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Episcopal Village - Social Media Workshop

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An hour-long workshop delivered in two sessions at the Episcopal Village East conference (in Baltimore, MA) in fall of 2010.

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Episcopal Village - Social Media Workshop

  1. 1. Social Media and Christian Community
  2. 2. “ Social media is any form of online publication or presence that allows end users to engage in multi- directional conversations in or around the content on the website.
  3. 3. “ Social media is any form of online publication or presence that allows end users to engage in multi- directional conversations in or around the content on the website. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
  4. 4. Who uses social media?
  5. 5. 239,893, 600
  6. 6. 239,893, 600
  7. 7. 239,893, 600 116,010,760 users
  8. 8. I thought all cupcake bakers were miracle makers!!
  9. 9. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35)
  10. 10. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35)
  11. 11. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35) = 39 years old
  12. 12. 37
  13. 13. $ How much does social media cost?
  14. 14. (no one uses these things)
  15. 15. = all Google blogs, twitter blogs and thechurchisalive.com = nytimes.com, TED.com, Wall Street Journal
  16. 16. ? Doesn’t social media separate us from one another?
  17. 17. no.
  18. 18. Case Examples!
  19. 19. The Crossing
  20. 20. Blogs
  21. 21. The situation: • Disparate community • No “location” • A community solely connected through social media • Cause/action-based
  22. 22. Technologies Used • Blogger (highly modified) • Facebook (group) • Twitter • Gchat/facebook chat
  23. 23. Blog Structure • 5-person “team” of bloggers, 1 “owner” of the blog • 60% of posts are written by non- teammembers • outreach-oriented
  24. 24. $5,000 raised
  25. 25. $5,000 raised vibrant online community
  26. 26. Mission Bay Community Church (www.blogs.missionbaycc.org)
  27. 27. Mission Bay Community Church The situation: • stationary church in San Francisco • small congregation • 2-5 full time staff, small session • tech-savvy congregation • emergent
  28. 28. Technologies Used • Typepad (blogging service) • Facebook (page) • Twitter - @mbcc • Yelp
  29. 29. Blog Structure • Set “owners” of blog • Dedicated staff of 7 people, 1 “owner” of blog • Regular updates about church events, community (non-church) events, and general theological musings
  30. 30. facebook and twitter
  31. 31. “Missed Opportunities” 1) Communicate More – Clearly people would like to see their church do more on Facebook. 2) Ministry Pages – A second opportunity for churches is for individual ministries to engage with people through Facebook pages. 3) Facilitate Connections – A third opportunity for churches is to help their people connect with one another. 4) Evangelism – A fourth opportunity for churches is to encourage and train their people to develop relationships with those who are not Christians and show God’s grace and love to them. 5) Facebook Ads – A fifth opportunity for churches is to use Facebook ads to reach out to people in their community.
  32. 32. “I would subscribe to the Facebook pages/groups of the ministries within my church that I’m involved with if they had them.”
  33. 33. “I would subscribe to the Facebook pages/groups of the ministries within my church that I’m involved with if they had them.” 87%
  34. 34. Grace Church The situation: • stationary church in Eerie, PA • larger congregation (1,000+) • 6 pastors, 9 full-time staff • a “mixed” congregation (old and young)
  35. 35. Technologies Used
  36. 36. Communications Department • Mass Communication: We have a church Facebook page that we use to post upcoming events and initiatives. I encourage staff not to re-post/share those, but to “like” or comment on them when appropriate. • Individual Communication: Anyone who indicates that they want information exclusively over Facebook gets their information that way.
  37. 37. Staff • Individual Communication: We’ve found that some of our volunteers like to communicate via Facebook, so we’ll message them that way, as opposed to email or phone calls. Some staff do random check-ins and set up meetings through Facebook, too. • Transparency and Encouragement: Pastor Mike has turned this into an art form. He simply posts about his day, thoughts and highlights life moments that are encouraging and uplifting to those who follow him. He’s our most popular Facebooker, and this just might be why.
  38. 38. Staff • Conversation Starters: Pastor Al, our senior pastor, is the best at this. He likes to pose questions that let other people talk it through, rather than him doing all the talking. It’s a great way to engage Christians and non- Christians to dialogue together, and it helps people in our church understand each other better. • Meeting Prep: Derek, our executive pastor, looks people up on Facebook before he meets with them because it gives him a snapshot of things that have been going on and issues they may be wrestling with.
  39. 39. Result: Vibrant online community and a well- informed, engaged church community
  40. 40. Facebook/Blog promotion tips • Tell your congregation about it • Put it on your website • Print it in your bulletins • Solicit help FROM the church community (young adults, anyone?)
  41. 41. Try it out!
  42. 42. ? Questions/ Brainstorming

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