The Olympics may be over for another four years; but the opportunity to learn from this epic brand experience is there for the taking, right now. Is your brand ready to step up to the podium?
Our newest article presents lessons from the Olympics on brand building best practices:
Myth #1 You can’t get staff to care as much as volunteers
Myth #2 Brands can’t evoke that kind of emotion
Myth #3 We’ll never touch that many people
Myth #4 An iconic setting is beyond our reach
Myth #5 Of course the budget has to be huge