Craigslist company presentation

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Craigslist Company Presentation

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Craigslist company presentation

  1. 1. by Jacob Howcroft
  2. 2. What is it? • ! • ! • craigslist.org! Free local classified ads! Fee for job postings
  3. 3. Financials • ! • ! • Revenue sources:! o Jobs, apartments, tickets! Estimated revenue:! o 2012: $126m! ~30 employees
  4. 4. History 1995 - Craig Newmark starts email list! ! ! 1996 - Website created! ! ! 2000 - Jim Buckmaster becomes CEO! ! ! 2004 - Starts charging for job postings
  5. 5. History 2004 - eBay purchases 25% stake! ! ! 2012 - Over 700 cities, 70 countries! ! 2013 - #10 most visited website in US! #46 worldwide! ! ! ! ! ! - website rank from alexa.com
  6. 6. Secret Sauce • Simplicity & familiarity! o Design hardly changed since 1996! ! ! ! ! ! ! 2003! ! ! 2013 ! ! ! http://web.archive.org/web/*/http://craigslist.org/sfc
  7. 7. Secret Sauce • “...gives people a voice, a sense of community trust and even intimacy ... down-to-earth values, customer service and simplicity.” - Craig Newmark http://en.wikipedia.org/wiki/Craigslist
  8. 8. Competition • ! • ! • eBay, backpage! LinkedIn for job postings! Local newspapers! o Has been criticized for crushing local papers
  9. 9. Prediction • ! • ! • Pretty stable! New revenue streams?! Committed to staying the same
  10. 10. Prediction “Is maximizing profit not part of the equation?” Schachter asked.! “That’s definitely not part of the equation,” Buckmaster said.! http://www.forbes.com/2006/12/08/newspaper-classifield-online-tech_cx-lh_1211craigslist.html

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