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Flip cam case study final2003
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Slides from a Ragan Communications webinar of a Flip cam case study that I did on July 27th.
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Flip cam case study final2003
- 1. Presented by: Jackson Wightman Director of Communications CauseForce Inc. FLIP CAM CASE STUDIES
- 3. I AM NOT
- 5. Part 1 – Flip Video as a PR tool
- 12. Example – 2010 Ride to Conquer Cancer in Montreal
- 21. Part 2 – Flip and your PR Team
- 27. Part 3 – Flip as a media trainer
- 33. Part 4 – ROI of Flip
- 34. ROI ROI ROI ROI ROI ROI – WHY???
- 39. Thank you! Merci beaucoup!
- 40. Questions/comments? Email: [email_address] : @jaxx09 Web: www.jacksonwightman.com
Editor's Notes
- ALSO….Martin Scorcese and Woddy Allan
- Been using flip video at CF for more than 1 yr Been using flip at FI for 4 months
- What elements do we want: Pubas Numbers re participants/$ Some footage of people leaving on bikes – feel of the event
- Re pt 4 – we use constant contacts or Outlook NOT pitchengine. Things havbe to be coded slightly different for Outlook I believe.
- Re pt 3 – we have used Flip video to show participants “interacting with sponsors brands” we have also shown volunteers on our events and shot “thank you vids”
- ROI may need some work…??