerator, The Center for Enterprise drive for excellence and innovation when the Development (The Center). With its International Economic Development Council (IEDC) high-end technology, research named FCEDC a high-performing economic capabilities, and creative and development organization. Specifically, FCEDC’s comfortable spaces, The Center is ideal program which ties per capita income and earnings per for the entrepreneur who wants to worker to those businesses who use a local revolving expand an innovative idea, loan fund was recognized. Our highly effective board“This upward trend in the hold brainstorming and and committees were also noted by IEDC. On the stateuse of our client consultative training sessions, or level, FCEDC received the gold winner award in theand research services was conduct meetings in a Best Economic Development Agency category atgreat news and may be professional environment. Corporate Report Wisconsin’s 7th annual Best ofattributed to a recovering The Center remains the Wisconsin Business Awards in June.economy and a result of only such facility createdincreased marketing effortsof our services.” and operated by an The number of clients served in 2011 increased 7% economic development from 2010. This upward trend in the use of our client -John Valek organization in Wisconsin. consultative and research services was great news and 2011 FCEDC Chair, may be attributed to a recovering economy and a result Board of Directors To create a diverse yet of increased marketing efforts of our services. balanced industry mix in Fond du Lac County, After nearly seven years, FCEDC president BrendaFCEDC released an in-depth industry and gap Hicks-Sorensen, CEcD accepted a position as viceanalysis on targeted industries. The project became a president of economic and community developmentcase study for other economic development with Wisconsin Economic Development Corporationorganizations in the state as well as nationally. To (WEDC). During her tenure, she helped make FCEDC afurther showcase the industries, FCEDC produced high-performing economic development organization.videos for the seven targeted industries. The videos FCEDC staff and Board of Directors thanks Brenda forfeatured 21 innovative businesses in Fond du Lac her dedication, knowledge and vision that helped toCounty and were introduced at FCEDC’s 22nd make the organization successful.Annual Evening in March. The videos were prominentlyfeatured in FCEDC’s attraction marketing campaign, FCEDC also transitioned planning cycles. FCEDCInnovation at Work. completed its final year of a five-year Strategic Plan (2007-2011). To continue its drive for excellence, a newReaching out to businesses to help take them to the three-year Strategic Plan for 2012-2014 was drafted.next level was the focus of an award-winning nine- FCEDC shortened the time frame due to the speed andmonth campaign, It’s growing season. Over 300 complexity of the business climate. Survey results frombusinesses received direct mail packages and e-blasts over 600 clients, community partners and investorspromoting FCEDC’s business intelligence services and were used as a catalyst for our future goals.providing tips on how to grow their companies. Timeand resources are limited for some small businesses, The FCEDC team embraced the challenges ofmaking it difficult to access information on new transitions and continued to deliver first-rate services tomarkets, industry trends or competitors. FCEDC offers clients and our communities. We want to thank all ourcustomized market research with consulting aimed at valued investors who believe in the organization’shelping companies pursue growth with confidence. mission of improving the economic well-being of Fond du Lac County and who strongly support our services.In fall, FCEDC launched a local edition of a free, The organization will continue to strive for excellencepowerful online database to search commercial and we look forward to implementing the newproperties. Locate Here, connects our communities strategic plan with our new president.and commercial real estate brokers with companiestrying to identify the best location to start-up, expand, Sincerely,or relocate in Fond du Lac County. This propertydatabase delivers economic development services andbusiness intelligence in real-time, an essential tool intoday’s information economy. Please read more aboutLocate Here on page 13 of this report. John Valek, RB Royal Industries, 2011 FCEDC Chair, Board of Directors 2
  4. 4. 2011 Board of Directors The International Economic Development Council highlights the effectiveness of our board of directors. John Valek, RB Royal Industries, Chair Bob Poch, Keller, Inc., Vice Chair *Sandy Breth, Treasurer Joan Karsten, Century 21 of Ripon, Secretary *Russ Kamphuis, Bank of Oakfield, Past Chair Zak Bloom, Waupun Utilities Gary Boyke, Vir-Clar Farms Allen Buechel, Fond du Lac County Todd Diedrich, Capelle Bros. & Diedrich, Inc. Martin F. Farrell, Ph.D., Ripon College/County Board of Supervisors *Jim Flood, Holiday Chrysler Dodge Jeep JoAnn Hall, Moraine Park Technical College Tom Herre, City of Fond du Lac Steve Holz, National Exchange Bank & Trust *Richard Kleinfeldt, Giddings & Lewis, retired Kathy Leifer, Alliant Energy Joseph R. Reitemeier, C.C.E., Fond du Lac Area Association of Commerce *Terry Schleif, Hometown Bank Mike Shedivy, Mercury Marine Daniel Vande Zande, Vande Zande & Kaufman, LLP Mike Wisnefske, West Bend Machine Works, Inc. Dennis Yunk, Agnesian HealthCare * indicates past chair Note: FCEDC would like to recognize the outstanding contributions of outgoing board members Todd Diedrich (2005 - 2011) and Zak Bloom (2011) FCEDC would like to also welcome new board member Frank Villaire, Sadoff & Rudoy Industries, who joined the board on January 1st, 2012. Executive Committee John Valek, Chair Bob Poch, Vice Chair Sandy Breth, Treasurer Joan Karsten, Secretary Russ Kamphuis, Immediate Past Chair Allen Buechel, Member at Large Tom Herre, Member at Large Note: Brenda Hicks-Sorensen, CEcD, FCEDC President, resigned in June 2011. 3
