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Innovative idea of a beauty nail & phone specialist store. Promotion, Marketing, Advertising, Location, Comapny overview

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  1. 1. Nail & Phone Décor Specialist<br />Jacqualine Li<br />
  2. 2. About BabyBling<br />BabyBling specializes in the most trendy rhinestone products and customizes services on crystal nails, cellular phones and accessories. Our concept is to give our customer the uniqueness and fashionable ideas from Japan and Hong Kong.<br />
  3. 3. Location<br />2345 Melrose Ave, Los Angeles Ca<br />
  4. 4. Our Products<br />Pre-made Crystal Nails<br />More than 250 designs from Japan<br />Mix and match with your fashion clothing<br />An easy way for your nails to stay pretty and nice<br />Glue it and go! Save your time on manicure<br /> <br />Rhinestone Alphabet Necklaces & Bracelet<br />Letters of the alphabet and names with 7 colors rhinestones<br />Durable material that you can wear all the time<br />Create your own bracelet with different colors charms<br />
  5. 5. More Products…<br />Pre-made Swarovski Crystal Cellular Phone Stickers<br />More than 500 designs for all kinds of cellular phone<br />Easy to stick it on and stay for long time<br />Match your fashion trend and personal style<br />Be unique and different from others<br />DIY Kits for your own Decoration<br />Over 500 items for you to design what you want<br />Rhinestones from Swarovski crystals with glues and tools<br />Most popular and trendy style plastic embellishments from Japan<br /> <br /> <br /> <br /> <br />DIY Nail Polishes and Tools<br />Nails polishes from O.P.I with over 100 colors<br />Complete sets of tools for your nail station at home<br />More than 5 brands of nail and Hand’s care products<br />
  6. 6. Our Services<br />Crystal nail and French nail<br />Offers full sets of Crystal nails & French nails <br />Create fabulous designs attending <br />events &wearing daily<br />UV gels are high <br />quality and long lasting<br />Manicure and pedicure<br />Tools and products<br />are absolutely safe & clear<br />All our nail polishes<br />are from O.P.I( Highest <br />Quality)<br />Customize Cellular Phone Decoration<br />Use our exclusive plastic embellishments & Swarovski rhinestones to design unique designs for all kinds of phones<br />Easy to change the style by slip on the phone cover<br />Use high quality crystal glues that <br /> stick with the embellishments strongly and <br /> never fall off. <br />
  7. 7. Our Store Images<br />Pinky princess theme with 2 floor levels.<br />1stfloor <br />Phone Decoration and Accessories<br />2ndFloor <br />Nail Salon<br />
  8. 8. BabyBling Positioning<br />BabyBling<br />wants our customers to have their <br />own exclusive and fashionable style not only with their clothing, but also with their nails and cellular phones. We also offer them a classy and luxury environment with our excellent services and products in valuable prices. We would love to give customers a whole new idea to enjoy your life with creative indulgence.<br />
  9. 9. Market Classification<br />BabyBling<br />is a multichannel retailer, which has in-store shopping located on the street, and the web site for our customers to update our new products and service, and to purchase items online.<br />
  10. 10. Target Audience<br />Age: 18-35<br />Gender: Female<br />Income: $10,000 - $ 55,000<br />High school students and above<br />Generation Y and Z<br />Love rhinestones, BlingBling ideas <br />and cute little accessories<br />Love music, fashion forward, technology <br />forward and also love make up<br />Love to hang out with friends, clubbing and partying<br />
  11. 11. Customer Profile<br />Jassie<br /><ul><li>Age: 20, college student work as a part time sales associate in Forever 21.
  12. 12. Gender: Female, single, Asian American
  13. 13. Income: $15,000</li></ul>Isabella <br /><ul><li>Age: 36, works as a manager at a High-end fashion boutique.
  14. 14. Gender: Female, Single, White
  15. 15. Income: $ 40,000</li></ul>Miranda<br /><ul><li>Age: 25, graduated from college and works in Bank of American as a teller.
  16. 16. Gender: Female, just got married, African American
  17. 17. Income: $22,000</li></li></ul><li>Publicity<br />Lady GaGa<br />Lindsay Lohan<br />
  18. 18. Public Relations<br />Sponsors special events for cellular phones <br /><ul><li>Apple iphone
  19. 19. Verizon & AT&T</li></ul>Partner with our Betsey Johnson’s fashion show events for nail design<br />
  20. 20. Advertising<br />
  21. 21. Advertising….<br />
  22. 22. Advertising….<br />
  23. 23. Advertising….<br />
  24. 24. Sales & Promotion<br />Offers special discount for our new customers to try out our services and products<br />Have a club card for our customers to collect stamps<br />Special occasion designs for phones and nails, such as pumpkin nails for Halloween, Christmas trees and colors for Christmas<br />Birthday discount for 50% off<br />
  25. 25. Sales & Promotion…<br />To achieve BabyBling’s 10% increase goal<br />Holidays season --get a 10% off <br />Customers who wear pink to our store will have a free stamp for their club member card<br />Buy more than $50 will get a<br />$5 coupon & more than $100<br />will receive a $10 coupon for their<br />next purchase.<br />
  26. 26. In-store Campaign<br />Invite our customers to design & create their own cellular phone & nails w/ rhinestone decoration <br />Invite some celebrities to design their own style and auctions them to charity for National Breast Cancer<br />
  27. 27. Competitors<br />Marie Nails <br />Viva La Nails Strappy World’s<br />doing trendy nail and cellular phone services<br />sell the tools & products for nails and phones<br />In-store decoration and display gives our customers comfortable environment<br />All in One <br />