PRESENTATION OUTLINECHAPTER OVERVIEWANALYSIS INCLUDING IMAGESGENDER COMMUNICATION WITHIN MEDIACONCLUSION
CHAPTER OVERVIEW INTRODUCTIONMedia as a plural--NOT “the media” (there is no suchthing as ‘the media’)[Media] is used as an expansive understanding ofmedia to counter a “class bias”Distinction between MEDIA and ARTCharacteristics of Media: Ephemeral (ie. what is popular one year may not be the next) Contradictory Variety of Forms and Content
CHAPTER OVERVIEW MEDIA AS A SOCIAL INSTITUTIONMEDIA ECONOMICS: Media messages are not simply artifactscreated for art’s sake--economic processes and institutionalpatterns govern them. “Commercial television is first an economicmedium”MEDIA AND POWER: Media exert power over how people “dogender.” A movie is an advertisement and is never JUST a movie.Provide “models” of what it is to be feminine or masculine.MEDIA AND HEGEMONY: Viewing media as an institution of civilsociety that shapes the cognitive structures through which peopleperceive and evaluate social realities.MEDIA POLYVALENCE AND OPPOSITIONAL READINGS:Oppositional interpretations of mainstream media texts should beunderstood in their social contexts.
CHAPTER OVERVIEW IT’S NOT ABOUT SEX DIFFERENCEDIFFERENCES AMONG WOMEN: Differences inreception to media messages exist across races andwithin sexes. “Although all women may be held tobeauty standard, the standard is not the same for allwomen”SIMILARITIES BETWEEN WOMEN AND MEN: Mediarepresentations are a location where hegemonicmasculinity is identifiable--especially when relating tosports. “Representations of model men are importantbecause they present an image to which other mencan aspire”
CHAPTER OVERVIEW MEDIA CONSTRUCT (AND CONSTRAIN) GENDERTHE GAZE(S): Focuses on media construction of theaudience. MEN ACT AND WOMEN APPEAR: Men look at women and women watch themselves being looked at; this determines not only most relations between men and women but also the “relation of women to themselves” OPPOSITIONAL GAZE: Must consider the perspective from which we look and ask ourselves with whom we identify with. One must also recognize the degree in which he or she participates in culture. An oppositional gaze moves from social critique to political action.MEDIA CONTENT AND MEDIA EFFECTS: Focuseson the product--what is the content of media? (These topics inparticular will be covered in detail later on) WOMEN, MEN, AND VIOLENCE IN MEDIA MEDIA DEPICTIONS OF RAPE
CHAPTER OVERVIEW MEDIA AS ALWAYS LIBERATORY AND CONSTRAININGGENDER IS CONSTRUCTED AND THUS ISALWAYS IN FLUXRE-SECURING GENDERS’ BORDERS“MASCULINITY IN CRISIS”PROGRESSIVE REPRESENTATIONS RE-SECURETRADITIONAL GENDER NORMS: “MR. MOM” AND“ELLEN”NEW TECHNOLOGIES REPLICATE OLD GENDERNORMS
MEDIA AND POWER“INSTITUTIONS ARE ORGANIZED IN ACCORD WITH AND PERMEATED BY POWER” Media Forms also always influence social norms that concern: gender, race, class, nationality etc. They provide models of what it is to be feminine or masculine. Ex. The Film “V For Vendetta”
MEDIA AND HEGEMONY MASS MEDIA HAVE CONSIDERABLE POWER OVER AN AUDIENCE OR A “HEGEMONIC HOLD”[Media] “...churns out products which keep the audience blandly entertained but passive, helping to maintain the status quo by encouraging conformity and diminishing the scope of resistance” (Gauntlett, 2002) The BRING IT ON series is an example of this idea
REPRESENTATION OF FAMILY REPRESENTATIONS OF FAMILY DISTRIBUTED BY MEDIA INFORM EACHPERSON’S UNDERSTANDING OF THE MEANING AND BEHAVIOR OF FAMILY“...whether the representations are in the form of ‘family values,’ sound bites from politicans or in the form of the idealized family life of the Camdens on the WB’s[now CW] 7th Heaven or the McNamaras’ dysfunctional family life on FX’s Nip/Tuck” Leave It To Beaver is an 7th Heaven is a different example of the “ideal family” example of the idealized Nip/Tuck exemplifies a a four person family with family life but perhaps a dysfunctional family but in a two kids. more modernized version fictional sense. Honey, I’m home! with religious influences.
