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Mobile MarketingVolkswagen                   Jacob Tang                     @唐寅Jacob
Agenda                          Why brand need mobile marketing               What brand can do via mobile               H...
Why brand need mobile marketing?      1999                   2012       years in West   V.S           Computer           M...
What brand can do via mobile ?           Mobile App Not Equals to Mobile Marketing    Mobile App         Mobile Site    Mo...
How to do it – Mobile App ( Type )                3 major types of mobile app for brand   Entertainment                  P...
How to do it – Mobile App ( Sports Car Challenge )
How to do it – Mobile site Mobile site is more important compare with mobile application, which help customer to obtain in...
How to do it – Mobile promotionEarned Media                                                         Paid Media            ...
How to do it – Mobile solution                     Event              TV                                 Outdoor      Radi...
Where to obtain mobile marketing info?Question    Where to obtain Mobile Marketing information?Blog:             www.Mobil...
Thanks   @唐寅Jacob
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Mobile marketing for brand

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Mobile App not equals to Mobile Marketing! check out what brand can

Published in: Automotive, Business, Technology
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Mobile marketing for brand

  1. 1. Mobile MarketingVolkswagen Jacob Tang @唐寅Jacob
  2. 2. Agenda Why brand need mobile marketing What brand can do via mobile How to do it on different categories Blog: Mobile Marketing Watch@唐寅Jacob
  3. 3. Why brand need mobile marketing? 1999 2012 years in West V.S Computer Mobile@唐寅Jacob
  4. 4. What brand can do via mobile ? Mobile App Not Equals to Mobile Marketing Mobile App Mobile Site Mobile Promotion Mobile SolutionYounger than 30 Younger than 30 Younger than 30 Younger than 30@唐寅Jacob
  5. 5. How to do it – Mobile App ( Type ) 3 major types of mobile app for brand Entertainment Promotion Function - Brand awareness -  Campaign support -  Value added -  Easy to drive attention -  Innovation -  Regular use -  Entertainment -  Message deliver -  Rich content -  User Engagement -  Interaction -  Synergy@唐寅Jacob
  6. 6. How to do it – Mobile App ( Sports Car Challenge )
  7. 7. How to do it – Mobile site Mobile site is more important compare with mobile application, which help customer to obtain instant brand information without spending minutes to download and installation .
  8. 8. How to do it – Mobile promotionEarned Media Paid Media Paid Media -  Mobile Ad Network-  Weibo Fans -  AdMob / Inmobi -  Sina / Tencent -  Youmi / Weiyun-  Kaixin / Renren -  Mobile Forum / BBS -  Brand page - Weiphone / Gphone-  Douban -  Mobile Portal -  Mini Site -  3G / Sina / Sohu -  Solo App -  UC / Weixin -  Market Place -  Search Engine Owned Media -  Company website -  Campaign Site -  Newsletter Earned Media Owned Media @唐寅Jacob
  9. 9. How to do it – Mobile solution Event TV Outdoor Radio Mag@唐寅Jacob
  10. 10. Where to obtain mobile marketing info?Question Where to obtain Mobile Marketing information?Blog: www.MobileMarketingWatch.cnLogo:@唐寅Jacob
  11. 11. Thanks @唐寅Jacob

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