  5. 5. 2011 Committees In addition to the Executive Committee, current standing committees are as follows:Investor Relations Revolving Loan Fund* Todd Diedrich, Capelle Bros. & Diedrich, Inc. * Dan Vande Zande, Vande Zande &* Mike Shedivy, Mercury Marine Kaufman, LLPTony Ferdinand, Haentze Floral Company, Inc. Matt Lueptow, M & I BankJim Flood, Holiday Chrysler Dodge Jeep Tim McFarlane, Hometown BankDave Gerritson, Fox Valley Savings Bank Herb Ottery, Ottery Transportation, Inc.Russ Kamphuis, Bank of Oakfield Wayne Rollin, City of Fond du LacDick Kleinfeldt, Giddings & Lewis, retired **Rich Scheuerman, Alto DairyMatt Lueptow, M & I Bank **Ann Freund, Huberty & AssociatesJohn Valek, RB Royal Industries Mike Wisnefske, West Bend Machine Works, Inc.Personnel and Compensation Board Development* Mike Wisnefske, West Bend Machine * Russ Kamphuis, Bank of Oakfield Works, Inc. John Valek, RB Royal IndustriesJim Hubbard, Mercury Marine, retired Jim Flood, Holiday Chrysler Dodge JeepDennis Yunk, Agnesian HealthCare Dick Kleinfeldt, Giddings & Lewis, retired Kathy Leifer, Alliant Energy * Indicates chair ** Rich Scheuerman resigned from the Committee and Ann Freund joined the Committee in March. 2011 Staff Joe Becker, CPA, EDFP, Director of Business Finance Jacqui Corsi, Marketing Specialist JoAnn Giese-Kent, Research Specialist Melissa Hunt, EDFP, Community Development Specialist Annette Murray, Administrative Assistant Owen Rock, EDFP, Business Strategist Note: Brenda Hicks-Sorensen, CEcD, President, and Brett Traver, Business Strategist, left the organization in 2011. Kristen Fish, CEcD, served as Interim President during the transition. How you can reach us: Check out our newly designed website at www.fcedc.com. http://www.facebook.com/fcedc http://www.youtube.com/ FondduLacCountyEDC Join Fond du Lac County Twitter @ FdLCountyEDC Economic Development Corporation or connect to any of the staff pages 4
  6. 6. Finding success in 2011 When the businesses we help are successful, we are successful.Basic American Medical Products expands facility To house a new, state of the art fiber optic laser tube cutting system, Basic American Medical Products, a GF Health Products, Inc. factory brand, added 40,000 square feet of manufacturing space to its Fond du Lac facility. The expansion allows the company to manufacture products more efficiently, making Basic American Medical Products even more competitive, said Kurt Hellman, Senior Vice President of Manufacturing. The company is committed to manufacturing as many products as possible in the United States, he said. The construction of a new facility in Atlanta, Ga. that manufactures Lumex Specialty Seating Products and this significant investment in the Fond du Lac facility demonstrates the “The team at FCEDC support- company’s commitment to creating jobs locally and ed our efforts 110%. They truly manufacturing in the United States, added Hellman. ‘get it’ and it was a pleasure working with them.” This project became a reality because of the assistance and support of Fond du Lac County, the City of Fond du Lac and the -Kurt Hellman great work of the Fond du Lac County Economic Development Senior VP of Manufacturing Corporation (FCEDC), Hellman said. FCEDC provided a revolving loan and technical assistance.“This project was needed to keep us competitive in an industry prone to the outsourcing ofmanufacturing jobs. True economic growth is achieved by supporting any company committed tobeing part of the manufacturing base in Fond du Lac County. The team at FCEDC supported ourefforts 110%. They truly ‘get it’ and it was a pleasure working with them,” Hellman said.GF Health Products, Inc. has retained Keller Planners, Architects and Builders to design and build thenew 40,000 square foot warehouse and manufacturing addition. Formerly operating as BasicAmerican Metal Products, the company has occupied the existing site since 1992. Basic AmericanMedical Products is one of the largest manufacturers of healthcare beds in the world. Learn more atwww.grahamfield.com and www.bampwi.com.Market Fresh opens in WaupunWith years of experience in grocery store management, Darryl Ortmann dreamed of owning his ownstore. Along with his wife, Julie, they decided to make the move. He found a location in Waupun andcalled the Fond du Lac County Economic Development Corporation (FCEDC).With Waupun city officials, FCEDC staff, a lender and Ortmann at the table, Market Fresh Food Center became a reality. Ortmann, along with the property owner, invested in a new façade. 5 The property owner repaved the parking lot in front of the store and Ortmann completed
  7. 7. extensive remodeling before opening the doors in October. It was a great partnership between all parties involved. In addition to technical assistance, FCEDC provided a revolving loan for the project. “City officials and FCEDC worked well together which made the process of opening a business so much smoother,” Ortmann said. “I didn’t have to tell one party one thing and then repeat it. Everyone was on the same page,” he added.