Compelling Copywriting

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This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com

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Compelling Copywriting

  1. 1. Compelling Copywriting: Increase Your Speaking Business Durban Chapter 18 February 2008 Jacques de Villiers
  2. 2. Compe
  3. 3. ing Copywring 18 February 2009
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  8. 8. 3 Fundamental Selling Rules People don’t like being sold People buy things for emotional, not rational reasons Once sold, people need to satisfy their emotional decisions with logic Compe
  9. 9. ing Copywring 18 February 2009
  10. 10. Emotion: 7 Deadly Sins Fear! Greed! Vanity! Lust! Pride! Envy! Laziness! Compe
  11. 11. ing Copywring 18 February 2009
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  14. 14. Compe
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  16. 16. Attention Interest Desire Action Compe
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  18. 18. Sales Letter Emails Proposal Press Release Website Influential Words Compe
  19. 19. ing Copywring 18 February 2009
  20. 20. Sales Letter 1. Heading 2. Problem 3. Big Promise 4. Solution 5. Benefits 6. Guarantee 7. Testimonials 8. False Close 9. Call to Action 10. PS Compe
  21. 21. ing Copywring 18 February 2009
  22. 22. Heading Compe
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  24. 24. Problem Compe
  25. 25. ing Copywring 18 February 2009
  26. 26. Big Promise Compe
  27. 27. ing Copywring 18 February 2009
  28. 28. Solution Compe
  29. 29. ing Copywring 18 February 2009
  30. 30. Benefits Compe
  31. 31. ing Copywring 18 February 2009
  32. 32. Testimonials Compe
  33. 33. ing Copywring 18 February 2009
  34. 34. Guarantee Compe
  35. 35. ing Copywring 18 February 2009
  36. 36. False Close And, that’s not all ... Compe
  37. 37. ing Copywring 18 February 2009
  38. 38. Call to Action Compe
  39. 39. ing Copywring 18 February 2009
  40. 40. PS Compe
  41. 41. ing Copywring 18 February 2009
  42. 42. Emails More than 5 kb Less than 35 kb Less is more - html 4 strikes and you’re out Keeping legal Compe
  43. 43. ing Copywring 18 February 2009
  44. 44. Proposals Compe
  45. 45. ing Copywring 18 February 2009
  46. 46. Press Releases What When Where Why Who How Compe
  47. 47. ing Copywring 18 February 2009
  48. 48. Press Release To: The Star Release Date: Immediate Snake Oil 1 of 2 Snake Oil Salesmen of the 21st Century Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content Ends For Further information: Compe
  49. 49. ing Copywring 18 February 2009
  50. 50. Compe
  51. 51. ing Copywring 18 February 2009
  52. 52. The Perfect Page Motivational Speaker in SA Page Title Motivational speaker in SA Metatags Rev up your conference with one of the top motivational Meta Description speakers in SA H1 Header Motivational Speaker in SA If you’re looking for a motivational speaker in SA to put 1st Paragraph your conference delegates in the right frame of mind. Content Content Last Paragraph To book your motivational speaker in SA call ....... Compe
  53. 53. ing Copywring 18 February 2009
  54. 54. Yum, yum!!! Compe
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  56. 56. Influential Words Compe
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  58. 58. Tools of the Trade Compe
  59. 59. ing Copywring 18 February 2009
  60. 60. Compe
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  62. 62. Compe
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  64. 64. Compe
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  66. 66. Compe
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  70. 70. Jacques de Villiers can be contacted on: Mobile: 0829063693 Email: jacques@jacquesdevilliers.com www.jacquesdevilliers.com www.jacquesdevilliers.co.za Compe
  71. 71. ing Copywring 18 February 2009

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