Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BESTEXPERIENCEBRANDSA GLOBAL STUDY BY JACK MORTON WORLDWIDE
EXECUTIVE SUMMARYBEST EXPERIENCE BRANDS     reports the topline findings ofquantitative and qualitative research conducted...
TABLE OF CONTENTSBrands are Verbs 4About the Study 6Key Research Insights: Experience Matters 7Experience Brand Drivers 11...
BRANDS ARE VERBSJosh McCallToday, more than ever, how a brand behaves is more                                             ...
BRANDS ARE VERBS (CONTINUED)These advantages include: differentiation and memorabilityin a cluttered and competitive marke...
ABOUT THE STUDYBEST EXPERIENCE BRANDS is based on a survey sponsoredby Jack Morton Worldwide and conducted online by KRCRe...
KEY RESEARCH INSIGHTS: EXPERIENCE MATTERSLiz BighamI have a lot of conversations about experience brands.        WE ASKED ...
No more punting on brandexperience: consumers expect it,they will buy and paymore because of it,and brands aren’tdeliverin...
KEY RESEARCH INSIGHTS: EXPERIENCE MATTERS (CONTINUED)Here	are	three	things	the	BEST EXPERIENCE BRANDS                 I wi...
KEY RESEARCH INSIGHTS: EXPERIENCE MATTERS (CONTINUED)Collectively, these three key insights should definitivelydo away wit...
EXPERIENCE BRAND DRIVERSSo consumers expect unique experiences and will rewardbrands that provide them. What can brands do...
EXPERIENCE BRAND DRIVERS (CONTINUED)As part of the BEST EXPERIENCE BRANDS study, consumers                                ...
EXPERIENCE BRAND DRIVERS (CONTINUED)#2 THE MOST IMPORTANT CATEGORIES OF                             Across all three, cons...
EXPERIENCES VALUED BY CONSUMERSAverage importance on a scale of 1- 7 for unique brand experience drivers, by category (mea...
EXPERIENCE BRAND DRIVERS BY SECTORSERVICE-BASED SECTOR / AIRLINES                                    PERFORMANCE          ...
EXPERIENCE BRAND TRENDS                                                                Consumers more likely toBEST EXPERI...
EXPERIENCE BRAND TRENDS (CONTINUED)DEMOGRAPHIC TRENDS:                                          Premium audiences outshine...
EXPERIENCE BRAND TRENDS (CONTINUED)Mobile devicesThere is a much smaller gap between consumers’judgment of past experience...
LEARN MORELook for more insights from the BEST EXPERIENCE BRANDSstudy to be released in the future. To request insights fr...
JACK MORTON WORLDWIDE IS A GLOBAL BRAND EXPERIENCEAGENCY WITH OFFICES ON FOUR CONTINENTS. OUR AGENCYCULTURE PROMOTES BREAK...
Upcoming SlideShare
Loading in …5
×

EXPERIENCE BRAND DRIVERS BY SECTORSERVICE-BASED Brand experience research and insights

48,491 views

Published on

EXPERIENCE BRAND DRIVERS BY SECTORSERVICE-BASED SECTOR / AIRLINES PERFORMANCE IMPORTANCE GAPProducts and services that meet my needs 44 70 26Understand my needs 40 69 29Provide an efficient purchasing experience 41 66 25Make it easy to buy their services, whenever and wherever I shop 42 63 21Exceed my expectations 34 62 28Employ people who anticipate my needs 35 60 25PRODUCT-BASED SECTOR / MOBILE DEVICESProducts and services that meet my needs 53 72 19Understand my needs 43 69 26Make it easy to buy their services, whenever and wherever I shop 51 63 12Provide an efficient purchase experience 43 62 19Exceed my expectations 40 59 19Educate me about how to use their products and be a 41 58 17smarter consumer, after I’ve become a customerWEB-BASED SECTOR / INTERNET RETAILERSProvide an efficient purchasing experience 60 76 16Products and services that meet my needs 64 74 10Make it easy to buy their services, whenever and wherever I shop 59 71 12Understand my needs 50 65 15Exceed my expectations 46 63 17Initial impression the brand makes on me 45 60 15[ fig. 5 ] BEST EXPERIENCE BRANDS /15

Published in: Marketing, Business
  • As a single mother every little bit counts! This has been such a great way for me to earn extra money. As a single mother every little bit counts! Finally, a vehicle for making some honest to goodness real money to make life easier and happier now that I don't have to pull my hair out budgeting every penny every day.Thanks for the rainbow in my sky. ★★★ http://t.cn/AieX2Loq
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A great read and a lot of insight, will keep an eye for more of this!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Systematic predictable and Unique Experience is the new essential differentiation as quality is becoming a commodity
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 'Unique' along with 'Original', each will be the key-words for 2012
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×