“City officials and FCEDC worked well together The independently-owned and operated storewhich made the process of opening a business features fresh produce, a deli, bakery, meat centerso much smoother.” and wine cellar. The store is located on the city’s - Darryl Ortmann, Owner west side at Park View Plaza, 1120 W. Main St.RagSpun moves upRagSpun was an idea born 8 years ago while RhondaHorvath was working to enhance a quilt for her church.RagSpun Studio LLC, a retail location in Brandon, is herlatest creation and the culmination of more than 15 yearsexperience in quilting, sewing and crafting.RagSpuns are dimensional textured appliqués used toembellish items such as quilts, clothing, gift bags, orornaments. Slowly she began selling RagSpuns online,shipping her product throughout the United States and theworld. Working from her basement, she successfully grewher RagSpun business achieving 40% growth in 2010. “The FCEDC team really cares about this county and economic growthTo accommodate this growth, Horvath decided to expand which is why I think Fond du lacinto a larger formal retail and production location. She County is developing.”needed a place to sell directly to customers and have spaceto work on her wholesale business. She needed a business - Rhonda Horvath, Ownerplan to do it and she credits FCEDC for helping her completeher business plan. Horvath worked diligently to complete theplan with the results paying off. She placed second in theNortheast Wisconsin Business Plan Competition last year.“The portfolio of services offered by FCEDC goes beyond helping with a business plan,” Horvath said.“I still go to them with questions including when I was writing my press release and when I’m lookingfor more demographic research. The FCEDC team really cares about this county and economic growthwhich is why I think Fond du Lac County is developing.”RagSpun Studio, LLC opened in November. It is a trendy inspirational establishment offering uniqueexclusive supplies for creating home décor and gifts accompanied by informative educationalsessions. The research she did on her business plan for RagSpun Studio LLC will guide her along herpath of business ownership. She still uses it to find ways to reach customers. 6
  8. 8. FCEDC Portfolio of Services Starting a business or looking to grow a business, FCEDC helps businesses be successful.FCEDC provides space for businesses to grow With its high-end technology, a creative environment and professional atmosphere, The Center for Enterprise Development (The Center) is a place for budding entrepreneurs and existing businesses. The Center opened its doors in February. Of those surveyed who used the business accelerator in its debut year, 100% of respondents ranked FCEDC staff as “extremely” professional, they were “extremely” satisfied with the facility, and “extremely” likely to recommend The Center to others.FCEDC can help businesses make better decisions through business intelligence programFCEDC entered its third year of the Economic Gardening program and is on target to move the uniquetool into our portfolio of services for startups and existing businesses. Economic Gardening providescritical information, such as market research, that is needed by businesses to survive and thrive. Theprogram encourages development of the other qualities that help businesses including quality of life,a culture that embraces growth and change, and access to intellectual resources, and qualified andtalented employees.The Economic Gardening program also assists in developingconnections between businesses, and the people and organizationsthat can help take them to the next level — business associations,universities, roundtable groups, service providers and more.With the assistance of The Center for Rural Entrepreneurship, anassessment was completed. Staff, the FCEDC Board of Directorsand other stakeholders were interviewed during the process toseek insight on the culture, size and nature of the entrepreneurialcommunity, the availability and accessibility of services, andoverall economic health, trends and structure of the county. Asustainability strategy emerged from the study.In an effort to make more businesses aware of FCEDC’s Economic Garden program, and with theassistance of Brownboots Interactive, the award-winning It’s growing season campaign was launched.A list of businesses was developed and each business received a series of direct mail pieces orpostcards related to the growing season. In addition to the mailings, a variety of other media sourceswere used including print, social media, e-blasts and an open house. The three mailings were: 1. In the first mailing, which was in the spring, nearly 200 businesses received a gardening package that included gloves, a trowel and seeds and a message encouraging businesses to plant the seeds for success and a reminder that FCEDC was ready to help. 2. In July, those same businesses received a pepper plant and a message that growing a business takes diligence and devotion, much like growing a plant, and FCEDC stands ready to help. 3. In the third and final mailing, those businesses received candy in a Mason jar, delivered by FCEDC staff with a message that hard work pays off and that FCEDC can help with future planning for growth. 7
  9. 9. FCEDC Portfolio of Services FCEDC offers options for entrepreneurs and existing businesses.Entrepreneur’s Connection opens doors for entrepreneurs and others who want to start a businessOver 120 current and future business owners and professionals were able to learn of resourcesavailable to them including financing options, guerrilla marketing, relationship building and challengesfacing the young or new entrepreneur at the 4th annual Entrepreneur’s Connection on November15th. During the keynote event, a panel of entrepreneurs shared their experiences of starting andgrowing a business.County Façade Program assisted businesses with improvementsFCEDC staff worked with Fond du Lac County and communities to prepare and launch the CountyFacade Program. FCEDC administered the program. Twenty-three businesses throughout the countyeach benefited from receiving a grant up to $2,000 to improve their building facades.Client feedback provides important data for future goalsFCEDC conducted client satisfaction surveys each month as a follow-up to existing business andentrepreneurial clients who have used