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My Personal Brand


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Jacqueline Clarke, Humber PR student, has her own personal brand! Check it out!

Published in: Career, Business, Technology
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My Personal Brand

  1. 1. Booking my Personal Brand<br />Jacqueline Clarke<br />C1<br />
  2. 2. The fantastic Jacqueline Clarke<br />Who is the fantastic Jacqueline Clarke? <br /> I am fun-loving, energetic person who is excited to tackle challenges and become a stellar PR specialist. If only I could get my nose out of that book...<br />
  3. 3. Goals that are pure Gold<br /> Build up my online presence, and my Twitter followers. Also, become a better networker as well as become known for a specialization in this field. I also plan to write a blog based on critiquing teen books.<br />Who needs to know me?<br /> Event planning agenciesGovernment communication departmentsMusic PR agenciesOil companiesTourism communicationsPublishing companiesMajor book chains (Chapters, Barnes and Noble, etc).<br />
  4. 4. Now, why should they care?My personal SWOT<br />Strengths<br /><ul><li>Personable
  5. 5. Tech savvy
  6. 6. Calm
  7. 7. Energetic
  8. 8. Knowledgeable
  9. 9. Books
  10. 10. Music
  11. 11. Pop Culture
  12. 12. Fashion</li></ul>Weaknesses<br /><ul><li>Hesitant over building an online personality
  13. 13. Hate YouTube!
  14. 14. Not bilingual
  15. 15. Not a member of CPRS or IABC
  16. 16. Lack of networking
  17. 17. Canbe very laid back at times</li></ul>Threats<br /><ul><li>Student competition
  18. 18. My lack of connections in Toronto
  19. 19. Weaknessesin certain areas or PR studies</li></ul>Opportunities<br /><ul><li>Humber’s program to back me up
  20. 20. Connections through instructors and students at Humber
  21. 21. Connections through my past education endeavours</li></li></ul><li>Key Messages about Jacqueline<br />
  22. 22. Strategies to get where I’m going!<br /> I have recently started my Young Adult book review blog, and have based my Twitter entirely on books, with a strong and rising Twitter following in that related field. I am constantly involved in the YA book environment and I am slowly making a name for myself, while increasing my knowledge.<br />
  23. 23. Tactics to make sure it works out!<br /> My YA book blog is finally up! With my own personal website and business cards coming, I am well on my way to making a name for myself. I am also constantly prowling Twitter for new and interesting book-related tweets and kindred spirit Twitters. <br />
  24. 24. A very critical path<br />May 30<br /><ul><li>Volunteer for an event in my area of interest
  25. 25. Add more PR professionals to my channels
  26. 26. Make more contacts in my interest areas
  27. 27. Start my book related blog</li></ul>April 28<br />Join IABC and CPRS<br />Finish my first semester<br />Make connections in Newfoundland<br />August 30<br /><ul><li>Have my location decision made
  28. 28. Keep up my online profiles
  29. 29. Have 5 solid PR contacts in both NL and Toronto.
  30. 30. Have portfolio ready to demonstrate skills and abilities</li></ul>June 20<br /><ul><li>Start attending job fairs
  31. 31. Start hunting for an internship
  32. 32. Update qualifications on resume</li></li></ul><li>Channelling Myself<br />Twitter - @JacquelineAnne2<br />YouTube – jacquelinepr22<br />Blogger –<br /><br />Slideshare: jacquelinec22<br />Ning– Jacqueline Clarke<br />Facebook – Jacqueline Clarke<br />LinkedIn – Jacqueline Clarke<br />My personal website (under construction)<br />
  33. 33. Interested? I would be!<br /> My personal brand is an ongoing changing process, just like me. This is just a small representation of who I am as a person and what I have to offer the PR world. I am obsessed with YA books and it has become a huge part of who I am. I enjoy sharing this knowledge with the world, but I also have other aspects that make me awesome.<br />