From digital detoxing to embracing the power of “nice”, we've noticed a few trends that are shaping up to be influential in brand experience going into the new year. What ties them all together? It’s people’s expectations, needs and desires that are driving these trends—that will determine their impact and longevity. The brands that understand this and interpret the trends through a people-centric lens will have a much better chance of intuitively connecting with people to foster brand love and steer the path to purchase.
In our latest white paper, learn what people will want from brands in 2015, and see our tips on how to interpret these trends in a meaningful way.