FCEDC’s consultation services. Surveys are sent at 6-month,18-month and 36-month intervals from the project initiation dates. The data collected will be used totrack successes and identify areas needing improvement.Businesses on filmIn addition to our annual Video Program which is unveiled at the Annual Evening and used in localcommercials and our external marketing campaign, FCEDC started production of short, informativevideos that can be uploaded to FCEDC’s website or YouTube channel. The first video completed is ademonstration of a Tapeless Medical product, which is manufactured in Brandon. FCEDC alsoworked with Keller Inc. to produce a video of the spec building for sale or lease in the FoxRidge Industrial Park. All videos are available on our YouTube Channel. See page 4 for information. FCEDC reaches entire Fond du Lac County community.FCEDC works closely with communities • FCEDC Community Development Specialist Melissa Hunt continued to assist the Village of North Fond du Lac, the City of Waupun, and the City of Ripon in community development efforts. • FCEDC Business Strategist Owen Rock became an ex-officio member of the Downtown Fond du Lac Partnership Board of Directors.Leadership/Youth Leadership Fond du Lac Economic Development DayFCEDC participated in the Fond du Lac Youth Leadership Class, with 19 participants February 8th andhosted the Adult Leadership Class April 20th. Once again the responses for the FCEDC portion ofboth sessions were very positive. 8
  10. 10. FCEDC Portfolio of Services Reaching businesses outside of Wisconsin through our Business Attraction Program.FCEDC staff participated in several trade events • The International Council of Shopping Centers (ICSC) Midwest Idea Exchange in Chicago in February to network with retailers and participate in roundtables with other municipalities. • The ICSC Wisconsin Deal Making session in Milwaukee in April which is an opportunity to market Fond du Lac County commercial and industrial real estate opportunities. • The ICSC Chicago Deal Making event in Chicago in October to promote retail development sites throughout Fond du Lac County including Waupun and North Fond du Lac and make contacts with developers and retailers encouraging them to explore the opportunities in the County.FCEDC helped to simplify site locationFCEDC localized a new statewide sites and buildings database,Locate in Wisconsin, by providing this amazing tool for just Fonddu Lac County and all of the City of Waupun. The embeddeddatabase, at http://www.fcedc.com/locatehere.html, streamlinesthe search process between site selectors and real estateprofessionals. Read more about Locate Here, our local propertysearch database on page 13.FCEDC markets Fond du Lac County Located in an industrial park withThe 2011 external marketing campaign, “Innovation at Work” access to Highway 41 and 151, thismirrored the innovation seen on a daily basis in Fond du Lac newly constructed 180,000 squareCounty. Working with Blue Door Consulting, FCEDC created a foot building is ready for yourone-of-a-kind video brochure that was used in a direct mailing to business. Learn more about thisover 100 site selectors. The brochure showcased videos of six of building and other available propertiesour seven targeted industries and was designed to encourage site at fcedc.com/locatehere.html.selectors to go to our website where we have market opportunitiesthat were identified in our targeted industry study. FCEDC recognized as high-performing dynamic organization.FCEDC named a high-performing economic development organizationThe FCEDC team was recognized in 2011 for its efforts and drive for excellence and innovation. TheInternational Economic Development Council (IEDC) released a study in March defining what it takesto be a high-performing economic development organization. FCEDC was recognized in the study forits program which ties per capita income and earnings per worker to those businesses who use alocal revolving loan fund. The study also recognized FCEDC for its highly effective board andcommittees.FCEDC received Gold AwardFor the second consecutive year, FCEDC was named one of the top three economic developmentorganizations in Wisconsin by Corporate Report Wisconsin magazine. This year, FCEDC received theGold Award. The category of best economic development organization began in 2010. 9
  11. 11. FCEDC Portfolio of Services FCEDC stays connected to sustain the organization.Marketing strategy keeps stakeholders informedFCEDC staff has continued to participate in monthly shows on KFIZ (AM 1450) and WRPN (AM 1600).These extended informational segments have proven to be effective in informing people about FCEDCprograms, services and initiatives. You can hear the live KFIZ segment with Bob Hoffmaster on thesecond Wednesday of each month at 10:30 a.m. The WRPN segment with Jason Mansmith can beheard at varying times on the second Thursday of each month. New cable commercials wereproduced with the assistance of Sirna Productions - one highlighted The Center and the other featuredFCEDC services. Finally, Brownboots Interactive was retained to assist in marketing existing businessservices including the Economic Gardening program. See page 7 regarding FCEDC’s EconomicGardening program for details on this award-winning marketing campaign.FCEDC continues active role in Northeast Wisconsin Regional Economic Partnership (NEWREP)FCEDC staff participated in the NEWREP meetings throughout 2011. Melissa Hunt was a member ofthe NEWREP team that prepared a strategic plan, giving direction for the NEWREP partners in 2012and beyond.FCEDC staff participated in planning for the Northeast Wisconsin Business Plan competition.NEWREP Partners and the Business Plan Committee began working on modifications to increaseparticipation in the contest as well as enhance the experience for