DIFFERENCES AMONG WOMEN MANY MEDIA COMMENTATORS ATTEMPT TO FOCUS ON MEDIA’SREPRESENTATION OF FEMININITY AS THE PRIMARY PLACE IN WHICH WOMEN ARE SOCIALIZED TO BODY IMAGE IDEALS“Although much has been made of the lower incidence of anorexia in communities of color, its incidence is on the rise, in part because of mediated images of beauty submerge racial and ethnic differences between bodies such that all women are held to a SINGLE STANDARD attainable not only by very few women but perhaps not by anyone, considering the degree of airbrushing used in magazine images” (Bordo, 1997) CELEBRITIES WITHOUT MAKEUP AND AIRBRUSHING REALISTIC BEAUTY vs UNATTAINABLE BEAUTY
SIMILARITIES BETWEEN WOMEN AND MEN MEDIA REPRESENTATION ARE ONE LOCATION WHERE HEGEMONICMASCULINITY IS IDENTIFIABLE , PARTICULARLY IN RELATION TO SPORTS COVERAGE HOW IT’S DEFINED: POWER IN TERMS OF PHYSICAL FORCE/CONTROL OCCUPATIONAL ACHIEVEMENT REPRESENTATION OF FAMIAL PATRIARCHY FRONTIERSMAN/OUTDOORSMAN HETEROSEXUAL DEFINED
MEDIA DEPICTIONS OF RAPE NOT UNTIL THE 1988 FILM “THE ACCUSED” WAS RAPE DEALT WITH FORTHRIGHT IN A MAINSTREAM HOLLYWOOD MOVIE.“Vivid depictions of rape potentially repeat, commodify, or eroticize the trauma;when deciding whether to reproduce vivd narratives of rape, one should consider how those whose stories are told would want their stories told”
THE “GAZE” THE GAZE NOT ONLY REFERS TO WOMEN’S ‘TO-BE-LOOKED-AT-NESS’ BUTALSO BUILDS THE WAY A WOMAN IS TO BE LOOKED AT OVER THE COURSE OF THE FILM ITSELF “The way the camera, the audience and the male character (with whom allspectators--male and female--identify) look at women reinforces the male as active and female as passive” THE 1953 FILM “HOW TO MARRY A MILLIONAIRE” IS SHOT IN A WAY THAT THE AUDIENCE IS LOOKING AT WOMEN THROUGH THE EYES OF A MAN. ESPECIALLY DURING THE FASHION SHOW SEQUENCE.
MEDIA AS COMMUNICATIONMEDIA IS A MEDIUM THAT IS OFTEN USED TO COMMUNICATE IDEAS WITHTHE GENERAL PUBLIC. NOVELS, FILMS, MAGAZINE, TV SHOW...etc ARE ALL MEANS OF COMMUNICATION BOTH BETWEEN THE TWO GENDERS AND WITHIN THE SAME GENDER.
MEDIA AS COMMUNICATION pt.2 FOCUS ON: THE INTERNETMEDIA HAS CHANGED THE WAY WECOMMUNICATE AND THE INTERNET PLAYS A LARGE ROLE IN THAT. THIS IS WHERE WE BEGIN TO SEE THE DIFFERENCES IN MEDIA USAGE BETWEEN GENDERS. WOMEN USE MEDIA (SPECIALLY THE INTERNET)AS A MEANS TO STAY IN TOUCH (COMMUNICATION PURPOSES) WHEREAS MEN PRIMARILY USE IT FOR GATHERING INFORMATION AND ENTERTAINMENT. MEDIA HOWEVER, ALSO ALLOWS THE TWO GENDERS TO COMMUNICATE IN NEW WAYS TOO. THE INTERNET PROVIDES SOCIAL MEDIA SITES AS WELL AS DATING SITES THAT ALLOW BOTH SAME AND DIFFERENT GENDERS TO COMMUNICATE WITH EACH OTHER IN A NEW WAY.
CONCLUSIONMEDIA DEPICTS GENDER DIVERSITYALLOWS MORE COMMUNICATION BETWEENGENDERSCAN BE USED AS A SYMBOLCAN BE REPRESENTATIVE OF GENDER ROLES(SOCIETAL AND FAMILIAL)