Mac Feel<br />A High Tech Keyboardless Laptop<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
LCD Touch Screen and Keyboard<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />Features and Benefits<br /><ul><li>Lates...
Renewed Security fingerprint Recognition to protect from lost and stolen.
Keyboardless, avoid keys getting wedged and missing keys.
LCD Screen allows consumers</li></ul>to travel and use their laptop in <br />public. Also, show and use<br />keyboard even...
15 hours battery with additional
2 hrs back up .
4 years warranty.</li></ul>      $ 1,700 + Tax<br />
Market Segmentation<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br /><ul><li>San Francisco
New York
Los Angeles</li></li></ul><li>Target Market<br />Who are into the Newest and Most innovative Technology<br />  Age: 20 -45...
Competitors<br />Sony  VAIO @ TZ series<br />HP TX2000Z<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />  $1,200 - $1,...
Marketing Objective<br />First 5 years of Business:<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
Product packaging<br />2 hrs back up battery<br />A rechargeable digital ink pen<br />Full catalogs of apple products and ...
Place Strategy<br />Mac Feel sells in Big cities <br />   - San Francisco, Los Angeles and New York!!!<br />Apple Mac Stor...
Upcoming SlideShare
Loading in …5
×

Notebook Touch Presentation

396 views

Published on

Mac Feel is one of the products I created with 2 of my friends and tried to promote in San Francisco, New York and Los Angeles in 2008. Marketing Class

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
396
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Notebook Touch Presentation

  1. 1. Mac Feel<br />A High Tech Keyboardless Laptop<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  2. 2. LCD Touch Screen and Keyboard<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />Features and Benefits<br /><ul><li>Latest technology and ability to search paper without the hassle of using a mouse.
  3. 3. Renewed Security fingerprint Recognition to protect from lost and stolen.
  4. 4. Keyboardless, avoid keys getting wedged and missing keys.
  5. 5. LCD Screen allows consumers</li></ul>to travel and use their laptop in <br />public. Also, show and use<br />keyboard even if the cover is<br />closed.<br /><ul><li>World clock displayed intermittently.
  6. 6. 15 hours battery with additional
  7. 7. 2 hrs back up .
  8. 8. 4 years warranty.</li></ul> $ 1,700 + Tax<br />
  9. 9. Market Segmentation<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br /><ul><li>San Francisco
  10. 10. New York
  11. 11. Los Angeles</li></li></ul><li>Target Market<br />Who are into the Newest and Most innovative Technology<br /> Age: 20 -45<br /> Gender : All Gender<br />Education level: High<br />Income: $30,000 - $ 45,000<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  12. 12. Competitors<br />Sony VAIO @ TZ series<br />HP TX2000Z<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br /> $1,200 - $1,600<br />$1,280<br />Dell latitude XT<br />Lenovo X61T<br />$1,599<br />$1,699<br />
  13. 13. Marketing Objective<br />First 5 years of Business:<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  14. 14. Product packaging<br />2 hrs back up battery<br />A rechargeable digital ink pen<br />Full catalogs of apple products and accessories<br />Information of returning and<br /> warranty.<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  15. 15. Place Strategy<br />Mac Feel sells in Big cities <br /> - San Francisco, Los Angeles and New York!!!<br />Apple Mac Store<br /> - business district <br /> - The most crowd or famous street and mall<br />Apple Mac web site and Online Shop<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  16. 16. Promotion Strategy<br />Advertising on Magazines and Websites<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  17. 17. 2. Promotion and Events<br />Free Trial with 30 days opened Box Return<br />Sponsor and Donate to National Breast Cancer Organization<br />Occasion promotions and special <br />sales<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  18. 18. 3. Public Relations<br /> Partner with Apple Mac’s parents company<br />Promote MacFeel with other <br />Apple service, such as AT&T WiFi,<br /> all the company warranty<br /> and customer services. <br />Have professional representatives and managers to operate the whole line to increase the knowledge of product.<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  19. 19. Promotion…<br />Company Marketing<br />locate in the same website on iMac products list <br />information for all the accessories and services <br />Same <br />Customer <br />Service Hotline<br />Sales Force<br />All the sales associates will be well known with our products and services.<br />Friendly And High customer service<br />Li, Jacqualine, Ji Hye Lee, Carla Justice<br />
  20. 20. TheNew taste<br />
  21. 21.
  22. 22. Li, Jacqualine, Ji Hye Lee, Carla Justice<br />

×