applicants participating.Owen Rock is a member of the Business Plan Committee and the 2011-2012 Committee Co-Chair.Professional Development key to FCEDC’s success • FCEDC Business Strategist Owen Rock completed a nine-month leadership training program called STRAT (Strategy, Alignment, Talent) through Moraine Park Technical College. • FCEDC Community Development Specialist Melissa Hunt attended the Oklahoma University Economic Development Institute in Indianapolis, IN. She is working to become a certified economic developer.Reporting mechanisms keep stakeholders involvedFCEDC continues to hold itself accountable and reports to all stakeholders on FCEDC’s progress andachievements through quarterly reports issued by FCEDC electronically to 2,000 subscribers. Inaddition to updates on our strategic plan, FCEDC provides updates on economic development activityand services.Revolving Loan Fund continues to be important program for businessesFCEDC continued to administer five different revolving loan funds. $1.3 million in revolving loans wereapproved for projects that totaled $7.7 million.FCEDC maintains partnership with Wisconsin Economic Development Association (WEDA)FCEDC continued its association with Wisconsin Economic Development Association (WEDA), astatewide leadership effort to further economic development initiatives in the State of Wisconsin.Brenda Hicks-Sorensen, CEcD, served as a member of the Board of Directors of WEDA in 2011,co-chair of the Leadership – Building & Sites Committee and as a member of the ExecutiveCommittee. FCEDC’s Interim President Kristen Fish serves as WEDA’s executive director. 10
  12. 12. 2011 in Numbers Client Summary and Revolving Loan FundsClients Served 2011 *Business ExistingA client is defined as a business attraction prospect, Attraction Businessexisting business or entrepreneur who receives more 17% Developmentthan one hour of FCEDC services. New clients are 46%defined as those clients or projects who have notpreviously received FCEDC services. In 2011, FCEDCserved 195 clients. Business Start-ups 37% 200 Annual Average 100 2007-2011 *Business Existing Attraction Business 16% Development 2007 2008 2009 2010 2011 47% Business Start-ups 37% *Business Attraction includes FCEDC efforts in community development.Revolving Loan Fund SummaryFond du Lac County Revolving Loan Fund: As of the end of 2011,the Fond du Lac County Revolving Loan Fund (RLF) portfolio 2011 Sources of Fundsstands at $3.2 million. During 2011, loans totaling $220,000were approved. FCEDC continues to be aggressive in searching Private Sector $117,869out and obtaining new funding sources for our clients. Public Sector $206,364 Administrative Income $126,147Small Business Revolving Loan Fund: FCEDC established a new Contract Income $105,000Small Business Revolving Loan Fund (SBRLF) in 2008. $394,000 Grants & Other $195,176in loans are being maintained through this program. Total $750,556Fond du Lac County Special Allocation Revolving Loan Fund: 2011 Uses of FundsFCEDC began administering this fund in 2010. $500,000 inloan funds were approved in 2011. Staff $466,823 Operations $155,281City of Fond du Lac Economic Development Revolving Loan Programs $152,549Fund: FCEDC began administering this revolving loan fund for Total $774,653the City of Fond du Lac in August of 2010. There were $461,000of loan funds approved in 2011.11
  13. 13. Progress on Strategic Goals: 2007-2011Balanced Industry Mix for a total of 1.99. Earnings estimated for these new jobs (wages and benefits) is $207 million per year,Create a balanced industry mix targeting specific resulting in a disposable personal income estimated atindustry clusters in Fond du Lac County and $149 million per year.Northeast Wisconsin. Such clusters include printingand publishing; biomedical/biotechnical (including If new part-time positions are factored into themedical technology and services); transportation and equation, the 2,151 expected new full and part-timelogistics; advanced materials; advanced manufacturing positions have a multiplier effect (1.95) totaling 4,191including metals and machinery; agribusiness, food jobs. New job earnings would be $212.3 million withprocessing and technology; and energy (fossil and disposable personal income estimated at $153.4renewable). million per year. The additional annual sales for all industries based on these expected jobs are nearlyStatus and Activities Toward Goal: $1.1 billion per year. • Updated targeted industry profiles which were released in 2011. The 1,735 expected retained positions results in a • Established site selector marketing program retention of an additional 2,147 indirect jobs for a in 2007 and have grown program every year. total of 3,882 retained/saved jobs overall. Earnings Successful relationships have been established estimated for these retained jobs (wages and benefits) through this program and leads generated. is $212.2 million per year, resulting in disposable • Brought attraction projects to Fond du Lac personal income estimated at $153.3 million per year. County. The additional annual sales for all industries based on • Provided revolving loan funds, including these retained/saved jobs are $1.2 billion per year. technical assistance, to nine companies in 2011. Capital InvestmentJob Growth Assist businesses in establishment, modernization andCreate 2,500 new jobs matching Fond du Lac County’s expansion activities that will result in $80 million inlabor force and training capacity. This effort will capital investments (i.e. equipment, land, building) inhave an anticipated multiplier impact of 1.25 or 625 Fond du Lac County.additional jobs. Targeted wage rates will exceed themedian hourly wage. Status and Activities Toward Goal: • $343.8 million in total investment expectedStatus and Activities Toward Goal: • 2,151 new full-time and part-time expected