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Ed Limon from Winged Whale Media shares his insights on virtual and augmented reality

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Ed Limon from Winged Whale Media shares his insights on virtual and augmented reality

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Ed Limon, the founder of Winged Whale Media, gives a QA session about virtual reality and augmented reality. Don't miss out on his expertise

Ed Limon, the founder of Winged Whale Media, gives a QA session about virtual reality and augmented reality. Don't miss out on his expertise

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Ed Limon from Winged Whale Media shares his insights on virtual and augmented reality

  1. 1. Ed Limon Winged Whale Media
  2. 2. What I wish every client knew about promotional video production. Ed Limon, the founder of Winged Whale Media, has been advising clients & industry on promotional video production since 2003. In 2016, his business expanded their services into offering Virtual & Augmented Reality, which has won him and his company many awards over the years. We reached out to Ed recently to get some insight into the use of Promotional video in marketing.
  3. 3. Experience in the industry? I have worked in Digital Media since 2003 and worked in-house in video production and sales until 2007 in which I started my company. We have been producing commercials and digital media for years until 2016 in which we began our journey in Virtual & Augmented Reality. Since then, we have been offering both traditional photo/video and innovative solutions like XR.
  4. 4. Why did you decide to start your own company? Being in control of my own projects was important. Lots of great ideas were brewing in my heart and soul throughout the years and I wanted to make sure that I had the opportunity of producing the projects that inspired me. Now we started with smaller projects as all starter businesses do and we ended up producing close to 100 projects a year. Yet the amount of work was exhausting and draining, and it took too much time away from family. So, we revamped our business plan and started building a more strategic approach to pick specific markets. It wasn’t until 2014 when we were first introduced to the Travel & Tourism Market where we find one of our true loves. We started to fly all across the Caribbean and the USA to produce a series of commercials for tour operators, hotels & corporations.
  5. 5. Why did you decide to start your own company? (cont…) My “why” is because I love producing impactful digital media. And the key word here is “Impactful”. Why was that asset “impactful”? What was the motivating strategy behind it? What was the impression and or objective that it needed to convey and accomplish? I love seeing our work ‘work’ it’s magic when it’s being circulated and used to help others reach their goals. And then our team was introduced to VRAR applications. It’s important to get excited about what you do because you see all the possibilities of how innovative ideas can become an extension to your ideas and or to realize your client’s objectives. So Virtual Reality and Augmented Reality has certainly piqued our interest and we adapted to offer this innovative and strategic approach. If I was working as an employee, I would never be able to embrace these exciting technologies. So that is why we decided to start our own business. To enjoy producing the projects that inspired us. And when one is inspired, the results
  6. 6. What drives you to create great videos? Again, I love the reaction and impact that my clients have when they see the result. Not because it’s a great product, but because this great product will drive the results that they are aiming for when it goes public. Something else that drives me is seeing the problem that they are trying to address and then we bring unto the table some amazing solutions to drive the results. Whether the results are consumer facing and or for training and education. I love the analyzing process that stems during the pre-production phase. Then once everything is hashed out, then the real magic happens during production.
  7. 7. What drives you to create great videos? (cont…) When everything comes to life. We also get exposed to some of the most beautiful destinations and get paid to experience so many wonderful scenarios that we would never really embrace if we were on a vacation at a particular destination. Imagine hitting 20-30 locations while on shoot in a country? And then Postproduction. Getting to re-live the memories of pre-to production. Seeing it all unfold. It’s an amazing feeling. But once again, the best feeling I get. After it’s all said and done is seeing the results being circulated. Television, the Web, Social Media, Trade Shows, JumboTrons, etc. Knowing that the mission has been accomplished and our clients are happy with the results.
  8. 8. What is the one thing you would like your clients to understand about video marketing? Just like the analogy that a picture speaks a thousand words, imagine for a second what video can do in marketing campaigns? That is the power of video marketing. It’s how it can evoke emotions and realize stronger learning than traditional photography. There are countless statistical articles that speak to video marketing and the impact it has on all viewers. Statistics have proven that 43% of people want to see more video content from marketers and the average video retains 37% of viewers all the way to the end. The one thing I want our clients to understand is that video marketing is 150% more crucial now than it was 10 years ago.
  9. 9. What is the one thing you would like your clients to understand about video marketing? (Cont…) Newspapers and Printing Companies are hurting as print is becoming a less desired medium for engagement amongst clients. If anything, printing companies and newspapers are repivoting themselves with a more digital approach. Once of my personal friends has two magazines that he was publishing for over 20 years and then his business started to hurt as less and less sponsors were jumping on board. Then covid happened and because he did not do the transition with his magazines online, his company went bankrupt. Especially with this rising generation, video marketing is the direction where viewers will be more engaged.
  10. 10. Ed has won several awards including: 1. Gold Winner of the Hermes International Awards 2. The EDCO Award of Excellence for the VMC 360 Degree Tour. 3. Design Rush’s BEST VRAR Agency 4. Nominee for the BEA 2020 & 2021 Business Excellence Awards 5. Keynote Speaker & Panelist for various Organizations & Events such as the State of the Tourism Industry Conference, The Speakers Bureau of Canada, the City of Brampton, etc. 6. Gold Winner of the NYX International Awards 7. Silver Winner of the International Telly Awards
  11. 11. Any Questions? @WingedWhaleMedia @wingedwhalemedia @WingedwhaleM Winged Whale Media info@wingedwhale.com 1 (905) 796-9802

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