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7 Mistakes Professionals Make on Social Media

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Here are the most common mistakes I see professionals make on social media. Avoid making these same mistakes by using these 7 tips (B-E-H-U-M-A-N)

Published in: Social Media

7 Mistakes Professionals Make on Social Media

  1. 1. 7 Mistakes Professionals Make on Social Media
  2. 2. 7 Mistakes Professionals Make on Social Media… #1 They only talk about themselves and how great they are.
  3. 3. 7 Mistakes Professionals Make on Social Media… #2 They are not authentic and transparent. They either are afraid to show their true colors or simply don’t know how to.
  4. 4. 7 Mistakes Professionals Make on Social Media… #3 Instead of listening and helping, they shout and lecture.
  5. 5. 7 Mistakes Professionals Make on Social Media… #4 They fail to communicate using everyday language and in simple terms.
  6. 6. 7 Mistakes Professionals Make on Social Media… #5 They delegate their content (which is OK) but they then make no effort to learn what is being shared. They’re not part of the process.
  7. 7. 7 Mistakes Professionals Make on Social Media… #6 They use the various digital platforms the wrong way.
  8. 8. 7 Mistakes Professionals Make on Social Media… #7 They fail to engage their audience.
  9. 9. 7 Mistakes Professionals Make on Social Media… A Better Way…
  10. 10. 7 Mistakes Professionals Make on Social Media… B-E-H-U-M-A-N (My Personal Mnemonic)
  11. 11. Solution- B-E-H-U-M-A-N! B: Believe in Yourself
  12. 12. Solution- B-E-H-U-M-A-N! Trust and believe in yourself. Appreciate the value you bring to the table. Understand and appreciate that in today’s world, we’re all media companies. Social media and the content you share on social is now a service and part of what you do. It’s an OPPORTUNITY that should be embraced.
  13. 13. Solution- B-E-H-U-M-A-N! E: Enthusiasm
  14. 14. Solution- B-E-H-U-M-A-N! Be passionate about what you share and share exceptional content. Ask yourself the question: “Would anyone miss you or your content if you immediately disappeared from the digital platforms?” If not then reevaluate what, how and why you’re doing what you’re doing.
  15. 15. Solution- B-E-H-U-M-A-N! H: Help Others
  16. 16. Solution- B-E-H-U-M-A-N! Provide solutions, resources and answers. Share your secret sauce.
  17. 17. Solution- B-E-H-U-M-A-N! U: Understand
  18. 18. Solution- B-E-H-U-M-A-N! Seek to understand others. Actively listen to what other people are saying.
  19. 19. Solution- B-E-H-U-M-A-N! M: Make a Difference
  20. 20. Solution- B-E-H-U-M-A-N! Add value that is unique and shared with your own special art. Have a goal to change lives in your industry and profession.
  21. 21. Solution- B-E-H-U-M-A-N! A: Authenticity
  22. 22. Solution- B-E-H-U-M-A-N! Be real and be authentic. Have a point of view and share it. Avoid “sales speak” and talk in easy to understand terms.
  23. 23. Solution- B-E-H-U-M-A-N! N: Never Stop Learning and Disrupting Your Industry
  24. 24. Solution- B-E-H-U-M-A-N! Never stop working on your craft. Never stop telling stories and empowering your audience. Never stop embracing new platforms. Never stop figuring out who your clients, potential clients, and referral sources are.
  25. 25. Solution- B-E-H-U-M-A-N! Jon Mitchell “Mitch” Jackson Lawyer | Speaker | Live Streamer | Legal Change Evangelist
  26. 26. Solution- B-E-H-U-M-A-N! @MitchJackson 800.661.7044 MyLawyerRocks.com StreamingLawyer.com MitchJackson.com Human.Social

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