and Talent Attraction 1,735 positions retained Facilitate the development and sustainability of an Impact on Fond du Lac County economy: environment conducive to attracting and keeping the level of talent necessary for our businesses to gain andThe 2,004 expected full-time positions created from maintain a competitive edge.industries assisted by FCEDC from 2007-2011 have ajob multiplier effect of 1.99, totaling 3,990 expected Status and Activities Toward Goal:jobs. For every job created by the industries that • Continued internal review of the talent attractionused FCEDC revolving loan funds, .99 other jobs are proposal previously developed.expected to be created in other supporting industriesSource and Methodology: The multipliers of 1.99 for new full-time, 1.95 for full & part-time, and 2.24 for retained jobs are higher than that projected (1.25)because the jobs are in higher-than-average paying industries. The multipliers are rounded. Economic Modeling Specialists, Inc. (EMSI) Strategic AdvantageEconomic Impact Model was used to estimate the indirect jobs & earnings that result from the new jobs and retained jobs associated with FCEDC projects for2007-2011. We were able to enter new and retained jobs in the specific industries that they are expected to be created. (EMSI Data Sources and Calculationsare explained below.) Consultants at EMSI performed the calculation for sales for all industries. Disposable income is based on avg. benefits & taxes for WI PerCapita Personal Income and Per Capita Disposable Income 2010 (Bureau of Economic Analysis). Input-Output Data: The input-output model figures are createdusing the national Input-Output matrix provided by the federal Bureau of Economic Analysis. This is combined with the national Total Gross Output, the regionalTotal Gross Output, the land area of the subject region, regional DIRT data and regional in/out commuter patterns in order to calculate regional requirements,imports and exports. After using matrix algebra to calculate the regional multiplier, the resulting matrix is multiplied by the sales vector and converted back tojobs or earnings. This data comes from the U.S. Department of Commerce, Bureau of Economic Analysis, Industry Economic Accounts: Benchmark & AnnualInput-Output (I-O) Accounts. (EMSI complete employment, 4th qtr 2011) Industry Data: In order to capture a complete picture of industry employment, EMSIcombines covered employment data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor with total employmentdata in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns (CBP)and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are based on the latest available EMSI industry data, 15-year past localtrends in each industry, growth rates in statewide and sub-state area industry projections published by individual state agencies, and growth rates innational projections from the Bureau of Labor Statistics. State Data: The EMSI model uses state data from the following agencies: WisconsinDepartment of Workforce Development and Bureau of Workforce Information. 12
  14. 14. Site selection, demographic research simplified FCEDC adds new tool for site selection. Business intelligence reports can be created effortlessly, supplying critical information about the labor force, demographics, consumer spending, wages and business concentration within a specific radius around a selected property (left). The Sites or Buildings Search tabs return available commercial land or buildings based on searchable criteria such as city or village, acreage, size of building, and more (right).What used to take weeks to find is now available in a powerful online database called Locate in Wisconsin. Thissite is one-stop-shop access to business intelligence and available commercial properties throughoutWisconsin.Fond du Lac County Economic Development Corporation (FCEDC) has added a local edition of this freeproperty search database at http://fcedc.com/locatehere.html so businesses and site selectors can find Fond duLac County even easier. FCEDC’s local edition is made possible through the sponsorship of ZA Commercial andFirst Business Bank.Locate Here will connect our communities and commercial real estate brokers with companies trying toidentify the best location for a start-up, an expansion or a relocation site in Fond du Lac County. UsingGeographic Information System (GIS) software, the database provides immediate access to in-depthinformation that previously took weeks to research.Property data is loaded either directly by commercial real estate brokers or from other partnering real estatedatabases. Users of the database for Fond du Lac County information still have access to the larger, statewidedatabase Locate in Wisconsin at http://wedc.org/locate-in-wisconsin-2.Acreage, size of building, and lease or sale price are just some of the search criteria that can be selected in thedatabase. Available properties can be viewed and maps printed showing such detail as transportationinformation, utilities, and building specifics including ceiling heights, and the number of docks. Correspondingdemographic reports such as labor force, education levels, age and income distributions, consumer spending,and more can be created within a specific radius around a property. General demographics for a village or citywithin Fond du Lac County can be found using the Community Search tab. In addition, businesses are mappedby industry showing their distribution and concentrations throughout the area.This critical business intelligence is important to making an investment decision. In today’s informationeconomy, the Locate in Wisconsin database delivers economic development services and information in real-time. For more information or to learn how to add your properties to the database contact FCEDC at13 (920) 929-2928 or info@fcedc.com.
