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Winning more sales by writing compelling copy


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I gave this 30-minute presentation at Golden Gavel Advanced Toastmasters on 25 November. The big idea was to use content marketing to bolster one's website so that you can make more sales.

This talk was ideally suited to business owners, motivational speakers and trainers.

Published in: Business, Technology
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Winning more sales by writing compelling copy

  1. 1. Winning more sales by writing compelling copy jacques de villiers
  2. 2. Is your website tanking?
  3. 3. 7 early-warning signs that your website is failing
  4. 4. Length of Visit
  5. 5. Too little Toooooo much
  6. 6. Newsletter
  7. 7. How to write compelling content for the Internet! - How to get more followers and subscribers! - How to use education-based marketing to drive more traffic to your website Repeat Visitors
  8. 8. Rankings
  9. 9. Repeat Visitors
  10. 10. Position Expertise Build High Rankings Get more visitors on your website Build your subscriber base Sell your Wares
  11. 11. Keyword Keyword Research
  12. 12. Content
  13. 13. Repeat Visitors
  14. 14. Content
  15. 15. 1. Answer your customers’ questions 2. Reveal some of your secret tips and tricks 3. Bust an urban legend 4. Write a case study 5. Write your company history 6. Start a debate 7. Review of the year 8. Report on an event 9. Jargon buster 10. Review a book … Source: Web Content Recipe Book - Wordtracker
  16. 16. !
  17. 17. Well not quite …