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PR(evolution) Semi-Open Social Media
Recap <ul><li>PR & Social Media </li></ul><ul><li>Social Media Breakdown </li></ul><ul><li>Closed Social Media </li></ul><...
Defining “Semi” <ul><li>Closed: Private </li></ul><ul><li>Open: Public </li></ul>
Reasoning <ul><li>We dub this “semi- open ” because anything past closed communications (email, instant message) will almo...
Comparisons <ul><li>Closed </li></ul><ul><li>Semi-Open </li></ul>
Closed <ul><li>Newsletter </li></ul><ul><li>User chose to subscribe, but this could have been auto-listed </li></ul><ul><l...
Semi-Open <ul><li>Social network </li></ul><ul><li>Limited access </li></ul><ul><li>Within network, users must still add e...
Benefits & Risks <ul><li>Benefits </li></ul><ul><li>Direct personification of an online identity/brand identity </li></ul>...
[WALKTHROUGH] <ul><li>Profile Creation </li></ul>
Questions?
 
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PR(Evolution) Session Four Semi Open Social Media

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PR(Evolution) Session Four Semi Open Social Media

  1. 1. PR(evolution) Semi-Open Social Media
  2. 2. Recap <ul><li>PR & Social Media </li></ul><ul><li>Social Media Breakdown </li></ul><ul><li>Closed Social Media </li></ul><ul><li>Semi-Open Social Media </li></ul><ul><li>Open Social Media </li></ul>
  3. 3. Defining “Semi” <ul><li>Closed: Private </li></ul><ul><li>Open: Public </li></ul>
  4. 4. Reasoning <ul><li>We dub this “semi- open ” because anything past closed communications (email, instant message) will almost certainly be exposed to more publics than intended. Closed media itself is close to being open , due to things like e-mail lists and forwarding features. </li></ul>
  5. 5. Comparisons <ul><li>Closed </li></ul><ul><li>Semi-Open </li></ul>
  6. 6. Closed <ul><li>Newsletter </li></ul><ul><li>User chose to subscribe, but this could have been auto-listed </li></ul><ul><li>Personal e-mail </li></ul><ul><li>User chooses what comes in for the most part, and controls everything that leaves </li></ul><ul><li>Businesses targeting e-mail campaigns choose what is sent, and make it easy for the user to communicate back in the business’s terms </li></ul>
  7. 7. Semi-Open <ul><li>Social network </li></ul><ul><li>Limited access </li></ul><ul><li>Within network, users must still add each other in order to view private details </li></ul><ul><li>Users can limit amount of information shown to each other </li></ul>YouTube Video
  8. 8. Benefits & Risks <ul><li>Benefits </li></ul><ul><li>Direct personification of an online identity/brand identity </li></ul><ul><li>Depth of information </li></ul><ul><li>Instant communication to publics </li></ul><ul><li>Ease of access to publics </li></ul><ul><li>Risks </li></ul><ul><li>Management of who maintains this online identity </li></ul><ul><li>Management of what information is acceptable to disclose </li></ul><ul><li>Publics require information faster </li></ul><ul><li>Requires constant supervision </li></ul>
  9. 9. [WALKTHROUGH] <ul><li>Profile Creation </li></ul>
  10. 10. Questions?

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