  15. 15. Looking Forward FCEDC’s portfolio of services is impressive.The Fond du Lac County Economic Development Corporation (FCEDC) is the premier economicdevelopment organization and to learn why, just look in our portfolio. That portfolio includes aprofessional staff, a variety of programs that help businesses grow, a dedicated Board ofDirectors, and the support of community and business leaders.All parts of the portfolio must work together so Fond du Lac County can provide the mostefficient path for job creation and for businesses to grow. FCEDC has once again mapped out aplan to do that. “The FCEDC team standsLast year marked the final leg of FCEDC’s five-year strategic plan. A new 2012-2014 ready to move forward withstrategic plan was drafted. The organization chose to shorten the time frame to the skills and knowledge toreflect the speed and complexity of the business climate and a three-year strategic accelerate growth in Fondplan works. du Lac County.”The new strategic plan is flexible enough for any expansion or retention efforts for -Bob Pochexisting businesses while leaving the door open for opportunities that could come 2012 FCEDC Chair,to Fond du Lac County. We look forward to how our new president, Steve Jenkins, Board of Directorsputs his stamp on the strategic plan.Consultation, revolving loan funds, entrepreneurial services, market opportunity data, and business intelligenceresearch are FCEDC’s core services. In true FCEDC form, this organization added two more to the list – TheCenter for Enterprise Development (The Center) and Locate Here, a powerful commercial property searchdatabase.Many entrepreneurs and businesses used our business accelerator, The Center, in its debut year. We lookforward to having even more businesses and entrepreneurs take advantage of this facility with its high-endtechnology, creative surroundings, and flexible space.Locate Here is a free property search database at http://www.fcedc.com/locatehere.html and made possiblethrough the sponsorship of ZA Commercial and First Business Bank. This site will connect our communities andcommercial real estate brokers with companies trying to identify the best location for a start-up, an expansionor a relocation site in Fond du Lac County. Using Geographic Information System (GIS) software, the databaseprovides immediate access to in-depth information that previously took weeks to research. We look forward towatching the growth of this site.FCEDC will continue its efforts in Madison by working closely with the Wisconsin Economic DevelopmentCorporation (WEDC) and Wisconsin Economic Development Association (WEDA) to ensure Fond du Lac Countyhas a voice at the state level.The dedication of the FCEDC Board of Directors and the commitment and support we receive from our investorswill be more important than ever as we move into the new economy. The FCEDC team stands ready to moveforward with the skills and knowledge to accelerate growth in Fond du Lac County.Sincerely,Bob PochKeller Inc., 2012 Chair FCEDC Board of Directors 14
  16. 16. A message from the FCEDC president Fond du Lac County needs to work together to seize economic opportunties.It is an extreme honor to have been selected to lead the Fond du Lac County EconomicDevelopment Corporation into the future. My wife, Lynn, and I are very excited about beinga part of the community. Fond du Lac County and its communities are beautiful and offer somuch for individuals, families and businesses to find success and prosperity.We have seen some dramatic changes in the economic structure of the nation and the worldsince 2008. Coming out of this Great Recession, we will be dealing with new challenges forcreating local prosperity and economic growth. The challenges are notinsurmountable but definitely different. “We want to makeSuccess in the near- and long-term will require a different mindset, one that is not Fond du Lac County thedeterred by constantly changing and evolving conditions, but rather a mindset that best communityis searching for new opportunities and implementing strategies to seize those in which to live andopportunities before our competition does. The new challenges of building and work in Wisconsin.”sustaining a strong local economy are complicated by the speed of change at everylevel, accelerating technologies and waves of innovation. Whole sectors, once the -Steve Jenkinssole competitive ground of the U.S., are disappearing, being replaced by new FCEDC Presidentsectors with new location and workforce demands.Although there will be uniquely different challenges, there will also be significant new opportunities. Theseopportunities will offer enhanced levels of economic success for those willing to explore new ideas andstrategies. The political adage “all politics are local” also applies to economic development. Today, it must starton the local level with strategies and programs that differentiate and set communities apart. It will be essentialthat communities set themselves apart from the competition to be successful.Future success is no longer assured or guided by past success. The competitive environment is escalatingrapidly and success will depend on understanding the new economic landscape. We must also deploy creativity,innovation and a willingness to take risks. Communities, organizations, and regions must embrace collaborationand cooperative strategies that are focused on a vision of a better future for every citizen they serve.New economic prosperity in the future will not just happen on its own. It will take vision, consistency of effort,hard work, flexibility and adaptability. The business world is being driven by the same criteria and communitiesmust address their competitive environments that will contribute to business success. Otherwise why woulda business locate, stay or grow in communities not creating an environment for success? The unconventionaltimes we find ourselves in call for new innovative, adaptable strategies.My commitment is to serve Fond du Lac County with the creation of new economic opportunities for thecommunity. Simply, this involves the creation of quality new jobs, attraction of new private investments thatbuild the tax base, and the nurturing of entrepreneurial enterprises. Additionally, we want to make Fond du LacCounty the best community in which to live and work in Wisconsin. Together, with your help and support, wewill make these things become reality.Sincerely,Steve R. Jenkins, CEcDFCEDC President15
  17. 17. Our Valued InvestorsThe number in parentheses indicates years of investment in FCEDC. Our services would not be possible without our investors.Accurate Controls (7) Ford & Harbridge Ins. & RB Royal Industries (20)Action Advertising (12) Financial Svc. (15) Ripon Printers (20)Actra Rehabilitation Association (4) Forest Mall (11) Sadoff and Rudoy Industries (11)Advanced Paper Enterprises (3) Fox Valley Savings Bank (23) Sam Meyer/State Farm (8)Advanced Tooling (new investor) Foy & Springborn (9) Schenck Business Solutions (22)Advantage Accounting (5) Grande Cheese Company (24) Service Master CommercialAgnesian HealthCare (24) Grant Thornton (21) Services (9)Ahern-Gross (23) Graphic Center (7) Sirna Productions (2)Alliance Laundry Systems (22) Green Lake Bank (2) Society Insurance (24)Alliant Energy (23) Guaranty Title Services (16) Sorenson Law Office (21)Aluminum Resources (20) Guenther Supply (19) Stuart’s Landscaping &AMC of Wisconsin, Inc. Guilfoile Insurance (13) Garden Center (5) (new investor) Haber/M&M Printing (13) The Goldsmith (new investor)American Bank (24) Hierl Insurance (20) The Nielsen Company (3)Associated Bank (22) Holiday Automotive (24) The Reporter (21)Baker Cheese (13) Holiday Chrysler Dodge Jeep (15) Timon Perron Trucking (14)Baker Tilly (7) Holiday Inn/WISCO Partners (23) Tom’s Quality Millwork (7)Bank of Fond du Lac (2) Hometown Bank (14) Town of Fond du Lac (11)Bank of Oakfield (17) Horicon Bank (12) United Parts Plus (14)Basic American Metals (9) Hornung Golf Products (23) US Bank (22)BCI Burke Company (10) Huberty & Associates (21) UW-Fond du Lac (5)Blue Door Consulting (new investor) Hutter Property Services (14) Vanderkin Plumbing (2)Bluemkes, Inc. (9) Ideal Chiropractic (3) Vande Zande & Kaufman, LLP (14)Bob and Maureen Poch (4) INFO-PRO Mortgage Services (3) Village of Brandon (5)Brenner Tank (20) Integrity Saw & Tool (14) Village of Campbellsport (8)BrownBoots Interactive (2) Jack Twohig Carpet One (16) Village of Fairwater (4)Burg Homes & Design Inc. (2) Jackson Kahl Insurance Services (7) Village of North Fond du Lac (13)C.D. Smith Construction (22) J.F. Ahern Co. (24) Village of Oakfield (7)Campbellsport Building Supply (13) Jet Stream Enterprises (22) Village of Rosendale (3)Capelle Bros & Diedrich (16) Keller, Inc. (11) W.J. Leasa Electric (17)Charter Communications (15) Linstrom’s Catering (4) W.W. Electric Motors (21)Citizens First Credit Union (7) Lutheran Homes & Health Services (5) Warehouse Specialists (19)City of Fond du Lac (23) M&I Bank, a part of BMO Financial Waupun Memorial Hospital (18)City of Ripon (13) Group (21) Waupun Utilities (6)City of Waupun (14) Manowske Welding (18) Webster’s United Foods (5)Combination Door Co. (18) Marchant Schmidt (18) Wendt’s on the Lake (4)Condon Oil Company (16) Marian University (17) West Bend Machine Works (5)Consultants Laboratory (22) McClone Agency (13) WIPFLi (10)Cowles-Henke-Kemmel Ins. McNamara & Thiel Insurance (8) wisnet.com (14) Agency (4) Mercury Marine (24) ZA Commercial (new investor)Dean W. Uelmen, DDS (10) Michel’s Corporation (11) Zacherl, O’Malley & Endejan (16)Edgarton, St. Peter, Petak, Mid-States Aluminium Corp. (23) Rosenfeldt (24) Muthig Industries, Inc. (21) Our valued reciprocal partners:Edward Jones (12) National Exchange Bank & Trust (23)Electro Plating Company (11) Natural Stone Veneers (6) Campbellsport Area Chamber ofEP-Direct (2) Northcentral Construction (2) CommerceF. Ziegler Enterprises (14) Osborn & Son Trucking (7) Fond du Lac Area Association ofFaith Technologies (11) Ottery Transportation (14) CommerceFlood Homes (24) PanelTEK (10) Ripon Area Chamber of CommerceFond du Lac Bumper Exchange (13) Pit Stop Portables (2) Waupun Area Chamber of CommerceFond du Lac County (23) Pro Motorsports of Fond du Lac (2)Fond du Lac Skyport (5) Quality Packaging (3) updated 3/9/2012 To join this list of business leaders, contact FCEDC (920) 929-2928 info@fcedc.com www.fcedc.com 16
  18. 18. www.fcedc.com116 N. Main Street, PO Box 1303, Fond du Lac, WI 54936-1303 (920) 929-2928 info@fcedc.com